Claudio Girardi on SoundBetter

Claudio Girardi has been in the music industry for more than 20 years.He has accumulated multicultural and multi professional experience in advertising, cinema and music production. Girardi has already resided and worked in Brazil, England, Angola and the United States, serving the market with soundtracks, jingles, songs, sound production, mixes...

Claudio has received numerous awards in Brazil and abroad in countless works for advertising and cinema. You surely have already heard one of his creations in Brazil or abroad, because some of Claudio's clients include major advertising agencies such as: Maccann Erickson, Almap BBDO, WBrazil, Leo Burnett, Salles, FNazca. He has also worked for clients like Coca Cola, Pepsi, Honda, General Motors, Volvo, Gatorade, Nike, Nissan, Dodge, Sadia, Philips, Samsung, EA Games, O Estado de São Paulo, Johnson & Johnson, Volkswagen, Fiat, among many others.

Claudio has produced the first multi-format Brazilian Rhythm Sampler CD, for Zero-G British recording company. The CD titled Pure Brazilian Beats had world distribution. In Angola, Girardi has produced more than 40 artists from that country in partnership with musicians from Brazil, Cuba, Portugal, France, Guiné Bissau, South Africa and United States.

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Interview with Claudio Girardi

  1. Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

  2. A: I had a lot work I'm proud about, advertising, music, animation, film....

  3. Q: What are you working on at the moment?

  4. A: Zooparky animation music project: www.youtube.com/zooparky My own personal music project

  5. Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

  6. A: 01 Swiss Army Knife, 01 SM 57 mic, 01 Good mic cable, 01 Headphones and 01 Laptop.

  7. Q: Can you share one music production tip?

  8. A: I can give two: Music is born good, does not get good enough with the production .... The most important part of the studio recording is the cables! If you have a bad cable in your studio you will record a good music with the mostly bad sound!

  9. Q: Is there anyone on SoundBetter you know and would recommend to your clients?

  10. A: Gian Berselli highly recommended.

  11. Q: Analog or digital and why?

  12. A: Both, you have good options on the both worlds, you need to know choose the best option for the work you're involved.

  13. Q: What's your 'promise' to your clients?

  14. A: I will give to then my best 200% on the project.

  15. Q: What do you like most about your job?

  16. A: I do not work, music is my way of life, this is the best part of my work, I never wake up and think: Oh God I need to go to the work!

  17. Q: What questions do customers most commonly ask you? What's your answer?

  18. A: About copyrights, they would like to know how they can make money with their art. On the most of the time I have good advice to share with they.

  19. Q: What's the biggest misconception about what you do?

  20. A: Some times some clients hire me to be film director.

  21. Q: What questions do you ask prospective clients?

  22. A: What do you need and expect from this work?

  23. Q: What advice do you have for a customer looking to hire a provider like you?

  24. A: If you're looking for an experienced professional, I'm here

  25. Q: What was your career path? How long have you been doing this?

  26. A: more than 20 years

  27. Q: How would you describe your style?

  28. A: Eclectic

  29. Q: What type of music do you usually work on?

  30. A: Film, commercial and children music.

  31. Q: What's your strongest skill?

  32. A: Multicultural experience I can adapt myself on the most of the time into different cultures and music styles I can bring some special flavor to your project.

  33. Q: What do you bring to a song?

  34. A: I have a multicultural skill, ways I can contribute with some extra cultural flavor on the song and with some marketing approach

  35. Q: What's your typical work process?

  36. A: I receive a briefing and start make a research about musical and commercial stuff about the briefing, after that I discus with the client about the musical possibilities we can developing.

  37. Q: Tell us about your studio setup.

  38. A: Pro Tools HD system, Logic Pro X, Waves Plugins, MacPro, MacBook Pro, Universal Audio Apollo, Rolland JP 8000, Novation Peak, Audio Studio Monitors KRK VXT series and Yamaha HS series, just some equipments I have pre amps, guitars, pedals......

  39. Q: What other musicians or music production professionals inspire you?

  40. A: David Bowie, Trent Reznor, Queen, Devo, Marylin Manson, Mozart, BT, Armin van Burren, U2, David Lee Roth, David Byrne, Brian Eno, Jean Michael Jarre, Kitaro, Metalica...

  41. Q: Describe the most common type of work you do for your clients.

  42. A: Compose original music for film score, children music, electronic music and world music

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