"I can recreate the sound that's in your mind, let's talk and let me surprise you". Expert producing: - Reggaeton - Afrobeat - Salsa music - Pop - Jingles for radio, TV, Podcasts, YouTube Channels - Music for movies and TV
I have a Master in Music Business and Production from Berklee College of Music, and a degree in music composition from the Universidad Javeriana.
I have been 6 years developing high quality content for artists, Podcasts, YouTube brands, comercial brands like: Pepsi, Nokia, Abbott etc.
I'm an expert producing: Reggaetón, Afrobeat, Salsa music, Pop, Jingles for radio, TV, Podcasts, YouTube Channels, and Music for movies and TV.
It would be a pleasure to know about your project and do my best!
- Music Composition / Arrangements
- Films and Games Scoring
- Music production for artists
- Jingles composition / production
I'd love to hear about your project. Click the 'Contact' button above to get in touch.
2 ReviewsEndorse Juan Felipe Valderrama
I was looking for a mixdown of my song and ended up doing my project with Juan. He turned out to be an extraordinarily talented audio engineer who not only did the mixing but also worked on the beat and made it sooooo much better.
The quality of the sound is brilliant.
I loved working with Juan and I can reccomend him to everyone.
Will work with him on my next latin song !
Juan is a very versatile producer, he can make awesome beats, acoustic ballads and Latin music.
Working with him is a real creative pleasure, always aiming for quality, attached to deadlines and searching brand new sounds.
So, I can highly recommend working with him.
Interview with Juan Felipe Valderrama
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: When I was beginning an artist came and asked me to help him because wanted to produce one professional song, he didn't has the budget but I trusted in him. We released the song and that song opened all the doors, with that song he was signed by OneRPM label and now he has a contract, investments in promotion, and his career is growing and growing. Here is the song if you want to check it: https://www.youtube.com/watch?v=3c8AwDGGT6Y
Q: What are you working on at the moment?
A: I'm working in a project for a client in the USA, we've been all this year producing the songs that will be released on 2021, it will be a brand that will have awesome videos on Youtube etc (I can't talk too much about it). I'm producing 5 artists in Colombia and preparing all the distribution with "Belive", one single of Papa Invader (one of the legend of the soca and calypso) recording between Colombia and NY. I'm mixing an Album of an artist in Sweden. Working for a company called eMastered.com
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Yes, Carlos Freitas from Classic Master. David Bundi.
Q: Analog or digital and why?
A: Both, Analog is awesome in some hardware like preamps, compressors etc, but at the end of the day everything is digital right now. You'll have to do always the analog to digital conversion to enter to your DAW, or you can record analog (if you have the recorder), but when distributing you'll have to convert the recordings to digital.
Q: What's your 'promise' to your clients?
A: Quality, they'll feel every single dollar they invested worth the pain.
Q: What do you like most about your job?
A: For me isn't a job, the best part is that I get paid.
Q: What questions do customers most commonly ask you? What's your answer?
A: Can you make sound it like this reference? - Yes, Iv'e been preparing myself during years so don't worry, just give me the chance to do it and you'll be satisfied.
Q: What's the biggest misconception about what you do?
A: Sometimes I'm so flexible with the clients because I just want to do the best and if the have corrections I usually do them without problems. Some clients are nice and when I work more hours they give me extra money without asking, but some clients don't think about it and at the end of the day isn't profitable for me.
Q: What questions do you ask prospective clients?
A: For their vision on the project, what do they expect, if they have a reference, deadlines, budget, vision and intention etc.
Q: What advice do you have for a customer looking to hire a provider like you?
A: To have fun and enjoy while working on the project, that's why all clients always want more. I take this so serious and all projects are special, if we don't enjoy what we do, we will never do something great.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: A knife, a long rope, a hat, a canteen, a picture of my wife and daughter. With that I would create a bote, would try to survive until the scape, and the picture is to get all the possible forces and fight until the end.
Q: What was your career path? How long have you been doing this?
A: Everything begun when I was 13 years old, by that time I had a Heavy Metal band and I played Iron Maiden, Hamerfall, Helloween etc. covers. Then I had the chance to play some Tropical Pop Music at the age of 16. After that I begun to study a degree in Comercial Music Composition at the Universidad Javeriana, I achieved my professional degree on 2015, then I started to work for a company called Kilombo Estudio De Contenidos and my position was Music Producer. I had the chance to do jingles for radio and TV (for brands like Pepsi, Verizon, Nokia and many more), music for TV programs, and parallel I started to work producing artist. That year I had the chance to study a Master in Music Business and Production at Berkeley College of Music and I finished my studies on 2017. I've bee self-employed since 2019 and I'm working nowadays producing international artists and working for international brands.
Q: How would you describe your style?
A: Fresh, open, risky.
Q: Which artist would you like to work with and why?
A: Sergio George, this man is for me the top of the latin producers. He has developed the creeps of many latin top artist since the 80's and still working hard!
Q: Can you share one music production tip?
A: Yes, learn as much as you can, but remember the only golden rule: Use your ears because if it sounds good, it is good!
Q: What type of music do you usually work on?
A: Reggaetón, Salsa, Bachata, EDM.
Q: What's your strongest skill?
A: Understand the needs of the client and develop what they are looking for.
Q: What do you bring to a song?
A: First than all to ensure you are transmitting the right emotion, then quality and unique sound to every artist.
Q: What's your typical work process?
A: 1- Compose or arrange the song. 2- Pre produce the song. 3- Produce / record the song. 4- Edit The song. 5- Finish the production. 6- Mixing. 7- Mastering. 8- Deliver the song.
Q: Tell us about your studio setup.
A: Basics: I have acoustic treatment, UAD interface, KRK monitors, Focal Monitors, UAD satellite. Mics: Audix D6 Shure SM57 Shure Beta 52 Sennheiser MD421 Blue Spark 12 Gauge Mics Akg 414 XLii Cascade Fathead Neumann KM184 Neumann u87 Ai Electrovoice RE20 Akg D112 Royer 121 Pre amps: Focusrite Octopre Mkii Dynamic Art Pro Channel II Presonus Studio Chanel Crest Pro One Api Channel Strip Universal Audio 6176 Millennia Stt-1 Universal Audio 4-710d Focusrite Isa 430 Avalon 737sp Manley Core Rupert Neve Portico II Chandler Limited Germanium Allen&Heath Zed 436
Q: What other musicians or music production professionals inspire you?
A: Quincy Jones, Sergio George, John Williams, Hans Zimmer, and much more.
Q: Describe the most common type of work you do for your clients.
A: I take rough music ideas and turn them into original and high quality songs ready to be distributed in all digital platforms, TV, movies, and radio.