I'm a music creative who's active as a songwriter, music producer and mix engineer interested in providing the best service and creating the best product having trained under Tony Maserati and been involved in projects such as Beyonce's Lemonade, Keith Urban's Ripcord and Gallant's Ology.
I was trained in the Contemporary Music Writing, Music Production and Engineering programs/majors at Berklee. With this solid foundation I went on to intern then assist Tony Maserati on a number of projects and learn from the master engineer whilst all the while collaborating with a number of artists as a music producer and songwriter.
With exact understanding, tools and empathy for each project and collaboration, I bring know how,creative and technical abilities that always compliment and enhance all the work I do.
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Interview with Apiwe Bubu
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I mixed a song for Adam Friedman for his latest EP. The mix just came out right! and I especially liked working with him.
Q: What are you working on at the moment?
A: Working on finishing the songwriting(collaborative) and production of a song for UK singer Chloe Paige.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
Q: Analog or digital and why?
A: Both-cause each has its benefits and strengths.
Q: What's your 'promise' to your clients?
A: I will give it my all.
Q: What do you like most about your job?
A: Waking up everyday and doing it all over again.
Q: What questions do customers most commonly ask you? What's your answer?
A: Q. How much will cost-A.depends on you.
Q: What's the biggest misconception about what you do?
A: Thats its easy.
Q: What questions do you ask prospective clients?
A: What can I do to help and what is it you're looking for.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Ensure you're both on the same page with regards to the vision of the project and vibe around it.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Macbook Pro, Apollo Twin, Korg Kontrol 49, SE Z3300A, Audio Technica ATH-M50 Headphones
Q: What was your career path? How long have you been doing this?
A: I began a jingle and tv theme writer in Johannesburg, whilst working as a dj all the while and a band member playing keyboard.. I ended up going to study music production, contemporary music writing and engineering full-time at Berklee College of Music, where after I moved to Los Angeles upon graduating and began as an intern for Tony Maserati and went on to be an assistant. After much growth I felt strong enough to mix records on my own and continue to write and produce music for a number of some popular and up and coming artists.
Q: How would you describe your style?
A: Contemporary hip urban afro hop and pop.
Q: Which artist would you like to work with and why?
A: Future, because he is so melodic and has amazing feel.
Q: Can you share one music production tip?
A: Its all about feel.
Q: What type of music do you usually work on?
A: Pop, Hiphop, RnB and Dance.
Q: What's your strongest skill?
Q: What do you bring to a song?
A: I bring my personality,empathy,creative and technical abilities towards what I often believe the song needs and should sound like.
Q: What's your typical work process?
A: I like to put down and arrange song ideas in Ableton Live where I'll sequence produce alot of the soounds and direction I believe the song should take. From there I'l take the files/stem and export to Pro Tools where I'll put the finishing touches to production and do all the mixing of the record.
Q: Tell us about your studio setup.
A: I have very production based set up that allows for a seamless workflow between song ideas, recording beat ideas, sequencing, vocal recording and finally mixing before I send it out for mastering.
Q: What other musicians or music production professionals inspire you?
A: Metro Boomin, Pharrell Williams, Quincy Jones
Q: Describe the most common type of work you do for your clients.
A: I mostly do collaborative songwriting, record producing and mixing for my clients.