A Music Graduate from Trinity London. Audio Graduate from AIA. Owner of Studio Jiffy.
Interview with Vasishraj
Tell us about a project you worked on you are especially proud of and why. What was your role?
My first ever album. Lub Dub India. Because till then even I had no idea how my music would sound like. But it did go on to impress my idols all the way. And another big reason was the reason it was composed. It was an ode to my nation. Proud moment indeed.
What are you working on at the moment?
I'm jobless. I've chosen to be. As I'm waiting for the client who gave a break such as Roja to ARR & Minnale to HJ.
Is there anyone on SoundBetter you know and would recommend to your clients?
When I'm in. I'm the best. So not really.
Analog or digital and why?
Digital. Still not grown enough financially to own Analog stuff.
What's your 'promise' to your clients?
Quality as that of my idols.
What do you like most about your job?
You're the boss. The world of possibilities at your hands.
What questions do customers most commonly ask you? What's your answer?
Deadlines. My answer is always clear. I'm here for quality not quantity. So how long ever it takes, until it satisfies me, I'm not giving the output.
What's the biggest misconception about what you do?
Do music with absolutely no expenditure from my pocket. Whom do you think is gonna pay the studio rent, musicians & the engineers.
What questions do you ask prospective clients?
How well you've planned to market it.
What advice do you have for a customer looking to hire a provider like you?
Once you've conveyed your need, give the freedom of creativity to the music producer. Trust the composers taste.
If you were on a desert island and could take just 5 pieces of gear, what would they be?
Macbook Pro with Logic Installed with all my favourite plugins. A Seaboard Rise. A Condenser Mic. An interface & Data Card for Internet Access!
What was your career path? How long have you been doing this?
Career path has been constantly getting better. From my Guitar Class till my Music Label launch of my Album recently.
How would you describe your style?
Which artist would you like to work with and why?
Of course A.R.Rahman & Harris Jayaraj. They encourage you to bring in your inputs.
Can you share one music production tip?
Work in nights. That's the best time to kindle your creative process.
What type of music do you usually work on?
Western & Indian Classical. I fuse multiple genres.
What's your strongest skill?
Versatility. From Electrostep to Kuthu. I've done it all.
What do you bring to a song?
Soul. Apart everything.
What's your typical work process?
Work process begins with an inspiring concept or story. I do not work on projects that do not excite me.
Tell us about your studio setup.
Sophisticated studio, working under industry standard gadgets & softwares.
What other musicians or music production professionals inspire you?
Harris Jayaraj & A.R.Rahman.
Describe the most common type of work you do for your clients.
Music for Independent albums, Short films, Feature films & Ad Jingles.