Joachim Nordensson is an award winning Songwriter, Producer, and Mixing Engineer. "There is nothing more important than how a song makes you feel - A great mix is essential in getting that feeling across to the listener." ~ Joachim
I started writing and performing songs when I was about 15. Very quickly writing and performing led to recording and producing, which soon turned into, "how can I make this sound amazing?". This is when my mixing career began. I have been songwriting, producing, and mixing professionally for 10 years and love every minute of it. I take great pride in not only making great music and delivering a great sounding product to the client, but also enjoying the process and making it a fun experience for the artist/client and myself. Let's make some great music together!
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Interview with Joachim Nordensson
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I am very proud of the E.P. that I wrote/produced/mixed for and female singer named Jenny Swoish. A lot of cool melodies and grooves.
Q: What are you working on at the moment?
A: Currently working on finishing up a full length pop album of my own songs.
Q: Analog or digital and why?
A: Digital. I started with digital and with the level of plug ins that are around now, I can no longer tell the difference. Digital is also way more affordable and portable.
Q: What's your 'promise' to your clients?
A: Whatever the project is, we will finish it to the highest level possible. And of course, have a great time doing it.
Q: What do you like most about your job?
A: I love the feeling when you write a great lyric, melody, instrumental part, or when the mix is coming together and you feel that wave of, "damn, that was good!"
Q: What questions do customers most commonly ask you? What's your answer?
A: "What do you think of the music?!" is the most common question. If I love the music, I tell them. If I don't, I usually answer with something that I admire about the music or the band.
Q: What's the biggest misconception about what you do?
A: The biggest misconception is with mixing. Not even so much a misconception, but many people/musicians have almost no idea what it even is or that it is a necessity when it comes to making a great sounding album.
Q: What questions do you ask prospective clients?
A: What is your goal for this project? What is the timeline? What do you expect of me? What can I expect of you?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Make sure that whoever you hire is someone that is easy to work, shares your vision, and is excited about your project. There is no substitute for someone who is genuinely passionate about what you are doing.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: U47, Burl B2 Bomber ADC, Tube Tech CL1B, and 2 neve 1073s so I could sell one for food and water to someone. Everyone wants a 1073, even on a desert island.
Q: What was your career path? How long have you been doing this?
A: I started out as a singer/songwriter in high school which slowly turned into recording and producing. I have been working professionally as a songwriter/producer/mixing engineer for 10 years.
Q: How would you describe your style?
A: Upbeat, with a good groove, smooth and catchy!
Q: Which artist would you like to work with and why?
A: Ed Sheehan. I would love to work start to finish with him on a few songs. I enjoy his melodies and the feeling that he is capable of putting into the music.
Q: Can you share one music production tip?
A: If the song isn't compelling when performed solo on just acoustic guitar, it still won't be with the best production behind it.
Q: What type of music do you usually work on?
A: I usually work on Pop/soft pop. I am a huge sucker for a catchy melody and good groove, so I really enjoy those kind of projects.
Q: What's your strongest skill?
A: My Strongest skill is being able to have the vision of the entire project from the very beginning and finding a way to execute that vision no matter what.
Q: What do you bring to a song?
A: I like to think that I what I bring to a song is accentuating the best parts of what the artist/producer has already done. If I am involved in the project from the very beginning, I believe that one of my greatest strengths is helping make each song feel real and relatable to whoever may listen to it, and not just fabricated like many pop songs you hear today.
Q: What's your typical work process?
A: Before starting, I enjoy having a phone call with the artist to talk about the project, what they are looking for, their goals for the project, and the timeline that they have. If we are both excited about working together we jump right in! If It is a song idea that they would like to produce I love hearing whatever scratch track recordings/production ideas they have for it. If it is a project they would like mixed or vocal tuned I request hearing the raw recorded files before committing to the project, as the recordings need to be of a certain quality.
Q: Tell us about your studio setup.
A: I have always been a fan of a simple setup that sounds great, so that is what I have stuck with. Just a few incredible preamps, compressors and converters. My primary/favorite signal chain is a Lawson L47 --> Forssell SMP-2A --> Tube Tech CL1B --> Lynx Aurora 8. After that, I mix almost completely in the box and love it!
Q: What other musicians or music production professionals inspire you?
A: The musicians and production pros that inspire me the most are the ones who can make me feel something though their work. John Mayer, Jack Johnson, Ed Sheeran, Sara Bareilles are some of the artists that first come to mind. And of course, being a pop producer and songwriter, its hard to not mention Max Martin as a big inspiration!
Q: Describe the most common type of work you do for your clients.
A: The most common type of work that I do is working with an artist to bring their songs to life, from the first few lyrics and melodies to the final mix (songwriting, producing, vocal tuning, and mixing). I also do a lot of just mixing for artists who have recorded their songs and now need a professional mix to elevate the sound to the next level.