Architech on SoundBetter

I'm an experienced music producer and artist developer based in LA. I've been classically trained since the age of six and went to music school for four years learning production, composition, and session playing. Not only do I do music, I can also help with artist branding, content strategy, and more.

Music Production, Arranging, Composition, Editing, Vocal Production, Guitar, Piano, Bass, Violin, Artist Development, Brand Strategy, Content Creation, Live Sound

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Interview with Architech

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I was very proud when I first finished up my first 13 song album. I was able to take an artist's crazy vision and effectively develop a sound that can compete in their market as well as dip into others. I didn't even cave with the amount of pressure I was under to get it done ASAP with all the revisions and edits.
Q: What are you working on at the moment?
A: Working with @benzotheking for his first project.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Not as of now.
Q: Analog or digital and why?
A: It depends. If you have a full studio and can afford analog go for it. A lot of new producers can't afford it and digital is so cost effective and easy to work with.
Q: What's your 'promise' to your clients?
A: A product that can compete and stand out.
Q: What do you like most about your job?
A: That spark of creativity you get out of nowhere.
Q: What questions do customers most commonly ask you? What's your answer?
A: Q: Why is working with you so effortless? A: I go out of my way to understand you.
Q: What's the biggest misconception about what you do?
A: Make tracks and beats aimlessly. I'm an artist developer not a track guy ;)
Q: What questions do you ask prospective clients?
A: Who are you? What have you been through? What are you capable of? What is your mission?
Q: What advice do you have for a customer looking to hire a provider like you?
A: There's a whole lot of producers out here. Some are amazing, some are ok. Find the one that can take you to the next level.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Laptop, Interface, Monitors, Guitar, Microphone.
Q: What was your career path? How long have you been doing this?
A: I want to use my music to inspire and influence people to make better creative decisions. I've been in music for 18 years.
Q: How would you describe your style?
A: Forward Thinking.
Q: Which artist would you like to work with and why?
A: Beyonce. Looking back at her albums she's gotten away with many musical feats for a mainstream artist.
Q: Can you share one music production tip?
A: Don't be basic.
Q: What type of music do you usually work on?
A: Pop.
Q: What's your strongest skill?
A: Analysis.
Q: What do you bring to a song?
A: I make intelligent decisions based on education, reference similar songs/brands that did well historically, and use market analysis to help me figure out how to compete in the current space.
Q: What's your typical work process?
A: Start by laying out the goals and then the steps to get there. I'll sit and get to know the artist to figure out how to take their personality and get that across in the sonic realm.
Q: Tell us about your studio setup.
A: Minimalistic and in the box for. I've been trained in "Human over Hardware" but when I need more equipment, I have several friends with thousands of dollars worth of outboard gear.
Q: What other musicians or music production professionals inspire you?
A: Max Martin, John Williams, Timbaland, Avenged Sevenfold.
Q: Describe the most common type of work you do for your clients.
A: Finding an artist and helping develop a unique sound around their brand.