Singer Songwriter Producer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: Back in 2022, right after I moved to Cape Town and was starting my music production business, one of my first clients was a woman who wanted me to turn her husband’s poems into a song for their anniversary. Based on their reference song, Mazzy Star’s “Fade Into You,” I knew I would do a great job. She chose to work with me, and I created two songs for them. They loved them, so much that her husband reached out via email and asked if I would make an album with him. Over the next year, we worked together entirely through email. I never saw his face or heard his voice, but he became my favorite client because he was easy to work with, very creative, and well-written, and we shared similar music tastes (though he knew ten times more bands and artists than I did!). They were in New Jersey, and I was in South Africa. Fast forward to 2025, and they are now my record label, my co-writers, my creative directors, my managers, my friends, and you could even call them my family. I feel like it is incredibly powerful to work with someone on a creative project, and I believe we never fully know why we are brought together with certain people. So not only do I enjoy making music with people, but I also enjoy seeing where our collaboration can take us.

Q: What's the biggest misconception about what you do?

A: People often assume that because I perform as Ginger Winn, my dream is to tour endlessly and chase fame. In reality, my passion lies in producing, writing, and scoring music behind the scenes. I love being part of the creative process without necessarily being the face of it. My dream is to keep building a career where I can make great music from home and for film, TV, and other projects.

Q: What questions do you ask prospective clients?

A: I always ask about deadlines, because having a timeline helps us both stay focused and motivated. I also request two reference tracks, since they’re the clearest way to make sure I’m hearing their vision the same way they are. Those two pieces of information set the foundation for a smooth collaboration.

Q: What advice do you have for a customer looking to hire a provider like you?

A: The most important thing is finding someone you click with. A good producer or co-writer isn’t just skilled. They also understand your vision and make the process enjoyable. When you feel comfortable and supported, the music always comes out better.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: I’d take a guitar, two notebooks, a pencil, and a knife to keep my pencil sharp. With those tools, I could keep writing songs and documenting ideas until rescue came. To me, writing is the heart of everything, and I’d want to leave the island with a body of work ready to be recorded.

Q: What was your career path? How long have you been doing this?

A: I’ve been writing songs since I was 12, when my mom encouraged me to pursue music full-time if I wanted to. Together we wrote an album a year for 10 years, which gave me a foundation in both songwriting and discipline. At 22, I moved to Cape Town and started my production company, which opened up new opportunities to work with artists from all over the world. Since then, I’ve released two albums, signed a record and publishing deal, and built a network of collaborators I’m lucky to call friends across genres.

Q: How would you describe your style?

A: I’d describe my style as minimal, raw, and emotive. I don’t like to overproduce, because I believe the vocal and the story should always sit at the center of the song. My approach is to create music that feels simple yet powerful, with space for the listener to connect emotionally. It’s about finding the beauty in restraint.

Q: Which artist would you like to work with and why?

A: I would love the chance to work with The Lumineers. Their sound is timeless and has influenced so many artists across genres. I already work with several people in their circle, and I admire the way they combine storytelling with anthemic arrangements. Collaborating with them would feel like a natural extension of the work I’m already passionate about.

Q: Can you share one music production tip?

A: One of the most important lessons I’ve learned is that less is more. Early on, I thought filling a song with layers would make it sound fuller, but often it just created clutter. If a track feels off, it usually means something needs to be removed rather than added. Creating space allows the vocal and main instruments to shine, which almost always makes the song stronger.

Q: What type of music do you usually work on?

A: My sound is rooted in South Carolina, where I grew up surrounded by beach, folk and southern rock influences. Living in upstate New York now, I often find myself working on indie folk and indie rock projects. That blend of southern roots and modern indie energy has given me a unique style that clients are drawn to. I love how it allows me to bring both warmth and edge into the music I create.

Q: What's your strongest skill?

A: My strongest skill is blending creativity with strategy in a way that supports the client’s vision. I listen closely to their references and desires, then translate that into something fresh and unique without losing what makes it personal. People often describe me as collaborative, adaptable, and resilient, and I think those qualities are what allow me to connect deeply with clients while delivering strong results. At the end of the day, I see my job as helping artists express themselves in a way they didn’t know was possible.

Q: What do you bring to a song?

A: I bring structure and direction to creative projects while leaving plenty of space for artistry to shine. Many writers struggle with finishing their songs, and I take pride in helping carry ideas from rough sketches all the way to release-ready tracks. As a female producer, I also bring a perspective and sensitivity that feels different from many traditional studio environments. My aim is always to balance professionalism with a creative energy that keeps the process fun and inspiring.

Q: What's your typical work process?

A: Every project starts with a conversation about goals and deadlines so we know the finish line before we begin. From there, I work with the client’s ideas, sometimes a few words, sometimes nearly a finished concept, and help shape them into a song. If we’re in the same area, I like to collaborate in person, but I also handle remote projects fully from my studio. After writing, I move into production, layering in instruments and sounds until we have something that feels alive and complete.

Q: What other musicians or music production professionals inspire you?

A: I’ve drawn inspiration from many eras of music. Growing up, my parents introduced me to bands like Fleetwood Mac, The Rolling Stones, and Queen, which shaped my love for strong songwriting and timeless production. More recently, artists like Noah Kahan, Del Water Gap, and Lera Lynn have inspired me with their honest lyrics and inventive arrangements. I try to take pieces of both worlds, classic and modern, and bring that blend into my own work.

Q: Describe the most common type of work you do for your clients.

A: When working with clients, I’m usually co-writing, producing their tracks, or doing a mix of both. I’ve collaborated with a wide range of artists including new songwriters, poets, vocalists, and producers. My role is often to shape raw ideas into a fully developed song that feels authentic to them. I also enjoy being the one who brings structure and clarity to the process so the project always reaches a finished state we’re proud of.

Q: Tell us about your studio setup.

A: My studio has evolved as I’ve moved around, starting in Cape Town and now based in New York. I use Logic Pro with the Universal Audio Apollo Twin Interface, which is at the heart of my workflow. Around me, I keep instruments like a Taylor GS Mini guitar, Alvarez nylon guitar, Yamaha P-225B piano, a Lanikai 6-string ukulele, and more. Along with my Shure SM7B, Beyerdynamic headphones, and a growing collection of production tools, it’s a space that lets me capture ideas quickly and shape them into polished tracks.

Q: What are you working on at the moment?

A: Right now, I’m scoring an indie movie, creating the music for a fashion show, and working with two artists as a co-writer and producer. I love having a mix of projects happening at once because it keeps me creatively sharp. Switching between film scoring and artist work allows me to bring fresh ideas to each.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: My mixing engineer, Heinrich Smit. He is also just starting on SB but he’s been mixing for me for some time now and wow. What I give him sounds far better when he’s done with it. His style of mixing is vocals upfront, percussion next, and some simple yet exciting mids instruments to compliment vocals and the message of the song. Work with him when you’re ready to take your music seriously and give it your all. As far as clients, Rasyiqa. She found me on SB and I loved working with her. She shared her whole story with me and I was able to write something that expressed how she was feeling. I’d recommend her to any freelancer.

Q: Analog or digital and why?

A: I think analog has a richness that digital sometimes lacks, and if I had more access to analog gear I’d use it more often. That said, digital tools make it possible for me to produce quickly, collaborate remotely, and experiment in ways that would be harder with analog. I respect both worlds, but digital is where I currently live and work.

Q: What's your 'promise' to your clients?

A: My promise is to listen and collaborate with an open mind. I want the process to feel fun and engaging, not stressful or forced. At the end, I promise that we’ll create something we’re both proud of.

Q: What do you like most about your job?

A: I love the feeling of finishing a project and hearing the joy it brings to a client. Watching an idea grow into something tangible and polished never gets old. I also love experimenting in Logic and discovering new sounds that spark inspiration. The mix of structure and creativity keeps the work exciting.

Q: What questions do customers most commonly ask you? What's your answer?

A: Many artists ask me how I got a record deal or how I built my career. My answer is always that I never quit, I kept improving, and I learned to collaborate. Music almost always comes out stronger when it’s made by a team, and I’ve found interdependence to be the key to growth. I encourage clients to lean into collaboration instead of trying to do everything alone.