Your Music. Your Moment. Your HEREAFTER. We’ve worked in almost every genre with some of the largest names in the industry, had chart success on Billboard’s Top 40, helped our artists land prominent TV spots (MTV, Parks and Recreation, New Girl, CBS Evening News), & understand what goes into being a successful artist. Let's create your hereafter.
Based in Indianapolis and operating globally, HEREAFTER is the creative umbrella for award-winning music producer Steven Andy Potaczek. Offering first-class co-writing and arranging, acute mix engineering, and turnkey music production, our passion is to craft products that meet market viability at the intersection of your uniqueness and sound. Together, we'll forge an artistically and commercially compelling sound that is relevant now and hereafter.
We pride ourselves on offering top-shelf quality with incredibly fast turnarounds and thorough communication. Let's connect and discuss your musical goals and vision! We love talking with passionate artists who are ready to take their music to the next level.
Tell me about your project and how I can help, through the 'Contact' button above.
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Steven has been awesome to work with. His producing and arranging skills are second to none and he is an incredible musician. It's been such a privilege to work with him. Our project is turning out even better than we could have imagined. He has brought brand new music to life and made older tunes sound fresh and new. He is amazing!!!!
Interview with HEREAFTER
Q: What's your 'promise' to your clients?
A: Fast turnarounds, great communication, and a wide smile when you hear what we've created together!
Q: Can you share one music production tip?
A: Get the songs right. Unfortunately, no amount of production slickness can polish up a bad song. Spend the time and resources getting a great song, and the rest will always fall right into place.
Q: What do you bring to a song?
A: Well, I've been a songwriter my entire life. That said, my perspective on crafting music is at a foundational level: is it a great song? If not, what can we do to get it there? Does it needs a better hook? Is the song taking advantage of "power positions" lyrically? Stuff like that. From there, anything is possible: a strong foundation makes creating a beautiful song incredibly easy! At the end of the day, you can have the best gear, the best musicians, and the best people working on your music. But if the song is a dud, it's still gonna just be a dud. You gotta have a strong foundation.
Q: What's your typical work process?
A: Typically, I like to meet with the artists in person or over the phone first, hear about their dreams and goals, and chart a plan of action to make that happen. Then, I like to hear the music. From there, we'll decide what makes the most sense for that particular artist, whether that means hiring the best musicians in the industry, or simply putting together loops in Ableton or Pro Tools. Every project is different; every artist is a blank page!
Q: Describe the most common type of work you do for your clients.
A: At my heart, I'm a producer. I love taking an artist's musical vision, and bringing it to LIFE. That said, I've spent the past 2 decades as a session musician and mix engineer. Doing that, I've cultivated the relationships it takes to help my artists achieve the goals they've set for themselves.