What are you working on at the moment?
Youtube covers, an original rap, a cool mashup, an original inspirational song, top-line writing for songs to pitch to the Asian market, top-line writing on an EDM song, co-producing a damn cool cover for movie trailers with an amazing EDM producer and finishing an upbeat, pop/dance song that has been on the back burner for 9 months for some reason. I'm excited to wrap it up, it's a great song!
What's your 'promise' to your clients?
I'll knock your freakin' socks off and won't stop working until I do.
What do you like most about your job?
Being creative and seeing happy texts from clients "OMG BECKY YOU ARE AMAZING I LOVE IT SOOOOOO MUCH!" - that's my favorite. ;-)
What's the biggest misconception about what you do?
Most people think that I'm just a voice teacher that records. I've worked really hard to get good at mixing and producing and feel confident that I AM really good at it!
What advice do you have for a customer looking to hire a provider like you?
I'm all about making you happy. Read the testimonials of clients that work with me over and over again. I work really hard to make sure you are completely happy with the finished product.
What was your career path? How long have you been doing this?
I started as a voice teacher in 1990 (yeah, I'm getting old!) In the early 2000's I began working with a producer as a co-producer. I started recording and writing with my students which then transitioned into developing artists: helping them create their own unique sound and style. Since 2010 I've been producing more than teaching though I still love teaching. I began creating performance tracks for a corporate cover band which required me to listen very carefully to the details of productions from all generations; the sounds used, the dynamics, the shaping, the subtle details most people wouldn't notice. This has really taught me how to produce because I've learned how to create almost any sound I want to and how to think "what would so and so producer do at this moment?".
How would you describe your style?
Pop, pop and pop. I venture out into other genre's that have a tendency to require pop-isms. Like indie-rock, singer/songwriter, EDM, country, Americana, etc. All of those genres need to have precise, memorable hooks which is what makes Pop "pop" (aka "popular").
Which artist would you like to work with and why?
Aaahhhh. I think the most interesting current artist is Alessia Cara. I love her writing style. She phrases so differently and sings the crap out of the lyrics. And writes meaningful songs. I love that.
Can you share one music production tip?
SOooooo frequently, clients come to me with a pretty good sounding mix, a pretty well written song that is produced well EXCEPT for the lead vocal. I think a lot of engineers and producers learn the craft from the bottom (bass and drums) up (vocals) but the lead vocal is the most important part of your production period. It doesn't matter how fat the bottom is. If the lead vocal is buried, boring or too wet, too dry or whatever, people won't enjoy listening to it and they won't even really know why. It's a subconscious expectation from our listening public.
What type of music do you usually work on?
What's your strongest skill?
Vocals, backing vocals, harmonies
What do you bring to a song?
Creating "moments" is really what I love to do; whether it be a cool reverb tail that pops up at the end of a phrase, or an unexpected harmony tucked in the background or an explosive gospel choir that pops out during the last couple of choruses, I love surprises that are pure ear candy. It's what I love in productions I listen to and what I'm always trying to do.
What's your typical work process?
Since vocals are my specialty, I really like to get the vocals recorded, comped and sounding "almost done" before I work out the rest of the mix. This is really unique to me but I feel it makes sure that the shape, dynamics and sounds created in the track lend themselves to the singer's own unique style and energy the best.
Tell us about your studio setup.
My studio is a home-based studio that is small but cozy.
Describe the most common type of work you do for your clients.
Most of my work is creating unique covers of popular songs for artists. This requires quick turn around time, creativity and thinking outside of the box, which I love!