Paulino Lorenzo

Music Producer

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8 Reviews
Paulino Lorenzo on SoundBetter

#1 Top electronic music Radio chart Spain/LatinAmerica. (WDM 40 Principales España) Producer for Universal Music Spain, EMI France, Sony Music Italy, Just Entertainment Italy, RTL France media, Deluxe TV Germany media.

Contact me through the green button above and lets get to work.

AllMusic verified credits for Paulino Lorenzo
  • Mikel Sevillano
  • Spesh K
  • Brendan Croskerry
  • Sugarfree DJs
  • Tita Tee

8 Reviews

Endorse Paulino Lorenzo
  1. Review by Mastering The Mix
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    Paulino is a super talented producer and very proffesonal to work with!

  2. Review by Nate Middleman
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    Great producer with a clear vision! Paulino gives concise direction so its easy to translate his feedback into amazing results. I really enjoyed mastering his new single "Rewind.

  3. Review by dRIVmusic
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    Paulino is an outstanding producer and I thoroughly enjoyed working with him. Very professional and excellent communication. Highly recommended and would happily work with him again!

  4. Review by Lex Lu
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    Absolutely loved working with him. Track was fire and directions were clear and concise. I can't wait to work with him again! It's so easy creating music when its good and his production and direction is AMAZING! <3

  5. Review by Tempo
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    Had a great time working with Paulino. He's professional, patient and very talented. Will definitely work with him again!

  6. Review by Mickey
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    Paulino was great to work with. He provided an awesome track and was very quick with feedback. Would love to work again!

  7. Review by MELE MONROE
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    Paulino is a awesome producer and songwriter to work with and very professional.
    Ive been working In the industry for years and he's one of the best!

  8. Review by Brendan Croskerry
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    "Finding a producer for your music project can be a challenge. I was lucky to find Paulino. He is a talented multi-instrumentalist and songwriter. Attention to detail is excellent. He has all the industry standard resources. He can take your project from seed level to television commercials/film and get labels interested in your finished project."

Interview with Paulino Lorenzo

  1. Q: What was your career path? How long have you been doing this?

  2. A: I started in the earlies 90´s in Spain. I was composing and making music arrangers for several artists. Later on 2005, me and my partner got a huge success with a novelty track in France, Spain and Hispanoamerica. Here goes the link http://bit.ly/26A3TxP. We really learn how to produce after that. After that, we have been working developing different artists, mainly the canadian Brendan Croskerry (http://bit.ly/1pNUUYg), and then we create a brand "SugarfreeDjs" (http://bit.ly/23K8rmo) It´s about making dance pop with different artist worlwide. Today I´m setting up a brand new publishing company. "Palo Publishing".

  3. Q: What are you working on at the moment?

  4. A: I work as a composer/producer for a french publisher. And I´m on my own publishing company as well.

  5. Q: Describe the most common type of work you do for your clients.

  6. A: I usually work closely to composers, singers, or other producers: I pay attention to all details that they require for their project .When I consider that I deeply understood the ideas, I try to take them to the next level.

  7. Q: What other musicians or music production professionals inspire you?

  8. A: I think I´m not innovative in this field. On one hand my musical background is close to Soul, Jazz, and many other styles. On the other hand I do my job following the #1 nowadays producers: Darkchild, Dr. Luke, Diplo, Ricky Reed etc.

  9. Q: Tell us about your studio setup.

  10. A: Outboard: Universal Audio and Avalon Preamps. Mic: Charter Oak, Neumann. PCI: Apogee. Mixing: Logic X Pro, Avid Pro-tools. Monitors: Yamaha, Focal. Studio Instruments: Upright piano Yamaha U3. E. Guitar Fender Telecaster. etc.

  11. Q: What's your typical work process?

  12. A: I usually received an idea, demo, rogh edit. etc. I analyze that. And I get the strongest issues, and later on we agree that I make a pre-production. When we agreed what is the best way, I continue working deeply in the arrangement and mixing.

  13. Q: What do you bring to a song?

  14. A: I bring clarity, brilliance, and originality

  15. Q: What's your strongest skill?

  16. A: To understand what the artists requires and take it to the next level. I´m easy to work (and to deal) with.

  17. Q: What type of music do you usually work on?

  18. A: Lately I´ve been working on Dance pop, Tropical House, EDM tracks.

  19. Q: Can you share one music production tip?

  20. A: Apply to the sub a light distortion. Low eq. it till 500 Hz. Record a full scale in your Sampler machine. Bounce it to have the audios. Apply a limiter (fab Filter is good +9 dbs.) Bounce again. It´s about not to have dynamic range (3 db maximum) Cut every note. Put the same level on every note. WE´re talking about RMS, not peak. Voilá. you got a really powerfull sub.

  21. Q: Which artist would you like to work with and why?

  22. A: There are many. But to me Beyoncé is #1. Why? She has all the skills. And personally I think she continues the traces of the soul¨s Goods, Isaac Hayes, Prince, Aretha, etc.

  23. Q: How would you describe your style?

  24. A: Musical.I always try to do music, not "style"

  25. Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

  26. A: Mac or Pc, LogicXPro (bundles of plugins, samplers etc.) Mic: Maybe telefunken. KRK & Dr. Dre Headphones. Upright piano. I would be happy in that place.

  27. Q: What advice do you have for a customer looking to hire a provider like you?

  28. A: I´m here to help you the best I can.

  29. Q: What questions do you ask prospective clients?

  30. A: What are your references? what´s your finish line ?

  31. Q: What's the biggest misconception about what you do?

  32. A: Not a single producer make miracles. Everybody needs help to do a smash track.

  33. Q: What questions do customers most commonly ask you? What's your answer?

  34. A: usually they want to "sound like..." My answer usually goes: Being realistic is a good way to start a good track.

  35. Q: What do you like most about your job?

  36. A: I really like to help people to achieve his goal. In terms of music, it looks easy, but sometimes you simply don´t find the right person to do it.

  37. Q: What's your 'promise' to your clients?

  38. A: I promise try my best, I´m going to take really seriously your job.

  39. Q: Analog or digital and why?

  40. A: It all depends. If the track is good it doesn´t has that importance. If the track is bullshit, it doesn´t have any importance. So what?

  41. Q: Is there anyone on SoundBetter you know and would recommend to your clients?

  42. A: I´m a rookie in this place... But I have seen many interesting people there.

  43. Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

  44. A: When I met brendan Croskerry (2007) we did an entire album and we signed a license with MTV New york. I have that contract framed at home!!

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