Rodney Alejandro on SoundBetter

20+years of creating and producing music projects for indies and major artists in the English and Latin music markets. 4 Grammy-nominated and 2 Latin Grammy-nominated projects, 10+million sales(not streams) of songwriting catalog, dozens of multi-platinum awards, extensive touring experience creating music around the world. Let's collaborate!

Music Production: From conception to completion. Acoustic/Electronic/Live/ recording process to get the best sounding recording.

Vocal Production: My expertise is capturing great vocal performances, then comping the best of the best. Background vocal arrangement and stacking.

Contact me and let's make some great music.

Click the 'Contact' above to get in touch. Looking forward to hearing from you.

Credits

Reviews

Endorse Rodney Alejandro

Interview with Rodney Alejandro

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Two Daughters. My role is Dad!!
Q: What are you working on at the moment?
A: This SoundBetter profile.
Q: Analog or digital and why?
A: Both. Music production requires being open to all possibilities.
Q: What's your 'promise' to your clients?
A: No matter the project size, budget, level, you get the very best of me I can give.
Q: What do you like most about your job?
A: This is a job?
Q: What questions do customers most commonly ask you? What's your answer?
A: Do I work for free? My answer is yes, but not for you!
Q: What's the biggest misconception about what you do?
A: I can make a bad performance great!
Q: What questions do you ask prospective clients?
A: You have 3 choices for your project... Pick the 2 you want, and the 3rd will not happen. 1. Great 2. Fast 3. Cheap Pick the 2 you want, and the 3rd will not be.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: fishing rod, magnifying glass, GPS, sailboat, solar panels.
Q: What was your career path? How long have you been doing this?
A: Started a band, wrote some songs, got a major label deal, took the money went to college, paid lots of dues then started writing and producing for artists, being a music director for world tours, composing for TV shows, consulting indies on projects. Still going after 30+ years.
Q: How would you describe your style?
A: Well, I grew up in Texas where the American crossroads of music intersect. I am used to working with one genre or working with hybrids genres. I've lived in Europe, Mexico, and toured the world making music for most of my career. My style is focusing on making a great production.
Q: Which artist would you like to work with and why?
A: All of the great ones! I'm an equal opportunity producer.
Q: What type of music do you usually work on?
A: Pop, Latin Pop, Pop/Rock, Singer-songwriter, EDM, Instrumental Acoustic and Electronic.
Q: What other musicians or music production professionals inspire you?
A: Any creative who has persevered through the crazy music industy.
Q: Can you share one music production tip?
A: Good is the enemy of great!
Q: What's your strongest skill?
A: Being me!
Q: What's your typical work process?
A: I start at the end then work backward.
Q: Tell us about your studio setup.
A: I try to keep it simple and not allow gear to get in the way or be a crutch to creativity. Music production is about people, not gear.
Q: What do you bring to a song?
A: Strong ability to focus on the desired outcome of the project.