Vocalist, Songwriter, Producer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: A project I’m particularly proud of is my collaboration with Armin van Buuren and Vini Vici on the track “Sarabande.” In this project, I contributed as a vocalist, adding ethereal vocals that balanced the intensity of the beat, making the track suitable for festival main stages and providing an emotional experience for listeners.  This collaboration allowed me to blend classical influences with modern trance elements, showcasing the versatility of my voice and production skills.

Q: What are you working on at the moment?

A: I’m currently working on my own Hebrew-language single

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: SoundBetter is filled with talented professionals, but I prefer not to share my bread. Let’s bake a musical masterpiece together that’s uniquely ours!

Q: Analog or digital and why?

A: Analog vs. Digital: The Eternal Battle of the Beats Analog is like the warm hug of a vinyl record — rich, textured, and a little unpredictable, just like life. Digital, on the other hand, is the sleek precision of the future — clean, versatile, and capable of doing things analog could only dream of (like undoing that questionable note). I say, why choose? I’m all about blending the best of both worlds. Analog for the soul, digital for the polish. Together, they create music that’s both timeless and cutting-edge — like a duet between Mozart and Daft Punk.

Q: What's your 'promise' to your clients?

A: • Your music, your vibe: Got a vision? I’ll bring it to life like a musical genie (but without the three-wish limit). • Perfection is in the details: Every note, beat, and breath will be polished until it shines brighter than a disco ball. • Collaboration central: Think of me as your musical co-pilot. You steer the vision, and I’ll make sure we stick the landing. • Deadlines are sacred: I’ll deliver on time because even great music shouldn’t keep you waiting. • Emotionally charged tracks: I’ll pack each song with so much heart, listeners might need tissues. Let’s turn your ideas into a track so good, even your critics will hit replay!

Q: What do you like most about your job?

A: I love the creative process — from transforming an idea into a fully realized piece of music to perfecting every detail. Collaborating with clients and bringing their vision to life is incredibly fulfilling. Seeing how a song evolves and knowing it resonates with others is the most rewarding part of what I do.

Q: What questions do customers most commonly ask you? What's your answer?

A: 1. How much does it cost, and how long will it take? The cost depends on the scope and requirements of your project. I’m happy to discuss the details and provide a solution that fits your budget. The timeline varies based on the complexity, but I always strive to deliver quickly without compromising quality. 2. What is your working process? I start by discussing your vision and references. Together, we define the project’s goals, after which I create a draft for your review. Once approved, I make final adjustments to ensure the result is perfect. 3. What genres do you specialize in, and can I hear your previous work? I specialize in melodic techno, EDM, pop, and folk-electronic crossover. You can check out my portfolio or previous works on this platform or through links I’ll provide. 4. What file formats do you deliver? I deliver high-quality formats like WAV and MP3, or any format you prefer. I can also work with your provided references or materials to create a sound that aligns with your vision. 5. How does feedback and revisions work? The price typically includes several rounds of revisions. I’m always open to feedback and will work until you’re fully satisfied with the final result. 6. Can you help me create a unique sound? Absolutely! I approach every project with attention to detail and aim to bring your unique sound to life, based on your ideas and preferences. My goal is to make your track truly unforgettable.

Q: What's the biggest misconception about what you do?

A: One of the biggest misconceptions about what I do is that creating music, especially as a vocalist and producer, is a quick and easy process. Many people don’t realize the level of detail, emotion, and technical expertise involved in writing, recording, producing, and polishing a track. It’s not just about hitting record — it’s about crafting a story and a sound that resonates with people on a deeper level.

Q: What questions do you ask prospective clients?

A: 1. About the project and goals • What is the goal of your project? What message do you want to convey to your audience? • Who is your target audience? 2. Style and inspiration • What genres or artists inspire you? • Do you have any reference tracks that align with your vision? 3. Technical aspects • Do you need a full production process (from lyrics to final mastering) or just specific stages? • In what format would you like to receive the final project? 4. Expectations and deadlines • What level of detail and quality do you expect? • Do you have any deadlines to meet? 5. Communication and feedback • How often would you like updates on the progress? • Are you open to adjustments if they enhance the final result?

Q: What advice do you have for a customer looking to hire a provider like you?

A: Be clear about your vision and goals for the project. Share as much detail as possible, including references or inspirations, so I can fully understand your expectations. Collaboration works best when there’s open communication and mutual trust—I’m here to bring your ideas to life and ensure the final result exceeds your expectations.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: If I found myself on a deserted island, I’d take five essential pieces of gear: solar panels for electricity, my computer, an audio interface, headphones, and a microphone. With these, I could keep creating music no matter where I am!

Q: What was your career path? How long have you been doing this?

A: My career began in 2015 when I became a finalist on Israel’s X Factor. In 2018, I participated in Moldova’s national Eurovision selection, marking a significant milestone in my journey. Over the years, I’ve continuously developed my skills through extensive training, participating in numerous competitions, and working on diverse projects, including songwriting, cover productions, and original compositions. I’ve collaborated with DJs and artists worldwide as a vocalist, instrumentalist, and producer, bringing a unique blend of classical and modern influences to every project

Q: How would you describe your style?

A: My style blends operatic and folk-inspired vocals with modern electronic elements, creating a unique fusion of emotion, power, and innovation in genres like melodic techno and EDM.

Q: Which artist would you like to work with and why?

A: I aspire to collaborate with artists like Anyma, David Guetta, and Timmy Trumpet. Together, we could merge immersive melodic techno, groundbreaking EDM, and high-energy performances to create something truly unique and impactful. I aspire to collaborate with leading artists in the melodic techno genre, such as: • Tale of Us – The Italian duo known for their atmospheric and emotional sets. • ARTBAT – The Ukrainian duo creating deep and melodic tracks popular at global festivals. Collaborating with these artists would allow us to merge our unique styles and create something truly special in the world of melodic techno.

Q: Can you share one music production tip?

A: Create music with emotion and honesty — the listener will always feel the sincerity in every sound.

Q: What type of music do you usually work on?

A: I primarily work in genres that blend modern electronic sounds with traditional influences and powerful vocals. My focus includes: 1. Melodic Techno – I love creating deep, atmospheric tracks with rhythmic techno elements that perfectly complement my vocal style. 2. EDM – Energetic and dynamic tracks, including remixes and originals, that resonate with a broad audience. 3. World/Ethnic Fusion – Incorporating folk and ethnic elements into contemporary arrangements to craft unique and emotionally rich tracks. 4. Pop – Delivering memorable melodies and emotive vocal lines for mainstream tracks. 5. Crossover (Opera & Folk + Electronic) – This is where I truly shine, blending operatic and folk vocal elements with electronic production to bring depth and originality to every project. These genres allow me to express my creativity and connect with listeners on a deeper level.

Q: What's your strongest skill?

A: I’m known for my professionalism and ability to see every project through to completion. For me, each project is not just work but an opportunity to create something meaningful and unique. I pay attention to every detail — whether it’s vocal recording, production, or arrangement — and I won’t rest until the result meets the highest standards of quality. My goal is not only to complete the task but to exceed my client’s expectations. I’m always open to feedback, and it’s important to me that the final product reflects the client’s vision and ideas. This approach allows me to finish projects efficiently while maintaining creative inspiration and a professional attitude.

Q: What do you bring to a song?

A: I bring a unique combination of emotional depth, professionalism, and a personalized approach to every song. My vocals convey a wide range of emotions — from power to subtlety — leaving a lasting impression. With my experience in writing lyrics, melodies, and producing, I see a song as a complete work of art. My style blends classical operatic and folk influences with modern genres like melodic techno and EDM, adding originality to each track. Every song I contribute to becomes an emotional story that resonates with listeners.

Q: What's your typical work process?

A: My workflow starts with deeply immersing myself in the client’s project. I carefully review the provided references, ideas, and requirements to fully understand their musical vision. 1. Creating the concept: Together with the client, we define the direction of the project — whether it’s vocals, lyrics, melody, or full production. 2. Writing and recording: If it’s a vocal project, I write the lyrics and melody, then record professional vocals in my studio. I often provide multiple takes or versions so the client can choose what suits their vision best. 3. Arranging and production: Using Ableton Live, I craft the arrangement, adding layers of instruments, harmonies, and rhythmic elements to highlight the uniqueness of the track. 4. Mixing and fine-tuning: After recording and arranging, I move on to mixing to ensure every element of the track blends harmoniously. I use professional plugins for sound processing and to add the final touches. 5. Feedback and revisions: I share a draft version with the client for feedback. It’s important to me that the final result meets their expectations, so I refine the details until the project is perfect. This process allows me to deliver high-quality tracks that align with my clients’ needs and creative vision.

Q: Tell us about your studio setup.

A: My studio is a cozy and professionally equipped space in Almagor, where I create music, record vocals, and work on projects for my clients. It’s a place where modern technology meets a warm and inspiring atmosphere, ensuring every artist feels comfortable and motivated. The studio is equipped with everything needed for recording, mixing, and production. I work in Ableton Live, a powerful DAW that allows me to create dynamic arrangements, remixes, and professional-quality sound. My setup includes professional microphones, high-end audio interfaces, and premium software to ensure top-notch recording and production. This space is perfect for working on melodies, arrangements, and recording vocals in any genre — from opera to electronic music. In my studio, I create not only my own songs and covers but also vocal tracks, arrangements, and remixes for artists worldwide. It’s a place where unique musical ideas are born, and every detail of the sound matters.

Q: What other musicians or music production professionals inspire you?

A: 1. Armin van Buuren – A legendary producer and DJ, a master of trance music, with whom I’ve had the honor of collaborating. His attention to detail and ability to combine melody with energy are truly inspiring. 2. Vini Vici – Masters of psychedelic trance, creating incredible soundscapes that inspire experimentation with electronic sounds. 3. Hans Zimmer – A composer whose complex and emotional arrangements inspire the creation of deep, atmospheric compositions. 4. Zafrir – A talented producer known for his unique blend of ethnic influences and modern electronic sounds, with whom I’ve also collaborated. 5. Nora En Pure – Her melodic and emotional production style serves as a source of inspiration for remixes and tracks in the melodic techno genre. 6. Billx – A hard techno producer with whom I’ve worked, inspiring with his energy and rhythmic solutions. These artists showcase unique approaches to creating music, aligning closely with my vision and style.

Q: Describe the most common type of work you do for your clients.

A: The most common type of work I do for my clients is creating unique vocal performances and musical solutions that perfectly fit a variety of projects — from recording tracks and composing melodies to producing finished songs. I often work on songs in genres such as EDM, melodic techno, pop, and acoustic, helping clients bring their ideas to life through powerful vocals and emotional arrangements. I also specialize in delivering full vocal production: writing lyrics, creating melodies, and recording professional vocals that can easily be integrated into any project. My clients value my unique style and ability to bring their tracks to life, making them competitive and memorable.