Luis Moreno is a Professional Audio Engineer, a Front Of House Mixing Engineer and Professional Audio Consultant that helps musicians, producers, indie companies and marketing teams attract fans, create experiences, and help keep cost down.
Luis Moreno is a one of Los Angeles’s premiere audio engineers & top end mix engineers.
Having studied from highly acclaimed LA based recording school SAE, Luis is a master audio technician fully trained and familiarized on all systems: digital, analog, studio, live and anything in-between.
Luis has worked with artists & producers such as Ye Ali, Damion Lillard, The Game, Jazzy Pha, Victor Wooten, Adam Turchin, Maika Maile, Knotch, Jeremih, Ray J, Madden Sports ETC!
Recent updates in his work include writing the new Sound Reinforcement Curriculum for The Recording Connection along side Jamal A. while helping the school partner with new studios to help get students studying in real studios.
Operating under his own business title, MidSide Sound, he has become a powerful name in the industry that has grown to be a highly trusted source of quality work.
Luis has built his name and value on being both a gear guru and overall audio equipment expert having vast knowledge in acoustic instruments such as brass, woodwinds, strings, orchestral, percussion, live drums as well has worked & has experience in full orchestra settings, live jazz small group, hip hop vocals, voice over, rock bands, as well every & any situation you can ever imagine!
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Interview with MidSide Sound
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I just found out an Adam Turchin's Album "Manifest Destiny" was given an Honorable Mention in LA Weekly's Top 10 Albums of 2017 so far. That was a Huge eye opener for this project. We worked together for 9 months and he put things into motion even longer than that! First album he put out and gets signed to a Major Label and has all Grammy Award Winning Features on them. It felt great to be a part of a project that literally started from Adams Apartment 2 years ago and is now being named in Los Angeles most Famous News Paper!
Q: What are you working on at the moment?
A: Just finished Recording, Mixing and Mastering for Damion Lillard of the Portland Trail Blazers for the New NBA 2K Video Game. Just Started Mastering for the New Ye Ali Album Due July 7th, 2017
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Empirical Labs - Distressor EL8-XS Pair Focusrite - ISA 828 API - 2500 Dangerous Music - 2Bus Plus
Q: What was your career path? How long have you been doing this?
A: I've been doing this now maybe 7/8 years. The issue I hear all the time is "I can't afford to hit the studio for an entire day." and I hear this almost 2/3 times a week. I plan on creating a Semi Large Facility where I can house many local engineers and producers at a low cost daily rate. Not one with bare minimums but actually setup for Professional Work at an Indie Price!
Q: How would you describe your style?
A: Traditional with the benefits of Modern Recording.
Q: What's your strongest skill?
A: Drums! I love drums but understand where they land in music. I noticed coming from a long time of hearing band demos or project studios who charge less than minimum wage, they are either always too loud or too quiet, never really that clear or punch and tend to hear triggers picking up the engineers slack. I am the type of person who doesn't think "My God, These Drums Are Great! Bring Them Up!" or "Hmmm, We can fix it in post". No! If they are great why not use them to compliment the rest of the music to keep things moving forward? With allot of modern music Drums and Bass is very important and an engineer needs to be able to understand where they fit on a song to song basis. They don't always need to be loud!
Q: Tell us about your studio setup.
A: I have a great and constantly growing setup where each piece of gear was chosen by shooting them out against other similar pieces of gear to ensure I am left with the best I can put my hands on. To break it down from Mic to Daw, I use the following. Also a Worthy Note! I'm a HUGE advocate of the "Buy the Tools You Use" Moto. I avoid any and all illegal software as I stand by manufactures deserving their cut for building the tools I use to pay my bills with! Buy The Software You Use! Mics: Steven Slate VMS ML1, Shure 57s, Beta57, Beta52, Audix D6 (2), SubKick "SubKick"(2), Lewitt LCT 140(2) Interface: Universal Audio Apollo Quad with ALL UAD Plugins! Monitor Control/AD/DA: Dangerous Music D-Box Monitors: Focal CMS 65 Pair, CMS Sub DAW: Pro Tools 12, Logic X, Ableton, Maschine Plugins: Waves, ALL UAD, Slate, PolyVerse, Metric Halo, Kush, Many Many More and all 100% legal copies!
Q: What other musicians or music production professionals inspire you?
A: I'm inspired by many people but I like to look at bands and artist for my inspiration behind certain recordings. Each album and song is unique just like the people involved in each. For Pop Rock I love Paramore and their engineer David Bendeth. The drums are surreal and I share the passion he has for capturing these tones right away! For RnB it's always Anthony Hamilton! Theres an Artist I'd fly out of LA to engineer for. Amazing Vocal Texture with and Great Music Arrangement! If you haven't heard his music listen to Lucille. One of my favorite songs regardless of Genre.
Q: Describe the most common type of work you do for your clients.
A: I do allot of Editing, Secondly Recording and Mixing. Editing everything from Performance alignment meaning making sure everyone is on the one and vocals are in key and in sync. People call for my recording as I am obsessive about mic choices and placements and making sure everything sounds RIGHT the first time!
Q: Analog or digital and why?
A: Both. There is no reason to deny the benefits that both yield but if you understand your work flow and the reason you choose it versus thinking of it as eye candy than you are setting yourself up for the best sounding work.
Q: What's your 'promise' to your clients?
A: I will work hard for you! Angry, Sad or Mad. As long as you respect me and my time, I will ensure your taken care of.
Q: What do you like most about your job?
A: Music. Then again, Who doesn't!
Q: What questions do customers most commonly ask you? What's your answer?
A: How much will this cost me? - What is you Budget. Do you make beats? - Yes but I produce them uniquely for each client Do you take a part of publishing? - Depends on the Budget and Project
Q: What's the biggest misconception about what you do?
A: If you don't Practice, Change your strings, Rest your voice, Show up on time & Try your best your engineer and producer can only do so much. If your attitude and performance is doo doo then what we are working with is doo doo. Your music is a part of you. Be the best you that you can be.
Q: What questions do you ask prospective clients?
A: What is your Budget, Deadline, Inspiration and do you have anything as an example I can hear?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Always explain what you need and what you want. Any missing info only works against you. A good plan always leads to good results. A Great Plan yields Great Results!
Q: Which artist would you like to work with and why?
A: Anthony Hamilton Hand Down. That Voice and the Emotion behind his music is very inspiring!
Q: Can you share one music production tip?
A: Don't really on your DAW to Fix all your performance issues. Rehearse if you can, Choose the right instruments and get it right the first time!
Q: What type of music do you usually work on?
A: Hip Hop, Jazz, RnB, Rock, Top40
Q: What do you bring to a song?
A: I bring Life, Detail and a sense of natural experience! No one likes to listen to dry samples and sterile clean music. In the digital age we live in now all you can hear from many beginners in the field is a good clean mix. It's not enough though. You need to create and Experience and that is what I bring. An experience!
Q: What's your typical work process?
A: It's very dependant but don't differ too much between clients. I like to tailor each project to each clients needs. What I can say is the result is always the same. Amazing sound, Quality and Satisfaction!