I make electronic-influenced pop music for purpose driven artists.
As your producer, I focus on delivering the electronic sound of now, combined with timeless hooks. If you're looking for someone who just "gets" what you need, and is always here for the communication and refinement, then let's chat and see if working together is a match.
#1 Billboard Dance Remix with DJ Aron for Lady Gaga's Shallow
Songs used by Verizon Wireless, UBER, Groupon, Tesla Motors, Comcast, thousands more
I'd love to hear about your project. Click the 'Contact' button above to get in touch.
1 ReviewsEndorse Avery Berman
Avery produced what is arguably my most top-tier level track to date, Black Shoes. Not only did he do an amazing job creating the music I had imagined, but he also helped my overall success on that single by being part of the promotion as well. I would, with a doubt, send every artists to work with him!
Interview with Avery Berman
Q: What do you like most about your job?
A: Every job levels me up in some way, and helps me discover more about my fascination and love for music, and the primal, emotional connection it creates.
Q: What questions do you ask prospective clients?
A: What is reference music you'd like us to be influenced by? Do you have the song ideas fleshed out, or would you like me to handle the whole process? In a perfect world, what results will you get from this music?
Q: What was your career path? How long have you been doing this?
A: I have been playing and producing music for 10+ years. I began playing acoustic guitar as a songwriter with my brother at 16. I then discovered Logic, and found my love for composition and production. I began a YouTube channel called The Ground Above, which helped me discover a fanbase, get radio play, and win awards for my work. I then began producing for other artists. Shortly after, my music began being licensed for use in TV shows. Today, I produce every day, either for clients or for licensing into TV / Film / Games / Commercials.
Q: How would you describe your style?
A: Personality filled, expressive, huge drive / groove, enjoyable journey.
Q: Can you share one music production tip?
A: If you need to retain the emotion and clarity of your sound, but want to also get creative with it, process it on a "parallel" (duplicate) track. This will give you creative freedom to go nuts, and then mix it in to the original to taste.
Q: What's your 'promise' to your clients?
A: You are not just a "job." You, your music, and your vision, are my priority. Making music is fun, but it is also one of the most important things we do while we are alive. I do not take your right to a proper result lightly.
Q: What's the biggest misconception about what you do?
A: Production skills are great, but the true ability is being able to create a conversation with your music.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Ask questions. This is music, so vibe is important. Having a conversation will help clear questions, and we will quickly realize if it is a natural fit.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Easy answer. MacBook, Logic X, Headphones, Midi Keyboard, and a simple Microphone.
Q: What type of music do you usually work on?
A: Electronic, Pop, EDM, Indie, Dance, Hip Hop, Cinematic... I have finished projects in many genres, which gives me an ability to bring knowledge from one genre into another, and blend them for new experiences... or I can follow the rules exactly, and create something that "sounds just like xxxx", but in it's own way.
Q: What's your strongest skill?
A: Turning ideas into an overall enjoyable, clear, and unique experience, often with commercial appeal.
Q: What do you bring to a song?
A: Patience, hundreds of tracks under my belt, and an uncanny ability to merge theory into emotion. When I work on a project, the way the sounds communicate together is very important to me. I am not happy until your track is having a pleasing, clear conversation with itself, and the listener.
Q: What's your typical work process?
A: We sit down in person or over video chat, get to know each other, talk about your vision, and what the best possible results could be. I then get to work, and show you drafts that we carve out further. Once we are happy with the overall ideas, I set to work on fleshing out components deeper, and update you on progress. If you are remote, I have a free application we use where you can sit in and we can work together, if you would like. I then send you close to finished versions, make any tweaks, and begin to refine and finalize. Shortly after this phase, we should have an awesome track that we are stoked about! This process is a bit different depending on the flow of each song, but this is generally how it will go, and it has worked well for many projects!
Q: What other musicians or music production professionals inspire you?
A: Daft Punk for their wonderful ability to turn very simple ideas into awesome tracks. Skrillex for his vision on fresh, attention grabbing sounds used in an accessible way. Deadmau5 for his refusal to be anyone but himself. Max Martin for creating a varied yet identifiable sound for pop productions.
Q: Describe the most common type of work you do for your clients.
A: Producing client ideas into finished tracks, completely ghost producing tracks for artists or DJs, and consulting clients to help them learn how to place their music into TV, films, commercials, games and apps.
Q: Tell us about your studio setup.
A: I have 2 studios - my home studio, and a larger studio complete with a live room, amazingly treated walls, and spots for others to relax. I do a lot of my creating from home studio, and go to my larger studio to meet with local clients.