Producer | Composer | Engineer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: I was the lead actor, I composed, produced, mixed, and mastered a short film called "273," which was nominated for Best Short Film at the SWIFF International Festival. The remarkable aspect of this project is that we accomplished everything over a weekend with just four people.

Q: What are you working on at the moment?

A: I am composing and producing the music for an animated short film directed by a renowned Italian filmmaker.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Not really.

Q: Analog or digital and why?

A: As an audio engineer, I believe that a combination of both approaches is most appropriate. On the one hand, analog could be seen as a purer process, but the reality is that it is nonlinear. On the other hand, digital tends to be more precise and eliminates that imperfect human factor. However, there are digital plugins that have managed to emulate processes that would be challenging to achieve with analog technology. For this reason, each engineer must discover for themselves the sound they want to achieve and the tools they will use to achieve it.

Q: What's your 'promise' to your clients?

A: I promise that any production you can imagine, regardless of style and genre, I will produce it and do it excellently.

Q: What do you like most about your job?

A: What I like the most is that it's always a challenge, as in each project, I have to adapt and come up with ways to solve problems. I'm fascinated by the fact that it's always something different.

Q: What questions do customers most commonly ask you? What's your answer?

A: It depends a lot on the project, but in general, they usually ask about the way I work, regarding aspects such as timelines, pricing, accessibility, among other things.

Q: What's the biggest misconception about what you do?

A: I used to believe that experience would make you stand out, but in reality, it's the heart that does it.

Q: What questions do you ask prospective clients?

A: Why and for what purpose do you want to produce a song?

Q: What advice do you have for a customer looking to hire a provider like you?

A: I recommend not relying solely on reputation but on the dedication to produce something with heart, as many can make something sound good, but few are those who create truly great things.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: I would take my computer, headphones, interface, a small MIDI keyboard, and a solar panel.

Q: What was your career path? How long have you been doing this?

A: I studied digital music production engineering at one of the top universities in Mexico, Tec de Monterrey. During this time, I had the opportunity to meet and learn from industry professionals. Additionally, I have been working for six years on various projects and have been employed at a distribution company in Los Angeles.

Q: How would you describe your style?

A: I would describe my style as a combination of atmospheric electronic sound with organic orchestral elements. It is minimalist and simple harmonically but structurally complex.

Q: Which artist would you like to work with and why?

A: I would love to work with Joji; I consider him someone who prioritizes what his music conveys and is completely genuine about it. Additionally, he has an innovative way of defining the structure of his songs.

Q: Can you share one music production tip?

A: A production tip is that to evoke a genuine emotion, you shouldn't just rely on listening to a reference; instead, immerse yourself in the role as if you were an actor. If you want to convey love, you should genuinely feel it while producing or composing. When you detach from the concepts of harmony and melody while experiencing that emotion, that's when powerful music emerges.

Q: What type of music do you usually work on?

A: Music for short films, documentaries, mini-series, animations, and songs spanning various genres such as orchestral, pop, electronic, rap, reggaeton, lo-fi, indie, and rock.

Q: What's your strongest skill?

A: My strongest skill is my versatility as a producer and composer, my ability to adapt to any style and genre. Since I've worked for distributors, I've been compelled to embrace that approach over the years.

Q: What do you bring to a song?

A: I consider that one of the things I contribute most to a project is creativity and balance. Doing it consistently has given each song a professional character.

Q: What's your typical work process?

A: I like to start my projects by defining the emotion I want to convey and planning out the different parts of the song. Then, I search for sounds that inspire me to set the overall vibe. After that, I put together the chord progression and melody. Depending on whether the song needs vocals or not, I produce and mix accordingly. Throughout this process, I also handle the mixing. Finally, I master the track and make sure it sounds good on different audio systems.

Q: Tell us about your studio setup.

A: I have primarily invested in computer hardware to handle large sessions smoothly. So far, I've successfully managed sessions with up to 400 tracks. Additionally, I've made significant investments in plugins and virtual instruments, considering them essential tools. Given my background as an audio engineer, I've taken the opportunity to acoustically treat and calibrate my studio to achieve the most balanced sound possible. I've also invested in a professional piano, monitors, and a high-quality microphone. Furthermore, I have access to a professional recording studio valued at over $10 million Mexican pesos.

Q: What other musicians or music production professionals inspire you?

A: Daniel Pemberton and Michael Giacchino are the ones who inspire me the most. I admire Daniel Pemberton for the unique final tone he manages to create, and I appreciate Michael Giacchino for his compositions and his ability to adapt to each project so remarkably well.

Q: Describe the most common type of work you do for your clients.

A: I produce songs and soundtracks primarily for series, movies, or trailers. In these projects, I am often requested a specific genre, style, and reference. My role involves handling everything from finding singing artists to producing the track, recording with them, and taking care of editing, mixing, and mastering. Typically, I manage to complete all these tasks within one or two days.