Pop Music Producer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: In 2021 I was contacted by someone at Help4Kids, a charity organisation in Australia. They asked me to create a song for them from start to finish. Eventually, when the song was delivered they were super happy with the results and even invited me to their gala dinner event.

Q: What are you working on at the moment?

A: Some dark pop cinematic projects for sync.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Chase. He is an amazing vocalist from the US.

Q: Analog or digital and why?

A: Both. I like the warm analog sound especially when applied to vocals, but at the same time I like the high fidelity digital offers.

Q: What's your 'promise' to your clients?

A: To underpromise and overdeliver.

Q: What do you like most about your job?

A: The diversity of the music I get to work on and the opportunities for learning new things all the time.

Q: What's the biggest misconception about what you do?

A: That great results in music happen quickly.

Q: What questions do you ask prospective clients?

A: What is their vision for the song? How do they want it to sound? What are they struggling with at the moment that I could help them with?

Q: What advice do you have for a customer looking to hire a provider like you?

A: Please make sure we are a music and personality match. Some of the best experiences I have had with previous clients is when I have created a bond with them and we have vibed off the music in a similar way.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: Guitar, laptop, solar battery, mic and headphones.

Q: What was your career path? How long have you been doing this?

A: I started off as a singer when I was 6. Later, at the age of 15, I was signed to a record label and around that time (16-17) I discovered my passion for producing. I have been doing it for nearly 10 years now.

Q: How would you describe your style?

A: Quirky, ethereal and full of spice.

Q: Which artist would you like to work with and why?

A: The Weeknd, I love his artist persona and the sound design behind his music. I am a huge fan of dark, gritty pop combined with cinematic elements as well as 80s nostalgia vibes.

Q: Can you share one music production tip?

A: Don't be afraid to experiment.

Q: What type of music do you usually work on?

A: Pop

Q: What's your strongest skill?

A: Listening. I actively listen to the people I work with and enhance their vision that way. Another one for me would be my huge passion for learning.

Q: What do you bring to a song?

A: Personality first and foremost. A song could be produced in a very technical and polished way but if it does not make you feel anything then it does not hit the mark for me. What I always try to add to a song is that element that separates it from other tunes and plants it in people's minds.

Q: What's your typical work process?

A: I normally get a brief from a client about the track they need produced. Most of the time I get sent a reference track(s) that I get inspiration from or a vocal memo with the demo topline which I use as my foundation. I then go and start shaping the skeleton of the song, starting with the drums most of the time as I am very rhythm-driven when it comes to producing and I shape my melodic instruments and fx around them.

Q: Tell us about your studio setup.

A: I work in Logic Pro X. My faithful production partner is my NI Komplete keyboard as well as Focusrite Scarlett, sE Electronics x1.

Q: What other musicians or music production professionals inspire you?

A: Max Martin would be the biggest one ever for me. He is such a genius and I have learned so much from him. Other ones for me would be Timbaland, Jaycen Joshua and Louis Bell.

Q: Describe the most common type of work you do for your clients.

A: My work includes a combination of producing, writing, and vocal recordings. I take pride in the versatility I can offer to my clients.