music producer / journalist / dj
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Interview with farahnanji
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Code 007 for the album was recently written in L.A. and I was very proud of it as I introduced new artists to each other and we got the type of James Bond jam I was envisioning for a long time down in 2 sessions.
Q: What are you working on at the moment?
A: My first album, The 13th Code. It's a sonic exploration of the different vibrational frequencies of planets in our solar system as well as numerology theories. It's also heavily focused around electronica, techno and the guitar.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: No just joined this site :-P
Q: Analog or digital and why?
A: Analog for the quality!
Q: What's your 'promise' to your clients?
A: A timeless masterpiece
Q: What do you like most about your job?
A: The opportunity to touch people around the world and serve humanity through music
Q: What questions do customers most commonly ask you? What's your answer?
A: Q: How can I be a NINJA's accomplice for the day? A: Beat me in a car and then we'll talk
Q: What's the biggest misconception about what you do?
A: Females can't produce ;-)
Q: What questions do you ask prospective clients?
A: What are your expectations?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Have some good reference ideas
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: 1. Macbook Pro 2. Fender Stratocaster 3. Ableton Push 4. Despacio Soundsystem 5. Arturia 61 keyboard
Q: What was your career path? How long have you been doing this?
A: I am lucky enough to have grown up in London, so I have had direct access to the scene from a young age. Been a DJ for 7 years and a producer for the last 3 years. Was recently described by DJ MAG as a 'fast rising superstar' and making music has been the most gratifying and liberating experience of my life.
Q: How would you describe your style?
A: I'm underground so I would never accept EDM or sell out requests
Q: Which artist would you like to work with and why?
A: Led Zeppelin - be so interesting to hear their thoughts on if we did justice to mixing the guitar with electronica
Q: Can you share one music production tip?
A: If the magic isn't created in a couple of sessions it's better to start from scratch!
Q: What type of music do you usually work on?
A: Emotive yet haunting expressions, with a heavy focus on the kick drum and guitar
Q: What's your strongest skill?
A: Remixing Producing Djiing
Q: What do you bring to a song?
A: A very unique live touch, that is underground with a heavy focus on guitar
Q: What's your typical work process?
A: Either in person depending on budget or online
Q: Tell us about your studio setup.
A: Main base is in London - 3 studios split between Canary Wharf, Limehouse + Hoxton Global studios in Zurich, Marseille and L.A. All have the best gear with mixing boards, microphones, many instruments and hardware
Q: What other musicians or music production professionals inspire you?
A: Rodrigo Y Gabriela Nicolas Jaar Fur Coat John Digweed David August Bob Moses
Q: Describe the most common type of work you do for your clients.
A: Remixes Game Audio Orchestral