Almost all major pop songs are centered around a great guitar piece and compelling top-line melody - I specialize in and have built my career on creating/arranging that perfect guitar piece and writing that undeniable top-line melody.
I started writing and performing songs when I was about 15. Very quickly writing and performing led to recording and producing, which soon turned into, "how can I make this sound amazing?". This is when production and studio career began. I have working as a guitarist, singer, songwriter, producer, and mixing engineer professionally for 10+ years and love every minute of it. I take great pride in not only making great music and delivering a great sounding product to the client, but also making it a fulfilling experience for the artist/client and myself. Let's make some great music together!
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1 ReviewsEndorse Joachim Nordensson
I've been working with Joachim off and on for a couple of years, and speaking truthfully; it's hard to adequately express my respect for the level of talent and professionalism he brings to every session. His work is impeccable, but it all starts with listening; with depth, subtlety, and curiosity. Then add in his musicality, his technical skills, great gear, and combine that with a consistently upbeat approach... the results are outstanding, and the process is an absolute pleasure... He brings an amazing combination of complimentary talents and skills to his work. Highly recommended.
Interview with Joachim Nordensson
Q: What do you bring to a song?
A: I like to think that I what I bring to a song is accentuating the best parts of what the artist has already done. If I am involved in the project from the very beginning, I believe that one of my greatest strengths is helping make each song accessible and compelling to whoever may listen to it.
Q: What's your typical work process?
A: Before starting, I enjoy having a phone call with the artist to talk about the project, what they are looking for, their goals for the project and the timeline that they have. If we are both excited about working together we jump right in! Usually starting with a basic scratch track of their song and then building a song around their vision!
Q: Tell us about your studio setup.
A: I have a pretty cozy studio setup. The live room and control room are about 300 sq. ft total. My main signal chain is - Chandler Limited REDD Mic > Tube Tech CL1B > Burl B2 Bomber > Mac Pro > Logic Pro X.
Q: What other musicians or music production professionals inspire you?
A: The musicians and production pros that inspire me the most are the ones who can make me feel something through their work. John Mayer, Ed Sheeran, Sara Bareilles are some of the artists that first come to mind. And of course, being a pop producer and songwriter, it's hard to not mention Max Martin as a big inspiration!
Q: Describe the most common type of work you do for your clients.
A: The most common type of work that I do is taking a compelling guitar or vocal melody and producing an entire track around that idea. I started out as a guitarist, so I love when I hear a catchy, well thought out and arranged guitar piece
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I am proud of almost every project that I work on! I never call a project done and send it off to the client before I am proud of the work that I have done.
Q: Analog or digital and why?
A: Digital. I started with digital and with the level of conversion and plugins that is now available, the difference is hardly noticeable. Digital recording promotes the evolution and creation of a song while in the studio.
Q: What do you like most about your job?
A: I love the feeling when you write a great lyric, melody, instrumental part, or when the mix is coming together and you feel that wave of, "damn, that was good!" - Those are the times when you can hardly pull yourself away from the studio even when you have to eat or sleep haha.
Q: What questions do customers most commonly ask you? What's your answer?
A: "What do you think of the music?!" is the most common question. If I love the music, I tell them. If I don't, I usually answer with something that I admire or can appreciate about the music or the band.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Make sure that whoever you hire is someone who shares your vision, and is excited about your project. There is no substitute for someone who is genuinely passionate about what you are doing!
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: 1. Chandler Limited REDD mic 2. Mac pro loaded with logic and a sample libraries 3. Taylor 414CE acoustic guitar 4. Tube tech CL1B compressor 5. Burl B2 Bomber ADC
Q: What was your career path? How long have you been doing this?
A: I started out as a singer/songwriter in high school which turned into touring for many years. While performing and touring, I started recording and producing for myself and others - Eventually this became my main pursuit. I have been working professionally as a songwriter/guitarist/producer/mixing engineer for 10+ years.
Q: How would you describe your style?
A: Upbeat and catchy!
Q: Which artist would you like to work with and why?
A: I'd love to work with Niall Horan. I love his voice and productions. I feel we would get along great in the studio and share a very similar approach to writing and producing.
Q: Can you share one music production tip?
A: Keep it simple! It's so extremely easy to over-produce a song. The best songs are easily accessible for the listener and this is typically done by having fewer elements that are each more thought out and compelling.
Q: What's your strongest skill?
A: My strongest skill is being able to capture the client's vision and adapt quickly to their direction.
Q: What type of music do you usually work on?
A: I usually work on pop/soft pop. I am a huge sucker for a catchy melody and good groove, so I really enjoy those kind of projects.
Q: What questions do you ask prospective clients?
A: What is your goal for this project? What is the timeline? What do you expect of me? What can I expect of you?
Q: What's the biggest misconception about what you do?
A: The biggest misconception is with mixing. Not even so much a misconception, but many people/musicians have almost no idea what it even is or that it is a necessity when it comes to making a great sounding album.
Q: What's your 'promise' to your clients?
A: Whatever the project is, we will finish it to the highest level possible. And of course, have a great time doing it.
Q: What are you working on at the moment?
A: Currently working on finishing up a full length pop album of my own songs.