Magia on SoundBetter

Multi-Platinum Producer | 500M+ Streams. The sound behind Kapo, Reykon, Andy Rivera, and Lenier. Let’s turn your demo into a global hit

Hey there! I'm Magia, a producer, songwriter, and sound designer working at the top tier of Latin music. Over the last few years, I’ve racked up over 500 million streams worldwide, collaborating with some of the biggest names in the urban, pop, and tropical scenes.

My catalog includes tracks for heavy hitters like Kapo, Reggaeton pioneers like Reykon and Yaga & Mackie, Colombian urban stars like Andy Rivera, and vocal powerhouses like multi-Grammy winner Lenier and the legendary La Sonora Santanera.

My philosophy on SoundBetter is simple: independent or major label, your music should sound like a billboard hit. I bring the same energy, obsession with detail, and industry-standard quality to every single project. I don't just hand over a beat. I build a record around you.

My Lanes: Reggaeton (Modern & Classic), Afro-Beat / Next-Gen Champeta, Latin Pop, Latin R&B, and Tropical Fusions.

What I Do:

• Full Production (From Scratch): Custom, heavy-hitting instrumentals tailored specifically to your vision and references.

• Vocal Production & FX: Professional vocal editing, advanced tuning (from invisible pitch correction to that stylized commercial Auto-Tune), and killer harmony arrangements.

• Mix & Master: Wide, crisp, and punchy low-end ready to compete on DSPs playlists and major club systems

Tell me about your project and how I can help, through the 'Contact' button above.

Credits

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Interview with Magia

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: The global Afro-urban tracks I've done for artists like Kapo. My role was taking raw, soulful melodies and building the exact rhythmic canvas and percussion architecture that helped push them onto the global charts.
Q: What are you working on at the moment?
A: Pushing fresh Afro-urban rhythms, crafting commercial Latin pop cuts, and producing for the next wave of chart-topping talent.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Yes, Nezzah. An incredible vocal talent and artist—we have a tight, seamless workflow when it comes to vocal features and engineering collaborations.
Q: Analog or digital and why?
A: Digital. The speed, flexibility, and absolute control match the pace of the modern industry perfectly, allowing me to create at the speed of thought.
Q: What's your 'promise' to your clients?
A: Your song will sound clean, punchy, and competitive enough to sit seamlessly next to any major-label hit on a global Spotify playlist.
Q: What do you like most about your job?
A: The exact moment a track clicks—when a simple idea suddenly transforms into a massive, driving rhythm that makes you want to move.
Q: What questions do customers most commonly ask you? What's your answer?
A: "Can you make my vocal sound like a global hit?" My answer: "Yes, but give me your absolute best energy on the microphone first, and I’ll handle the expensive, glossy finish."
Q: What's the biggest misconception about what you do?
A: That software does the heavy lifting. Advanced tools speed up my workflow, but the emotional intuition, the arrangement, and the actual taste are 100% human.
Q: What questions do you ask prospective clients?
A: "What are three current reference tracks that define the sound you want?" and "What is the core emotion or story behind this lyric?"
Q: What advice do you have for a customer looking to hire a provider like you?
A: Don’t just hire a beatmaker; hire a producer who understands the complete vision of your record. Great communication and a shared aesthetic taste are worth everything.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: My MacBook Pro, UAD Apollo Twin, Neumann U 87 Ai, Nord Stage keyboard, and my DT 770 Pro headphones.
Q: What was your career path? How long have you been doing this?
A: I’ve been making music for two decades now. The path is a long, winding story best left to the imagination, the sound speaks for itself.
Q: How would you describe your style?
A: Infectious, heavy-hitting urban grooves paired with glossy, crystal-clear vocal production.
Q: Which artist would you like to work with and why?
A: Rosalía. The way she blends avant-garde digital production with raw, organic roots is pure genius and pushes the boundaries of modern music.Infectious, heavy-hitting urban grooves paired with glossy, crystal-clear vocal production.
Q: Can you share one music production tip?
A: Pay obsessed attention to the pre-chorus. If your transition doesn't build the perfect tension, the drop or chorus will never hit the way it’s supposed to.
Q: What type of music do you usually work on?
A: Reggaeton (both modern and classic), Afro-Urbano, Latin Pop, and modern Tropical fusions.
Q: What's your strongest skill?
A: Rhythm arrangement and vocal placement. I know exactly how to craft a beat so that the vocal sits perfectly on top and commands the entire groove.
Q: What do you bring to a song?
A: A competitive edge. I bridge the gap between heavy, hard-hitting urban grooves and high-end musicality to make sure the song commands attention from the first five seconds.
Q: What's your typical work process?
A: We start with a vibe check and references, then I build a rough instrumental blueprint. Once the direction is locked, I build out the full arrangement with transitions, produce the vocals, and deliver a polished commercial mix and master.
Q: Tell us about your studio setup.
A: It’s a high-performance, hybrid setup built for speed and pristine quality: Apple MacBook Pro, UAD Apollo Twin X, Neumann U 87 Ai, Nord Stage for organic keys, and Beyerdynamic DT 770 Pro headphones for pinpoint accuracy.
Q: What other musicians or music production professionals inspire you?
A: Michael Jackson for his obsessive sonic detail and hooks, mixed with modern urban innovators like Skrillex and Musicologo.
Q: Describe the most common type of work you do for your clients.
A: I handle full production from scratch, advanced vocal production, and commercial mixing and mastering. Basically, I take a raw idea or voice note and turn it into a radio-ready record.