Franco Groisman on SoundBetter

I'm an Argentinian guitarist and producer at Berklee, ready to bring expressive guitar and clean production to your music.

Hi! I’m Franco, an Argentinian guitarist and producer currently studying Music Production & Engineering at Berklee College of Music. I specialize in rock and blues, but I can also provide tasteful guitar work for Pop and R&B productions.

My services include:

- Expressive electric guitar recordings (lead, rhythm, ambient)
- Rough mixes with EQ, compression, reverb, delay
- Beat production based on guitar, synths, and programmed drums

I love immersing myself in each project’s unique aesthetic, adapting my sound and approach to serve its vision. My focus is always on delivering musical results that feel alive, dynamic, and emotionally true.

Daws:
Logic Pro X
Pro Tools
Ableton Live

Gear:
Fender Stratocaster American Professional II
Fender Telecaster American Professional II
Taylor 214ce Acoustic
Midi Keyboard M-Audio Oxygen Pro 61
Kemper Profiler
Focusrite Scarlett 2i2
Shure SM57
Audio-Technica 2020
Audio-Technica ATH-M50x

Plugins and VST:
iZotope
Celemony Melodyne
Antares Auto-Tune
Amplitube 5
UAD Plugins

I will deliver high-quality .wav tracks. Two revisions are included, and we’ll agree on the delivery timeline based on your project’s needs.

Click the 'Contact' above to get in touch. Looking forward to hearing from you.

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Interview with Franco Groisman

Q: What was your career path? How long have you been doing this?
A: I’ve been playing guitar since I was 6, learning by ear, listening and copying my favorite guitarists. When I was 15, I started producing music by making soundalikes of the songs I loved, paying attention to the sounds and details in each production. At 19, I began studying music professionally, and I’ve been growing ever since.
Q: How would you describe your style?
A: The Blues taught me one thing: don’t overplay. Less is more. Always.
Q: Can you share one music production tip?
A: Don't overthink too much! Focus on identifying the need within the production.
Q: What type of music do you usually work on?
A: Mostly blues, rock, and pop. I’m also exploring R&B and lo-fi sounds.
Q: What's your strongest skill?
A: Expressive guitar playing and feel. I can adapt my tone and phrasing to match the mood of almost any song.
Q: What do you bring to a song?
A: Emotion, taste, and feel. Whether I’m adding a guitar part or shaping a rough mix, I always try to enhance the emotional core of the song while making sure it stays balanced and clean.
Q: What's your typical work process?
A: I always start by understanding the musical vision. Whether it’s through a reference track, a chord progression, or a voice note. From there, I experiment with tones, layer parts, and deliver a first draft. I'm collaborative and open to feedback throughout the process.
Q: Tell us about your studio setup.
A: I shape my guitar tone using my Kemper Profiler Stage Pro. I also record acoustic guitars in stereo using a Shure SM57 and an Audio-Technica AT2020. Everything goes through a Scarlett 2i2 (4th gen). I use Logic Pro X, Pro Tools, and Ableton Live.
Q: What other musicians or music production professionals inspire you?
A: As a guitarist, my playing style is inspired by John Mayer, Eric Clapton, and the deep roots of the blues.
Q: Describe the most common type of work you do for your clients.
A: I usually record electric guitar tracks for blues, rock, pop, funk and R&B productions. I also do rough mixes and build beats that start with a guitar idea and expand from there using synths and drums.