Producer - Mix/Master - Coach

Q: What do you bring to a song?

A: My vision is to make clients visions of a track come true. I use my experience, knowledge and ears to make the track as good as i possibly can! In short my effort is to make: - The flaws in the track to disappear. - The track sound more alive and more in line with your vision. - Sound interesting. - The track "Radio Ready" sounding.

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: An R&B EP that i composed/produced for Sophia Tako called "Ride". I was pleased with the end product and i was able succeed Sophias vision!

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Don't know who's here yet!

Q: Analog or digital and why?

A: Both! Analog because i love the feeling of touching the knobs with my hands instead of a mouse on a screen, and that some gear has i'ts own personality. Digital because it's fast and that i can take it with me anywhere. Both sound good!

Q: What's your 'promise' to your clients?

A: That i will do MY VERY BEST!

Q: What do you like most about your job?

A: The variation! And that i get to work with the thing i love! Also the feeling of helping clients and polishing rough demos into diamonds!

Q: What questions do customers most commonly ask you? What's your answer?

A: How much do you charge? (Some clients often start with this question and it's terribly wrong! A better question would be something that gets my client a little step further into knowing if i'm "the right guy" for him/her/them. My client is not buying groceries, they are giving their trust in me on doing something of great value for them (especially when mixing/mastering, they give their trust in me on doing something to raise the value of a production that THEY have made, their little precious child, that they have created). There are so many different producers and mixing engineers out there with totally different views and visions. If you're gonna spend your money on it, make sure you first find one who can meet your expectations, that should be your first step! well, my answer would be something like: "Before i answer that, can you talk a little about what you're looking for?"

Q: What's the biggest misconception about what you do?

A: Some think that a music producer is someone that makes track appear, like the film industry (Discovering, financing, selecting, and so on) thats not right isn't it!?

Q: What questions do you ask prospective clients?

A: Some of the occurring questions: - How are you? (A good relation is often key, to get a sense of trust with each other). - What's your vision? (It's important to not forget that i work for my clients, not for myself, it's their vision that i gonna fulfill, not mine). - Do you have a deadline? (Deadline are crucial for my planning and conversion with client). - What's you budget? (A boring/terrible but unfortunately necessary questing. This often decides the extent of the work i'm doing). - Do you have any reference tracks? (This is always important, this often give me good knowledge of what directions i should take to get closer to my clients visions). And of course there are more questions asked! As many as possible to get me on the right path!

Q: What advice do you have for a customer looking to hire a provider like you?

A: Make sure your provider can provide what you wish for, so always have a good conversation before entering a deal.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: Axe, Knife, Axe & Knife Sharpener, First Aid kit, Super Covering Book about plants. (Already a lot of music gear on an island, my voice for one :D)

Q: What was your career path? How long have you been doing this?

A: Started producing in 2009. Been working full time with clients since early 2015.

Q: How would you describe your style?

A: Allround.

Q: Which artist would you like to work with and why?

A: Michael Jacksons ghost, because he was such a genius. And if ghosts don't exist i would probably choose Skillex, because he seems like such a humble guy, and off course that he's an amazing producer/artist. (Max Martin is not an artist unfortunately, but also on my wish list).

Q: Can you share one music production tip?

A: "Its the ear, not the gear" (meaning, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice is the only way to get good)

Q: What type of music do you usually work on?

A: Pop, EDM, Trap, Moombathon, HipHop, R&B, Rock, Electronica, dubstep, House, Techno, Singer / Songwriter.

Q: What's your strongest skill?

A: To transform dull sounds into something interesting.

Q: What's your typical work process?

A: Mixdowns: I start with a good conversation with the client to get a good knowledge of their vision of the track/tracks that is going to be mixed. We further discuss reference tracks, number amount of stems and approximate work time, deadline and so on. When the first draft of the mixdown is done i send a Soundcloud link with version 1 (or a snippet mp3 or wav file if wanted). The client can then make 3 revisions if needed (or further revisions if agreed). When the mixdown is done and accepted by the client i send the track/tracks in wanted formats after receiving the agreed payment. I can also master my mixed tracks if requested by the client. Mastering: I start with a good conversation with the client to get a good knowledge of their vision of the track/tracks that is going to be mastered. We further discuss reference tracks and deadline and so on. When the first draft of the Master is done i send a Soundcloud link with version 1 (or a snippet mp3 or wav file if wanted). The client can then make 3 revisions if needed (or further revisions if agreed). When the master done and accepted by the client i send the track/tracks in wanted formats and volume values after receiving the agreed payment. Production: I start with a good conversation with the client to get a good knowledge of their vision of the track/tracks that is going to be composed and/or produced. We further discuss reference tracks and deadline and so on. During the process of the tracks i engage in a continuous conversation with the client, making sure i'm on the right track with the project/projects till i'm done. I i'll also make a mixdown with/without master if agreed. Coaching / Lessons: I start with a good conversation with the client to get a good knowledge of their vision of the coaching and/or lessons. I can then make a custom made plan to help my client improve their skills in a wanted topic/area. I can also coach or give lessons when needed. I coach and give lessons either over Skype or in my studio. Payment can either be after each session or as a package over time. Artworks / Coverarts: I start with a good conversation with the client to get a good knowledge of their vision of the artworks and or coverarts. I then use photoshop to create different ideas that goes in line with the clients vision. The process is dynamic with a continuous conversation with the client. When the artworks and/or coverarts are done and accepted by the client i send the files in wanted formats after receiving the agreed payment.

Q: Tell us about your studio setup.

A: A simple set up, good acoustic treated room with: Speakers: Genelec 8020 with 5040 sub. Yamaha Hs 8 as reference speakers and Sony SRS-XB2 as 2nd reference. Computer: Mac Pro and Macbook Pro as secondary computer. With Logic X. Mic: An old FDK condenser from the 90ties (Wich i love, and know 100%). I mostly borrow mics (and rooms) for higher quality and or multi input recordings) No outboard gear, but use high quality and authentic sounding plugs in the box. And of course some instruments and midi-keyboards for my productions.

Q: What other musicians or music production professionals inspire you?

A: Where to start!? I love producers, mixing engineers or musicians what can continue to amaze me over time with their crafts. 6 producers: Max Martin, Porter Robinson, Skrillex, Mat Zo, Savant, Greg Kurstin. 3 mixing engineers: Manny Marroquin, Mick Guzauski, Chris Lord Alge.

Q: Describe the most common type of work you do for your clients.

A: Most common work for clients: - Mixdowns (With Full Stems, Bus stems or with full Logic X projects). - Mastering (With single wav file). - Production (Most genres, either composing and producing or producing after an already composed track). - Coaching and Lessons (Coaching and/or custom made lessons online and/or in person, helping clients to develope their skills in productions and/or composing and/or mixdowns and/or masters) - Artworks/Coverarts (Making simple yet slick looking artworks for your artist pages and/or coverarts for your finished tracks)