Joey Auch is an award winning songwriter, multi instrumentalist, producer and gifted vocalist with vast repertoire of exceptional music to his credit.
Joey Auch (pronounced 'Auk') is an award winning songwriter, multi instrumentalist, producer and gifted vocalist with vast repertoire of exceptional music to his credit.
His gifts as a master tunesmith have been recognized by some of the worlds top songwriting organizations including the ISC (2016 Co-writer Winner - Teen Pop Category), London's 'We Are Listening', The New York Songwriter's Circle and the Great American Songwriting contest which twice awarded him first place in the Pop category.
Joey has co-written, produced and helped to develop a slew of rising talent including artists like Rachel Platten, Erin Bowman, Decora, Greg Adams and Nick Deutsch just to name a Few.
In addition to his work with artists, Joey's music has been licensed by networks including Bravo, Animal Planet, NBC, ABC, Fox, FX and Univision. As a commercial writer he has written and produced music for numerous national brands including several fortune 500 companies. He was interviewed on the Rachel Ray Show and was featured with his co-writer in Rolling Stone's "Hot Issue--Top Jingle Writers", for the famous 30 second earworm he wrote and recorded for McDonalds Filet O' Fis
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Interview with Joey Auch
Q: What's the biggest misconception about what you do?
A: I think people often think of a producer as someone who tells you what to do. They don't realize that we're here to provide support in the areas where the artist is weakest and to push the boundaries of your strengths in order to make your songs connect as deeply as possible with the listener.
Q: What questions do you ask prospective clients?
A: I like to listen to the songs firs if possible. What are your goals for the project. Do you have an approach in mind sonically? I ask for a playlist of relevant contemporaries if possible. What is your timeline? What is your budget?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Producing is an art and a science. That means it is best handled by a person who is as passionate as you are about your music while simultaneously maintaining a delicate balance between the oversight of the technical process and while still capturing the pure essence of the Artist's inspiration.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: My acoustic guitar, My laptop, interface, my u87 and a Wurlitzer.
Q: What was your career path? How long have you been doing this?
A: I was a touring hammond organ player, bass player, singer, songwriter for 10 years. I moved to NYC and began working as a top liner and songwriter--eventually making a foray into commercials. Started my own commercial music house--worked in that world for 2 years and then began to focus solely on putting my skills to use producing/writing with and developing new talent.
Q: How would you describe your style?
A: Authentic, laid-back but quietly energetic. I like to feed the fire of inspiration while its hot.
Q: Which artist would you like to work with and why?
A: Childish Gambino. So talented! I like his lyrical sensibilities, the musicality he brings to Hip Hop and his willingness to keep changing. I feel like he would really be an inspiration to work with.
Q: Can you share one music production tip?
A: When mixing: turn it down. See if you song has the same amount of energy when you listen to it quietly. If it does chances are the mix is going to translate.
Q: What type of music do you usually work on?
A: Pop, often with Urban leanings, singer songwriter pop and Hip-Hop with the occasional country artist to mix it up.
Q: What's your strongest skill?
A: Track and Vocal Production and co-writing songs.
Q: What do you bring to a song?
A: As a award-winning songwriter and singer myself I bring a great deal of experience both lyrically and melodically.
Q: What's your typical work process?
A: First thing is meeting with the artist to see if we are a good fit. I assess the artists requirements whether it be just producing and arranging or also co-writing or assistance seeking good songs. Once we're on the same page and I've had a chance to get an overview of the artists abilities we start finding a sound and go from there. At the end I remain flexible with the needs of the project--I make it my goal to keep the creative flow going.
Q: Tell us about your studio setup.
A: I have an excellent home production studio. Mac pro 8-core running Logic and Protools. My vocal mic of choice is my Neumann U87 run through my La-610. I have UA Apollo 8 system fully loaded and an exhaustive list of soft synths, and plugins along with a huge library of samples.
Q: What other musicians or music production professionals inspire you?
A: As producer/writers go I'm huge fan of Jack Antonoff, Greg Wells, Alex Da Kid, Nigel Goodrich and Eg White. My tastes in music are diverse and there so much to be inspired by these days. Lately I've been on a Chill Wave kick and I find a lot of inspiration in the foley and Ambient sounds it incorporates.
Q: Describe the most common type of work you do for your clients.
A: The past few years my focus has been on producing Urban-Pop artists but I come from a indie pop/rock singer songwriter background and have extensive experience as musician and a singer.