Musician, music producer, mixing and mastering engineer, with current focus on the mixing process. "In Brazil, mixing an albun or an unique song cannot be taken as an industrial process. There's the need for a "handmade", customized process in order to reveal all the energy and potential in the song."
Born in 1985 in São Paulo, Brazil, Paulo Gianini started taking piano lessons in the early 90'. In 2005 started developing his skills in the music production business. Studied Music Production at the OMiD International Audio Academy where he would be hired as Music Production Teacher. He's a music producer, mixing and mastering engineer.
Although he has never quit playing keyboards or piano in live performances, time has made music production a more important field of work and research.
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Interview with Paulo Gianini
Q: Describe the most common type of work you do for your clients.
A: Lately I've been working as a producer, mix and mastering engineer more than anything else. Since I left my last band, working in the studio has been taking most of my time.
Q: Tell us about your studio setup.
A: I'm working with a hybrid set-up. Audio is coming from pro tools into an Allen & Heath analog console, than back to pro tools 11 with a lot of Universal Audio UAD-2, Slate Digital, Izotope and Soundtoys plug-ins. In other words, mixing here has been a lot of great sounding joy!
Q: What's your typical work process?
A: I use a lot of time analyzing the song and preparing the work-flow. Mixing is about having everything right so you can get creative without needing to stop for signal-flow changes. With everything in place, I star my own Layering technique, which goes Corrective Treatment > Creative Treatment > Additional and Final Treatment.
Q: What do you bring to a song?
A: The main thing I keep in mind in order to do my job done well is this: Songs are about emotions and stories. So that's precisely what I do: make sure those two elements are clear to the audience, because that is what turns a song into a hit.
Q: What's your strongest skill?
A: Emotional Analisys. It doesn't matter how great anybody is with compressor. If you're unable to read the emotions in the song, you can't work with it.
Q: What type of music do you usually work on?
A: Rock, Pop and modern MPB are the most common styles in my portfolio.
Q: Can you share one music production tip?
A: Do not make music based on demand. Make music based on your life, what you really have to say to people. That's gonna take you far.
Q: What questions do you ask prospective clients?
A: What's you goal and what record works as reference to your own work.
Q: What do you like most about your job?
A: Working with several different artists allows me to learn something new everyday.
Q: What's your 'promise' to your clients?
A: To treat you work as if it is my own.
Q: Analog or digital and why?
A: Both. It's not about better or worse. Know your tools, analog or digital.
Q: What are you working on at the moment?
A: I'm producing the next single for my oldest client, Théo. He was my first client ever, and have never left my studio since than.