Amir Efrat on SoundBetter

I have been making music every day for the last 20 years. I have play piano/keyboard and produced for some of the biggest names in the industry. I can record piano or keys for your song or production or I can make a full production around a bare bones song Working with your vision and ideas, I'll bring that experience to your music and songs.

I can play piano or keyboard on your song or I can make a full production around a bare bones song you have or anything in between.
whilst communicating regularly, you will be part of the process from start to finish. I will ensure that your song comes to life with a tight production and mix, or a punchy remix.

Some of my credits include Air Supply, Sam Sparro,Dawn Robinson (En Vogue) M.C Rai, Alabina, NBC, Sony, Miramax etc.

I specialize in Pop, Rock EDM World Music (Middle Eastern, African etc.) but have also produced a lot of country, and folk.
I DO NOT specialize in Hip Hop or Trap and wouldn't be the right producer for you if that is the genre you are working on.

Tell me about your project and how I can help you.

Click the 'Contact' above to get in touch. Looking forward to hearing from you.

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Interview with Amir Efrat

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Air Supply. I have been playing piano for this band for 7 years (until not long ago). I have been a fan of this band my whole life and I am proud of the opportunity to be a part of their journey.
Q: What are you working on at the moment?
A: My own solo album.
Q: Analog or digital and why?
A: Digital because this is the way of the world.
Q: What's your 'promise' to your clients?
A: I will bring their ideas to life.
Q: What do you like most about your job?
A: I love waking up to another day of music. I am always thankful and excited for being able to do this for a living.
Q: What's the biggest misconception about what you do?
A: when it comes to touring with artists the biggest misconception is that people think that it is the easiest job in the world and that we are just working 2 hours a day. I always find it very funny.
Q: What questions do you ask prospective clients?
A: Where do they want to be in 5 years from now.
Q: What advice do you have for a customer looking to hire a provider like you?
A: be the artist that you deserve to be and let me help you get your vision to life.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Mac book pro, Keyboard, Audio interface, Studio monitors and my grand piano.
Q: What was your career path? How long have you been doing this?
A: I have been doing it for 20 years. I have started in Israel. I moved to the U.S in 1999, got my bachelor from Berklee College of Music and moved to Los Angles right when I graduate. I have been working as a Producer and session musician ever since. doing everything from T.V and films, major artists, commercials etc.
Q: How would you describe your style?
A: Passionate, Modern, Classy,Tasteful,
Q: Which artist would you like to work with and why?
A: Snarky Puppy! they are the most inspiring group of musicians around.
Q: Can you share one music production tip?
A: Don't try to reinvent the wheel.
Q: What type of music do you usually work on?
A: Pop EDM and World.
Q: What's your strongest skill?
A: Piano/keyboard playing and programming.
Q: What do you bring to a song?
A: Life, passion, vibe and years of experience.
Q: What's your typical work process?
A: Really depend on the client. If a client just want me to do my thing and send him the final track, I will be happy to do that, but I usually keep my clients involve in every part of the process (I actually encourage that).
Q: Tell us about your studio setup.
A: I have a commercial studio with a lot of midi keyboards, grand piano, and a live room.
Q: What other musicians or music production professionals inspire you?
A: There are so many of them from Bach, Brahms and Beethoven, through Genesis Peter Gabriel and Sting to Deadmeu5 and Zedd.
Q: Describe the most common type of work you do for your clients.
A: I produce tracks or full albums for artists and record keyboards for existing songs.