MANI on SoundBetter

Swedish Spotify Top 40 producer/writer and mixing engineer.

Hi, My name is Emanuel or MANI, swedish producer/writer and mixing engineer, based in Gothenburg, Sweden.

I've recently been selected to be on the Spotify Top 40 list of the most promising producers and writers, chosen by the Denniz Pop Awards commitee (Max Martin, Tove Lo, Jorgen Elofsson etc.)

I've been in the industry for about 10 years, producing, writing, mixing all genres.
I like to work with all kinds on genres and make them fit within the pop-structure mixed with rythm, organic elements and interesting stereo placements.
Over all, I'm all about top 40 pop music.

Over the years I've worked with pretty much everything within sound an music; recording, beat making, arrangement, editing, voice over, mastering etc.
So don't hesitate letting me know what you need help with.

Let's get working!

Send me a note through the contact button above.

2 Reviews

Endorse MANI

by Matilda Lundberg
MANI produced and co-wrote my single “Addicted” and did an amazing work, always on point and work hard until it’s perfect, does not settle for almost’s.
I’m so happy with the result and excited to have released my single.
I’m already back, working with MANI on my upcoming EP!
https://open.spotify.com/track/1D8FqlwzwROLHqVeFdNe5Y?si=HVIUdtzuSl-3eLOsU8YjOQ
by Philip Englund
Great gig with the song 'Harder'
Mani is extremely talented! 10/10

Produced, Mixed and Co.written by Mani.
https://open.spotify.com/track/2oECGPzQPAyexyGmapoasG?si=3igy12shTOe6HEFE03N7Tg

Interview with MANI

Q: Tell us about your studio setup.
A: I work "in the box", with a lot of high end software plug-ins, Waves, Fabfilter, Plug-in Alliance etc. I use premium converters and pre-amps from Prism Sound through my Titan interface and monitor through Genelec 8040. I have different kinds of mic's such as, Neumann u87, Oktava, sm7b.
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I wrote, produced and mixed a song for a South Korean boy band this spring. It took me 5 days from scratch to finished product and the managers liked it and placed it on hold. I'm proud to be able to come up with such a quality product in such a short period of time.
Q: What are you working on at the moment?
A: With one of our own artist, writing material for her upcoming EP. Also mixing different projects.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Not at the moment I'm afraid, but I look forward to.
Q: Analog or digital and why?
A: Both, can't live without none of them. You need both to get that perfect sonic balance.
Q: What's your 'promise' to your clients?
A: If you're not happy, let's revise it.
Q: What do you like most about your job?
A: I'm doing what I love the most.
Q: What questions do customers most commonly ask you? What's your answer?
A: If I can do a particular thing or not, I usually respond with a yes or let's try.
Q: What's the biggest misconception about what you do?
A: When I started, people didn't take me seriously, they saw me doing music as a hobby.
Q: What questions do you ask prospective clients?
A: Often the above stated. to give me more information so we can get it just the way they want it.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Try to know the direction of which you wanna go with your project, be clear when explaining the project too. Otherwise it can be very confusing for both parts. Also, be kind, nice, that's always good :)
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: my guitar, good shoes, sun glasses, army knife and my studio :)
Q: What was your career path? How long have you been doing this?
A: I started playing around in Sonar on my PC back in 2007. 2008 I got my first mac and Logic 9 and I started to get in to it. I got my bachelor in music production 2012 and since then I've been working professionally with other producers and writers. I was the main producer in Tuff Studios, where Ace of Base started off, where I met a lot of different people in the business. I now run my own label together with my friend and colleague Siie and we are currently working with one of our artists. Amazing singer, performer.
Q: How would you describe your style?
A: Forward thinking, commercial pop with an edge and ID. Not afraid to think outside the box. I love to play with the stereo image.
Q: Which artist would you like to work with and why?
A: Chris Martin and Ariana Grande. Chris's melodies are really my bag and his voice is amazing. Ariana Grande's voice is unbelievable and I writing top lines similar to hers. To know that your artist's gonna be able to deliver those is truly a joy.
Q: Can you share one music production tip?
A: mix in mono, not only stereo.
Q: What type of music do you usually work on?
A: Commercial pop music, top 40, billboard music. But I come from an Indie-pop background so I've wokred a lot with that kind of music as well.
Q: What's your strongest skill?
A: Production and melodies. To give that extra edge and ID to a track.
Q: What do you bring to a song?
A: First off, my unique sound, and then production skills and melodies.
Q: What's your typical work process?
A: I usually sit in a session with other writers coming up with something new and fresh. Sometimes I bring a full track other times we come up with a draft of the song together. I then start working on the production, often around the topline, when it's done.
Q: What other musicians or music production professionals inspire you?
A: Major lazer, Max Martin, Chris Martin, Ariana Grande, Beyoncé
Q: Describe the most common type of work you do for your clients.
A: I usually produce the tracks, writing top lines, lyrics. I also mix a ot and sometimes master the production.