Established as one of L.A.'s Minute Men Engineers, Luis built his career working directly on projects featuring names like Trey Songz, Keyshia Cole, Jazzy Pha, Jerimih, Lil Xan, Adam Turchin, Terrace Martin and Many More! Specializing in Live Music Recording and Mixing he's sure to bring life to your work whether its 8 channels of audio or 360!
Music has been one of Luis's great passions since childhood.
Over time he has been fortunate enough to work on the music baring the names and works big names such as Jazzy Pha, Jerimiah, Adam Turchin, Terrace Martin, Greg Hampton, Dame DOLLA, Eric Bellinger and many more. Luis is currently 1st Engineer for Dubb Records (Warner) handling all of the Recording, Mixing and Mastering involved in the artist work. He has previously mixed the music for Adam Turchin's album Manifest Destiny which featured songs containing over 300 channels of live recorded instruments and complex orchestrations. Luis has also worked with Music Producers and Executives to help in production and development of music for video games such as NBA 2k18 all while helping keep cost of production down. Luis currently also works with Marketing teams where he mixes and masters music for Radio & Film Promotion
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5 ReviewsEndorse Luis Moreno - MidSide Sound
Lu is as friendly as he is knowledgeable. I'll again be utilizing his studio, and more importantly his ear, sometime very soon.
Luis/MidSide Sound is my go to Audio Engineer, Producer, and everything in between. He has some of the best gear out and more importantly, he knows how to use it to get the sound you desire! Truly impressed with What we’ve worked on🙌🏽 5stars! Thanks for all your help!
Luis is a rare person who goes beyond the term “the real deal”. He is extremely knowledgeable of the tools and techniques of his craft, he is sensitive to every aspect of the situation at hand, and he delivers high quality without fail. He’s hungry and he will literally lose sleep to make sure that the work is done right every time. He does it all with a smile on his face and decency in his heart. If you need someone to record, produce, mix, master, provide live audio support for a gig or corprorate event, consult on and install an audio system, Luis is your guy. Don’t hesitate.
Luis is professional and highly knowledgable. He approaches every project with musicality in mind, whether he is producing or engineering. Whenever I work with Luis, he always makes sure to go the extra mile-despite budget- to make sure the project reaches its full potential. Luis also empowers his clients through education so that they can become self-reliant and knowledgeable. Always with a great attitude and willingness to work with good people, Luis is developing his name as a go to pro in the Los Angeles area and beyond.
Luis is a great engineer! Very honest and thoughtful gentlemen. If you're in Cali, MidSide Sound is the place for you. Highly Recommended!
Interview with Luis Moreno - MidSide Sound
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Anthony West, Owner of Dubb Records. Solid Man with Solid Connections. Executive Producer, Music Producer and Great Project Manager.
Q: Tell us about your studio setup.
A: My Studio Setup constantly upgrades. Currently I am running Pro Tools 12 as my preferred DAW though I do have access to Logic, Studio One 3 and Ableton 9. As far as the Core Gear goes I run 2x Apollo Racks for a total of 16 inputs and 20 outputs and 6 Cores of UAD processing of which I have all of the plugins in their suite. I monitor with my Antelope Satori and Listen Through my Focal CMS 2.1 system which consist of 2x CMS65 Near Fields and a CMS Sub (11" 300w). Great thing is I can run 4 independent Stereo Headphone Mixes. As far as External Gear Like Pres and Compressors go I have 2 Focusrite OctoPres, Focusrite ISA Two, 2 ART MPAs and 2 ART VLAs. The fun is in the music though so for Artist I work with I Provide the Ability to use any of my Musical Instruments and Amps. As it goes for drummers, Gretch Catlina Rock Kits, Always with Fresh Skins. Zildjan A Custom Symbals and Some Sabian AAX. Mapex Hardware. Guitarist get 4 different amps and 3 cabs to choose from. Orange OR15, Egnater Rebel 15, Panama Shaman 20 Custom, Fender Blues Jr iii. Cabs, Orange PPC112 Closed Back, Egnater Tweaker 112 Open Back, Egnater Rebel 112 Closed Back. Working on Getting an Ampeg B15 in here soon!
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I just found out an Adam Turchin's Album "Manifest Destiny" was given an Honorable Mention in LA Weekly's Top 10 Albums of 2017 and hit Top Charts in other countries! That was a Huge eye opener for this project. We worked together for 9 months and he put things into motion even longer than that! First album he put out and gets signed to a Major Label and has all Grammy Award Winning Features on them. It felt great to be a part of a project that literally started from Adams Apartment 2 years ago and is now being named in Los Angeles most Famous News Paper!
Q: What's your strongest skill?
A: Drums! I love drums but understand where they land in music. I noticed coming from a long time of hearing band demos or project studios who charge less than minimum wage, they are either always too loud or too quiet, never really that clear or lack in punch and tend to hear triggers picking up the engineers slack. I am the type of person who doesn't think "My God, These Drums Are Great! Bring Them Up!" or "Hmmm, We can fix it in post". No! If they are great why not use them to compliment the rest of the music to keep things moving forward? With allot of modern music Drums and Bass is very important and an engineer needs to be able to understand where they fit on a song to song basis. They don't always need to be loud! With that in mind Live drums are not going to be the only type of drum that works. Sometime you need to supplement electronic drums even in Rock! I love figuring out the right mesh of sounds and bringing that to light.
Q: What are you working on at the moment?
A: I'm Actually helping Keysha Cole get her studio up and running and setting up Mic Shoot Outs to find her perfect Signal Chain.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Empirical Labs - Distressor EL8-XS Focusrite - ISA 828 API - 2500 Dangerous Music - 2Bus Plus Universal Audio - Apollo 16
Q: What was your career path? How long have you been doing this?
A: I've been doing this now maybe 10 years. The issue I hear all the time is "I can't afford to hit the studio for an entire day." and I hear this almost 2/3 times a week. I plan on creating a Semi Large Facility where I can house many local engineers and producers at a low cost daily rate. Not one with bare minimums but actually setup for Professional Work at an Indie Price!
Q: How would you describe your style?
A: Traditional with the benefits of Modern Recording. Just because we can do unlimited takes doesn't mean we shouldn't go for the gold in our performance. Just because there is triggers doesn't mean you shouldn't choose the right drum skins from the start!
Q: What other musicians or music production professionals inspire you?
A: I'm inspired by many people but I like to look at bands and artist for my inspiration behind certain recordings. Each album and song is unique just like the people involved in each. For Pop Rock I love Paramore and their engineer David Bendeth. The drums are surreal and I share the passion he has for capturing these tones right away! For RnB it's always Anthony Hamilton! There is an Artist I'd fly out of LA to engineer for. Amazing Vocal Texture with and Great Music Arrangement! If you haven't heard his music listen to Lucille. One of my favorite songs regardless of Genre.
Q: Describe the most common type of work you do for your clients.
A: I'd have to say I mainly get clients who want me to Mix an existing project or Record everything from start to finish. I work with a lot of Labels in Los Angeles and Hollywood so you can imagine how many songs a month are being recorded and not all make it past the decision point of what is making it to the album. What helps get music placed is a Pristine Sounding Record. It could be good and sound ok like the old days but times have changed and because of that Mixing and Recording is my most common gig.
Q: Analog or digital and why?
A: Both. There is no reason to deny the benefits that both yield but if you understand your work flow and the reason you choose it versus thinking of it as eye candy than you are setting yourself up for the best sounding work.
Q: What's your 'promise' to your clients?
A: I will work hard for you! Angry, Sad or Mad. As long as you respect me and my time, I will ensure you're taken care of.
Q: What do you like most about your job?
A: Music. Then again, Who doesn't! Honestly speaking I am a nerd to my friends, just being around gear is my muse alone.
Q: What questions do customers most commonly ask you? What's your answer?
A: How much will this cost me? - What is your Budget? Do you make beats? - Yes but I produce them uniquely for each client. Do you take a part of publishing? - Depends on the Budget and Project.
Q: What's the biggest misconception about what you do?
A: If you don't Practice, Change your strings, Rest your voice, Show up on time & Try your best, your engineer and producer can only do so much. If your attitude and performance is doo doo then what we are working with is doo doo. Your music is a part of you. Be the best you that you can be.
Q: What questions do you ask prospective clients?
A: What is your Budget, Deadline, Inspiration and do you have anything as an example I can hear?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Always explain what you need and what you want. if your local come to the session if im mixing and give input. Any missing info only works against you. A good plan always leads to good results. A Great Plan yields Great Results!
Q: Which artist would you like to work with and why?
A: Anthony Hamilton Hand Down. That Voice and the Emotion behind his music is very inspiring! He's never let me down.
Q: Can you share one music production tip?
A: You should have your records sounding as close to done as possible with all faders lined up at unity when recording. Remember, Record it right the first time. You can polish a turd of coarse, the whole "fix it in the mix" concept, BUT it will still just be a polished turd...
Q: What type of music do you usually work on?
A: Hip Hop, Jazz, RnB, Rock, Top40
Q: What do you bring to a song?
A: I bring Life, Detail and a sense of natural experience! No one likes to listen to dry samples and sterile clean music. In the digital age we live in now all you can hear from many beginners in the field is a good clean mix. It's not enough though. You need to create and Experience, Depth, Texture and that is what I bring. An experience!
Q: What's your typical work process?
A: It's very dependant but don't differ too much between clients. I like to tailor each project to each clients needs. What I can say is the result is always the same. Amazing sound, Quality and Satisfaction! Some clients like all in one shot style recordings which is great and others like to do back tracks then overdub. The goal is the same either way and I have experience in many situations.