Richard Cherenkov as a music producer and composer has made UK Top 40, UK Download Top 40, Billboard Charts, whereas the samples and loops he designed appeared in world’s top-selling albums including Timbaland’s Shock Value, Bruno Mars' 24K Magic, The E.N.D. by the Black Eyed Peas, Rihanna’s Loud, SIA, Diplo to name a few.
Music producer Richard Cherenkov (ThaLoops.com) is Jazeps Vitols Latvian Academy of Music Master's degree graduate in ethnomusicology. Although his first musical instrument is the cello, Richard has been working in the field of electronic music and samples' production since 2004.
His client list includes various leading companies - Arturia.com, Modernbeats.com, SampleLogic.com, StudioLinked.com and professionals - Mick Shultz (producer for Jeremih, Rihanna), Fred Rister (producer for David Guetta), Jimmy Joker (producer for RedOne, Usher), Dj-LethaL (House of Pain).
He also has composed music for several international film projects
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6 Reviews - 2 Repeat ClientsEndorse Richard Cherenkov / ThaLoops
- check_circleVerified (Client)
It was really smooth working with him
Amazing! Incredible song and can’t wait to work with him in the future. He listens and knows how to turn ideas into art.
Amazing experience! Very creative )
This is the third time I collaborated with Richard and again, I am very happy with the result! He definitely has cool and original sounds and is extremely patient and professional!!!
Richard is a very talented musician and a nice person to work with. His drops have a great energy and are full of very original sounds! :)
Richard is one of the most talentued sound designer and musician in the world, nothing else. Work with him is a real pleasure : he is a very kind man and a serious professionnal : just go and work with him !
Interview with Richard Cherenkov / ThaLoops
Q: Which artist would you like to work with and why?
A: Josh Pan.
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I made a voice sample pack six years ago with an idea to bring a fresh voice sound to the market of sound libraries. These were traditional Russian throat singing samples, which sound very specific thus very hard to adapt to urban music productions. Today, they have become an absolute hit. I am excited and thrilled to hear them appear in the official Apple HomePod commercial - and a part of the Phantogram's Billboard Top 9 "Three" song.
Q: What was your career path? How long have you been doing this?
A: Since 2004, I was a part of the production team at Modernbeats Inc. Learned from the industry professionals and made a dozen of products. Today, I own ThaLoops.com supplying aspiring young producers and industry professionals with sound libraries for urban contemporary music production. It's been over 13 years!
Q: What's your typical work process?
A: I get involved and detail is key. A client receives a simple form to designate a genre, style, tempo, mood and other elements depending on a project. We would have a conversation and get into the core of a problem. Reference songs are very helpful to understand client's taste and vision. Afterwards, I build the first draft and proceed to update the drafts based on the client's feedback till full satisfaction.
Q: What other musicians or music production professionals inspire you?
A: I find the most inspiration from Timbaland, Danjahandz and The Neptunes, although the specter of musical genres does not end with these three names. Great music is what matters to me. I love Metallica, I think Josh Pan is a genius, Skrillex is, too.
Q: How would you describe your style?
A: I call it Timbo style, it's inspired by Timbaland, Danjahadz and The Neptunes production style. I blend raw acoustic elements with dirty electronic sounds into a groove.
Q: Can you share one music production tip?
A: Firstly, build a great sounding drum beat, only then add other melodic elements without interrupting the groove.
Q: What type of music do you usually work on?
A: Timbaland style beats.
Q: What's your strongest skill?
A: I think people especially like my drum programming skills.
Q: What do you bring to a song?
A: Distinctive rhythm and groove, whether it's a unique drumbeat or a chopped voice sample that makes people move.
Q: Tell us about your studio setup.
A: I produce in the box on my MacBook, with a pair of Mackie HR824. I record my sound material in world-class studios for me to have in my project studio.
Q: Describe the most common type of work you do for your clients.
A: I design sounds and produce full instrumental songs in urban contemporary music genres. Clients especially appreciate my expertise in drum programming and drum samples design.