Music Producer, Pop & EDM

Q: What questions do customers most commonly ask you? What's your answer?

A: They usually ask me what my delivery time is. My standard answer is around 1 week from start to finish for a bigger project like a track production. But some clients will need a quicker turnaround time than that, while some artists will need a couple of weeks to finish their part & think everything through. So the exact time will vary depending on the project.

Q: What are you working on at the moment?

A: I'm working on multiple pop acts for labels, my own artist project and various songs for independent artists.

Q: Analog or digital and why?

A: I mainly work in the box (digital), but at the same time I love the sound of analog gear and a lot of my favorite plugins are analog emulations.

Q: What's your 'promise' to your clients?

A: That I will always do what I believe is best for the song, while ALWAYS listening and working around what the client actually wants and needs.

Q: What was your career path? How long have you been doing this?

A: I started as a drummer when I was around 10. Picked up guitar a few years later as well as some basic piano skills. Years after I was the lead singer, topliner and guitar player in a band. We decided to do an EP which I became the producer for. I instantly fell in love with the production side of music and got totally obsessed with it. I then decided that I somehow wanted to be a professional music producer and songwriter for other artists one day, and have since then, gotten signed by a publisher, had big releases with artists in countries like Korea, The Netherlands & USA. I've also produced a ton of songs for indie artists and clients online throughout the last year.

Q: What do you bring to a song?

A: My gutfeeling and ear for what I feel will work best for the song. But most importantly, always listening & keeping the artists vision as the #1 priority for the project.

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: KREAM - Decisions, I produced the vocals and co-wrote the song together with the vocalist and another songwriter. We all had a great feeling about it once we finished it. Then shortly after, it was picked up by and released by KREAM and has now streamed over 29M+ on Spotify and still counting.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Malin Johansson, she's an amazing topliner and vocalist. She always has a super professional approach towards her clients and songs.

Q: What's the biggest misconception about what you do?

A: That a producer would not be a musician.

Q: Which artist would you like to work with and why?

A: I would love to work with Julia Michaels, her vocals are amazing and she has such a great feeling for melodies and lyrics. A true genius.

Q: Can you share one music production tip?

A: To remember that the vocals are most often the most important element in a pop song, and deserves to be treated that way.

Q: What do you like most about your job?

A: Making music and sharing the joy of it with others.

Q: What questions do you ask prospective clients?

A: I always start by asking what their goal is for the project, what type of sound they're going for and when they need the project finished.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Be authentic to yourself and do music that you truly love, never try to be exactly like someone else. People will notice and appreciate your music for it.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: My Macbook Pro, Apogee Duet, my microphone, speakers, a midi keyboard, and just hope the island will provide me with the electricity.

Q: What's your typical work process?

A: The most common way for me of working, is that the artist either sends me a demo acapella of the song they want produced, or ask me to make a track for them to write over with some sort of artistic guidelines.

Q: What's your strongest skill?

A: Production and melodies.

Q: Tell us about your studio setup.

A: I have a acoustically treated room with a pair of Yamaha HS8 reference monitors, multiple headphones, an Apogee Duet 2 interface, a Stellar CM5 tube microphone in a treated vocal booth, as well as multiple guitars and a MIDI keyboard.

Q: What other musicians or music production professionals inspire you?

A: Benny Blanco, Max Martin, Jonas Blue & NOTD. They all got a great feeling for simplicity in terms of melodies & hooks, with a top quality production standard.

Q: Describe the most common type of work you do for your clients.

A: I mainly work with clients who are passionate about pop music in some kind of way, as that is what I specialize in and genuinely love myself.

Q: What type of music do you usually work on?

A: Different kinds of pop music, from epic ballads to EDM songs.

Q: How would you describe your style?

A: A blend of electronic and organic with a 2019 sound.