My name is Sheldon Pennicott, I am a Mixing/ Mastering engineer. I have worked with many well known artists, musicians and producers in the reggae industry. Such as Mr. Vegas, Capleton, Lady Saw, Major Lazer, Elephant Man, M.I.A and VP Records.
A graduate of the University of Technology Jamaica with a bachelor's degree in Electrical Engineering, Sheldon has worked with several artists and producers across the reggae and dancehall musical scene since 2006. His interest in music production sparked when he started as an intern at one of Jamaica’s most recognized studios “Anchor”. While interning at “Anchor” he was mentored by Senior Engineer D. ‘Fatta’ Pottinger.
After graduating, Sheldon engineered at “In the Streets Records” where he helped produce and engineer a diverse range of music. Some of the more notable tracks include “Hot Wuk” by Mr. Vegas, “Stronger” by Fantan Mojah, “Young Black & Powerful” by Konshens and “I Said It” by Opal. He has worked with various artists and producers, such as Capelton, Lady Saw, Byron Murray and “Frenchie” from Maximum Sound. Sheldon has a strong dedication to reggae music and is focused on establishing his label “Young Veterans”. His motto: “Changing the world, one reggae beat at a time”
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- Hot Wuk- Mr Vegas feat Opal & Hotta Ball
- Stronger- Fantan Mojah
- Lovalot - M.I.A
- Soul Rasta (album) - Fantan Mojah
- Real Friends - Raggasonic
- Heaven Sent/ Dat Feeling - Bunny Rugs
- Rasta Imposter - Konshens
- Young Black & Powerful - Konshens
- Child Of A King (album) - Luciano
- I Space (album) - Sizzla
- I Said It - Opal
- Gallis - Mr Vegas
- Bubble - Vybz Kartel
- Higher Meditation (album) - Anthony B
- Kingston Town - Fantan Mojah featuring Capleton & Turbulence
- Let's Pray - Bunny Rugs feat Luciano
Reviews (6)Endorse Young Veterans Music
when it comes to professional quality of music production young veterans are the ones,they even exceed your expectations and deliver you a masterpiece, they would be my future choice for any mixing specialy when it comes to reggae
Young Veterans Music has produced some of my favorite reggae and dancehall tunes that I often play in my sets at home and on tour. It was a real dream come true to work with them. If you are looking for that professional Reggae sound Young Veterans is the team! Thanks Y.V. Music!
I had to give Young Veterans a 5 star rating due to there all round professionalism, the communication back and forth to get the song where wanted it was great, the quality of the song is top class I've never sound this good before, it was a pleasure working with them and I will do future project with Young Veterans.
Sheldon is very professional,provides great insights and music production experience. He elevated the song to a higher level using live band recording sessions. He also mixed & mastered the whole track – included album art work and the final product was first class. overall, I was impressed by his versatility and creativity.
Sheldon paid attention to everything that I said, attended to my issues, and gave altogether excellent service. I'm completely satisfied. Best reggae mix I've had!
Hey Mitre Here, I'm a big fan of Warrior King by the way. What do you charge for Mixing a reggae track like that one and how long? Hit me up soon.
Interview with Young Veterans Music
Q: What was your career path? How long have you been doing this?
A: I started as a recording engineer apprentice at Anchor Recording studio in Kingston, Jamaica. I then served as head engineer and producer at In The Streetz Records. I have since formed my own record and management label (Young Veterans Music), where I manage and produce several artists.
Q: Can you share one music production tip?
A: A mix is started from the time you start a song. Every element and stage during a production is very important and will lead to the final sound.
Q: What type of music do you usually work on?
A: Mostly reggae, dancehall, dub and reggae or dancehall fused tracks.
Q: What's your strongest skill?
A: Being a producer, artist manager and label owner. This allows me to have a broad perspective towards how the final product should sound.
Q: What do you bring to a song?
A: Years of experience, a very critical ear and my unique sound.
Q: What's your typical work process?
A: My typical process when it comes to mixing is quite simple. I usually follow these steps when I am going to mix a track. 1. First, I relax and listen to some of my favorite mixes and songs (this may be some of my previous mixes and/or some from other artists and producers). 2. Second, I load up the current project I am working on, making sure the session is organized and all of my auxiliary routings are set up. 3. Third, I listen through the current track a couple times, familiarizing myself with the music and defining an inspirational direction I would like to have this current song sounding like at the end of the mix. 4. Lastly, I then start the mixing process applying my processing to the individual tracks. I basically do this until I am satisfied. A good mix is an incredible balance, when you achieve clarity, depth and feel to the song.
Q: Tell us about your studio setup.
A: My audio setup includes both analogue and digital gear. I mainly use the analogue for recording and I mix totally in the box these days. GEARS LIST Mixing board: Soundcraft Ghost 24 channel console. Speakers: For loud monitoring JBL speakers and for near field Yamaha NS-10. Interface: UA Apollo Quad FireWire. Microphones: Neumann TLM 103. Outboard gear rack: (2) DBX 1066 compressor &limiter, (2) S-com plus - Stereo Compressor/Limiter, TC-Electronic multi effects processor, TC-Electronic reverb rack mount silver, ART HQ231 Dual channel EQ, BBE Sonic maximizer. Plugins: SSL 4000 series plugin bundle, Waves Diamond plugin bundle, Sonnox Essentials bundle. DAW: Pro-tools 10 hd.
Q: What other musicians or music production professionals inspire you?
A: Musicians that inspire me are Bob Marley, Sly & Robbie, Jimmy Cliff, Train and Magic. Music professionals that inspire me are Andrew Scheps, Dave Pensado and Graham Cochrane amongst others.
Q: Describe the most common type of work you do for your clients.
A: Mixing, mastering and composing.