All things vocals, Guitar/Bass

Q: What are you working on at the moment?

A: Apart from different vocal and guitar recordings, I'm producing an EP for a US artist, doing Master Classes in songwriting for Music Universities around Sweden, and I'm writing a lot of music for various artists around the world.

Q: Which artist would you like to work with and why?

A: Paul McCartney. Because he's literally God.

Q: Can you share one music production tip?

A: Don't see other producers and creatives as competition. If you're impressed by someone, try to work with them instead of pushing them away!

Q: What type of music do you usually work on?

A: Lately it's been a bit more EDM top lines, but it's also a lot of LoFi / Alternative soul and pop, as well as indie pop, and a tad K-pop once in a while...

Q: What's your strongest skill?

A: Strong melodies, adapting to the current situation, vibe & genre, and people have said they feel calm and relaxed around me :)

Q: What do you bring to a song?

A: Melodies, Hooks, and both musical knowledge and many years experience, both from the writing room and the stage.

Q: Tell us about your studio setup.

A: I'm working in Cubase, recording my vocals through my UAD Apollo, usually using the Shure SM7, because it's a classic, so versatile and it really fits my voice. There are a number of different mics in the studio I'm working from that I can use, depending on what the project is, everything from cheap good ones to high end stuff. The electric guitar is either recorded straight through the Apollo which gives the customer full control over a dry/raw audio signal, or I go through my Kemper Stage - or I mic up one of the many amps in the studio!

Q: Describe the most common type of work you do for your clients.

A: As a songwriter it's my melodies, hooks, and chord progressions people seek me up for. I'm still very particular about the lyrics too though! As a musician I'm mostly hired as a guitarist and backing singer, but I've done the one off gig as a bass player and a drummer too actually.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Most probably, let me know what you're after and I'll check!

Q: Analog or digital and why?

A: I love the warmth and responsiveness to all things analog, but I equally appreciate the flexibility you have in the digital world.

Q: What's your 'promise' to your clients?

A: I always work dedicated on every project I'm involved in, and if I feel I'm not going to be right fit for the project, I will let the client know that. In which case I might be able to find the right voice and take on the roll as vocal producer for that talent.

Q: What do you like most about your job?

A: The versatility, and just being able to work in the creative field.

Q: What questions do customers most commonly ask you? What's your answer?

A: So far, I can't really think of any FAQ's actually!

Q: What's the biggest misconception about what you do?

A: That being in music is not a real job. ...Has to be the right answer...

Q: What questions do you ask prospective clients?

A: If they have any specific references or inspiration for their BV's or guitars. Plus - I will never promise to deliver something I feel I'm not the right person for.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Ask for a (soundcloud) link to isolated BV stems, or individual channels, so that you can hear if the quality of both voice and the recording is in line with the price tag.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: At least three acoustic guitars, one grand piano and one Rhodes.

Q: What was your career path? How long have you been doing this?

A: I'm 40 years old, and I've been doing this since I was 7, professionally since I was 24. 4 Years on the Royal University of Music in Sweden. Been playing in bands since I was around 11. Been touring and playing with a huge amount of artists. Started writing music for other artists in 2009. Moved to London in 2013 to step my game up in the songwriting world, and was there for 4 years. Toured with Anastacia as her guitar player for 1,5 years, then moved to Los Angeles on a O1-artist visa and climbed the songwriter ladder for about 1,5 years before Covid hit. I am currently based in Malmö, Sweden - my home town.

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: Recording my own song in Abbey Road studio 2 with a string quartet and a full band, singing in the same mic as Yesterday was recorded on was a pretty big deal...

Q: What's your typical work process?

A: Really hard to answer, as every situation is unique!

Q: What other musicians or music production professionals inspire you?

A: Lennon/McCartney, Chris Martin, Bruno Mars, JT, Imogen Heap, Haley Reinhart, Pharrell, and my boy Printz Board all day every day.

Q: How would you describe your style?

A: Melodic, Hooky, Tasteful but not afraid to go outside the box.