Hi, I'm Benji. Working from my Zurich-based studio, I produced for artists with over 1 mill. streams on Spotify, wrote songs for one of The Voice finalists and worked with artists who were signed with a Major. The last 6 years I worked with international & local artists. I specialize in production & toplining, focusing on Pop & Electronic Music.
My competence and approach stand out, by helping the artist to visualize his/her authentic emotion. Defining the vision and staying focused on that, throughout the process is key. To work like this and still hold space for creativity, is the realm I want to open for every artist. I achieve this, by understanding the artist's individual needs and provide them with my ideas and expertise.
Through more than 15 years experience as a Multi-Instrumentalist, I was able to establish a highly trained ear, when it comes to music production. By receiving professional training through Berklee Online (Mixing & Music Production), I developed the skill set to create Full Productions & Demo Productions, in a competent and efficient way. I'm comfortable to produce any Genre, however, my passion and specialty is Pop Music.
Production / Writing Highlights:
– Synth & Keys
– Vocal Production (Recording, Editing, Comping, Tuning, etc.)
– Drum Programming
– Full & Demo Productions
Throughout my years of experience and by being part of Soundbetter, I have met many wonderful and talented artists all around the world. I was able to accumulate a big network of musicians, that inspire me and that I can come back to, if needed for a project.
I can't wait to hear about your project! Click on the contact button above to get in touch, or to hear more sound samples.
Send me an email through 'Contact' button above and I'll get back to you asap.
19 Reviews - 3 Repeat ClientsEndorse Benjamin Alasu
So precise and professional. Super talented and friendly as well 👌🏻
Great producer, he somehow got the idea we had in mind with so smooth and easy communication. He talks and breaths music and we felt in good care with his talent. Great sounds and vibe. Definitely will work with him again 💪🏻
Benji was great to work with to help improve my mix! Looking forward to more projects!
Benji has the sickest ideas for all things including track, melody, flow and even lyrics. He’s very patient and super hard working! Such a joy to work with this one!
Amazing producer and collaborator! He'll work with you until you're completely satisfied with the final product. Would recommend for any project.
Amazing work! Benjamin is a great producer and I am sure we will hear more of his work. Great to work with, understands the customer, and delivers. An ocean apart, but I felt he was next door with his quick responses. He made my song sound like a hit, fresh and current. An awesome and super talented musician, I highly recommend Benjamin. Looking forward to the next project.
Loved the track! Benji is always super easy and fun to work with.
Since the last song writing session went very well and Benjamin understood my vision for how I wanted my music to sound, I decided to work for my EP with him. I am very happy to have him on board!
I got to meet benjamin almost two month ago and suddenly was inspired by his creativity and immense ability to create a vision for my work as an artist. he created a beautiful set up in his studio so I felt very free and inspired to write songs. benjamin welcomes you within a beautiful studio in the heart of zurich, provides a super atmosphere and also the best tea and beer :-). I felt very lucky to meet him&that I get to work with such a creative and visionary artist. here's to more songs :-)
Benji has a very dynamic approach on how he works. He will quickly adapt to different circumstances and will always be on top on how the song's melody flows. He is very professional and his main intention is always to satisfy his customers. It was a pleasure working with him
Benji is such an incredible producer & human. He is very easy to work with, and honestly will make your songs sound high quality. I am very happy with the outcome of the last project and will be getting more songs produced, mixed and mastered by him!
Benjamin is an amazing producer! He whipped up an amazing demo and was very creative!
Benjamin was absolutely phenomenal to work with!! I came to him with a vision and he completely brought it to life. I would 100% recommend working with him and I can't wait to do more tracks with him!!
Benjamin is super easy to work with and on top of that he‘s an insane producer! I asked for several beats and he didn’t dissapoint me. Definitely going to work with him again!
Working with Benjamin was super pleasant. I needed a song mixed for a video and he worked very fast and professional, giving me two amazing mixes that i could choose from. He was super friendly and considered all my wishes and inputs. Would definitely work with him again!
Great Guy. Really easy to work with, and he's got the technical and creative brains too. I really appreciate the ideas Benjamin brought into the project, they almost all fit in perfectly with the rest of it. He manages to be professional whilst still being one of the most chill dudes I've ever worked with.
Can only recommend him.
Every time i write with Benji we come up with some crazy ideas. He somehow creates a super exciting and inspiring atmosphere, where i can just open up and play with melodies, lyrics and sounds. He is also very honest, if we don't like each other ideas we can easily tell and try something new.
- what i'm also really impressed about; he creates you a simple demo in a few minutes and it sounds dope!
Benjamin was very professional! He listened patiently, offered great suggestions and gave me the best demo ever. Very happy working with him! This was my first experience using his service and it won't be my last. THANK YOU
I got two of Benji’s sountracks and it fitted perfectly to some of the videos I made. I love these tunes and vibes. He is a great guy to work with and he helped me if I needed to do slight modifications to a track to fit the video.
Interview with Benjamin Alasu
Q: Describe the most common type of work you do for your clients.
A: Most of all, I do production work for my clients. Many of them have a song in their heart, but don't know how to create it, with all the production parts to it. I bring their ideas together with my knowledge and expertise, to create the song they had in mind, and maybe even better. ;)
Q: What's your typical work process?
A: I start, by getting in tune with the artist's vision. Then I prepare 2-3 song ideas, that I present to the client. After that we start working together, to shape the song and give it the right direction.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Laptop, Midi-Keyboard, Guitar, Audio Interface, Microphone
Q: Analog or digital and why?
A: You can do beautiful things with both.
Q: Can you share one music production tip?
A: Don't be scared to try out new things. Just do it.
Q: What do you bring to a song?
A: I create an arrangement and a melody, that emphasizes the emotion of the song. It is also important for me, to open up a space of creativity, to give the song the opportunity to go in whatever direction it is meant to go.
Q: What's your strongest skill?
A: I am a team player! To me, a project is a success, when my clients are happy and I accomplished to bring out the best of them.
Q: What's the biggest misconception about what you do?
A: Some people assume, that I am just a classical Piano Player.
Q: What do you like most about your job?
A: Creating music, meeting new people and sharing the connection that happens while writing/producing music together.
Q: What's your 'promise' to your clients?
A: The song is not finished until the client is happy.
Q: What other musicians or music production professionals inspire you?
A: Benny Blanco, Ian Kirkpatrick, Ross Golan, Lauv, Oak Felder, Timbaland, OZ
Q: What type of music do you usually work on?
A: In the past, I worked on some Electronic, Hip Hop and Film Music projects, but now my focus is mostly on Pop Music. Right now I love the contemporary styles of Lauv, SHAE and Mokita.
Q: Tell us about your studio setup.
A: The centerpiece is my UAD Apollo Twin interface. I love it because I'm traveling a lot. I do record all the vocals with a VMS-ML 1. This microphone is a total game-changer in the time of digital music production. I love to work with my analog synthesizer (Juno 60 & Prophet 6), to give my records more character.
Q: Which artist would you like to work with and why?
A: Man, there are so many! Right now my favourite would be Charlie Puth. He is a genius and he combines musical cleverness with commercial music!
Q: What was your career path? How long have you been doing this?
A: I've been doing music for my whole life. I got my first experiences from playing in different bands and projects. The older I got, the more I realised that I want to be a producer and songwriter, to help artists to find their voice and produce their songs! The last 6 years I had the opportunity, to work with many great international and local artists.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Find someone who is interested in understanding your idea and who helps you to get the best out of you. An open, respectful and clear communication is key for success. Be open to new ideas, but don't forget that you are the one in charge.
Q: What questions do you ask prospective clients?
A: What is your musical identity? What are you looking for specifically? What's your vision for this project? What's the deadline?
Q: What questions do customers most commonly ask you? What's your answer?
A: Artists usually ask me, if I would be happy to listen in to their ideas and help them to shape it into a song. I love to do that, but mostly I tell them, that I first want to figure out if they have a specific vision for said song.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: I worked with Jamie Muscat a couple of years ago, when I lived in Sydney, Australia. He's a phenomenal mixing engineer and I would definitely recommend him to anyone looking for a Mixing & Mastering Engineer. Also Nicolas M. is an amazing Artist and singer. I worked with him a couple of months ago and it was a huge pleasure creating a song for him.
Q: What are you working on at the moment?
A: I'm always on the hunt, to find amazing artists to work with. The last few years, I also started to meet with artists from all over the world, which I try to visit on a regular basis.
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I am proud of many beautiful songs, that I was able to be a part of. However, a recent one, that I am especially proud of is called "Curious" by Luca Aprile. You can find the song in my profile. I was the topliner and co-producer of this record. It was an exciting process working on it and seeing it all come together, becoming the catchy song it is now.
Q: How would you describe your style?
A: My style is Pop! But not the Pop from the 90's. I love the new vibe of Pop Music, which implements some dark and mellow elements, mixed up with cool electronic beats. Pop nowadays is a mixture of more genres and I love that!