Alex F

Unique Indie & Pop Producer

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17 Reviews (14 Verified)
Alex F on SoundBetter

Left of centre pop production and top quality pop, alternative and indie songwriting at discounted SoundBetter prices! What more could you need!

Hi I'm Alex!

I am here to give my unique touch and experience to make your vision come true! With over 100 million streams worldwide to my name and having worked with some of the biggest artists, songwriters and producers as well as labels in the world (Dua Lipa, Max Martin, ALMA, TwoInchPunch, Hudson Mohawke and many more), I strive for great quality and a sound that doesn't just tick the boxes.

I specialise in left of centre pop and indie, but can work across many genres. I am passionate about writing songs and like to add something fresh and different to every song and production I do. No two artists are the same and I tailor the approach to who you are and what you want to achieve!

I work out of my studio which is outfitted with the best audio equipment and by using me you will not only be getting professional grade quality, but also a sound that will be unique and not be yet another thing you've heard before.

Hit me up with and lets make some great music together!

x
Alex

Would love to hear from you. Click the contact button above to get in touch.

17 Reviews - 3 Repeat Clients

Endorse Alex F
  1. Review by Fuschis
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    Super quick on a tight deadline with great masters. Highly recommend.

  2. Review by Kristian
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    Would give 6 stars if I could!

  3. Review by Kristian
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    Pleasure as always!

  4. Review by Tatiana Lima
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    Alex is such a great producer! He brought my song to life and really took the theme and ran with it! Such a great guy to work with! So happy how my song turned out

  5. Review by iamb
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    Such a pleasure once again!

  6. Review by Luke Mitrani
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    Great to work with Sandy. Super talented and professional!

  7. Review by iamb
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    Just great to work with! Can recommend!

  8. Review by Tafari A.
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    Always a pleasure working with Sandy! He's very willing and open to trying things, but still voices his opinion on if he feels something isn't right as opposed to just agreeing to get the job done.

  9. Review by ANDRW
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    Alexander was fantastic to work with. He has an incredible ear and pro skills to match! Which resulted in my tracks sounding 100% legit and ready for the world to hear. I wouldn’t hesitate recommending him for any artist out there that wants to create their unique, radio ready sound.

  10. Review by Tafari A.
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    Always a pleasure working with Alexander! What I love about Alexander as a producer / mixer is that he doesn't just do whatever you say. He will always suggest things if he feels its a better direction, but does it in the kindest way. He's also really great at finding the middle ground between the ideas to get the best result. This is exactly what I want out of a producer. Someone who doesn't just say yes, but challenges me as well. I know I will be working with Alexander a lot in my career!

  11. Review by Tafari A.
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    Another great experience with Alexander! This song was not as developed as the previous project, but he was able to really work with it and pull out a deeper essence than I even realized was in there. Still very open to collaboration and exploring all the possibilities without complaint. He also pushed/encouraged me to approach the song differently and not settle for just good.

    100% I will continue to work with Alexander for as long as he'll have me! 😀

  12. Review by Cassa
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    Awesome working with Alexander, such a great producer with a real insight on how to make my track work for me. Super talented and can’t wait to work with him again!

  13. Review by Tafari A.
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    What a pleasure it has been to work with Alexander! This was my first foray into working remotely on a project and he made it the perfect experience. He made sure to send me a first draft in the early stages to make sure I was into the direction - I found this particularly helpful seeing as I can't be in the studio with him to give instant feedback. He is very clear and intentional with his notes, delivered the project in the timeframe promised, and all the while with a great spirit!

  14. Review by Alex Cyrus
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    10/10. Great work and fast, responses. Recommended to anyone!

  15. Review by Aimee B.
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    It was great working with Alexander. He was quick to respond and easy to communicate with.

  16. Review by Kristian
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    Hands down one of the best producers I've ever worked with!

  17. Review by Kelly Sayer
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    I highly recommend hiring Sandy for all of your pop music needs! He is extremely talented and experienced and he delivers work in a timely manner at the highest standard.

Interview with Alex F

  1. Q: Analog or digital and why?

  2. A: Ah man a mixture of both I would say. Digital is so easy to work in, but its nice to add some analog magic if and when possible!

  3. Q: What advice do you have for a customer looking to hire a provider like you?

  4. A: Know what you want and be clear about that

  5. Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

  6. A: A laptop is really all I need. A guitar and mic would be good too!

  7. Q: What was your career path? How long have you been doing this?

  8. A: I have been living off music as my only income source for five years. But have been doing it my entire life.

  9. Q: How would you describe your style?

  10. A: Left of centre pop

  11. Q: Describe the most common type of work you do for your clients.

  12. A: Usually I either write or co-write the song and produce it.

  13. Q: Tell us about your studio setup.

  14. A: I work on Ableton Live

  15. Q: What other musicians or music production professionals inspire you?

  16. A: Tons of heroes! But top guys are David Bowie, Kanye West, The Strokes, Hudson Mohawke and many more. I've been lucky enough to work in some capacity with many of them :)

  17. Q: Can you share one music production tip?

  18. A: Just keep working at it

  19. Q: What type of music do you usually work on?

  20. A: Pop, electronic and hip hop

  21. Q: What do you bring to a song?

  22. A: A unique sounds and quality from start to finish

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I was the Producer in this production

Terms Of Service

Generally until we get the song right and you are happy!

GenresSounds Like
  • Glass Animals
  • BENEE
  • Doja Cat
Gear Highlights
  • UAD plugs
  • Manley Mic
  • TG2 Chandler Limited
  • Ableton Live
More Photos
SoundBetter Deal

$500 discount for first time clients

  • Juno nominated EP produced on SoundBetterApr 09, 2022

    https://junoawards.ca/nomination/2022-adult-contemporary-album-of-the-year-tafari-anthony/