Production & Mastering Hub

Focused on music production, artist management, and public relations, Deep Root Records is a home for artists who create exceptionally original music. Deep Root Records finds and signs top level talent. Its pros are well versed in all facets of production & sound design, with accolades from Diplo, Skrillex, and Dillon Francis.

Francis Mercier and Ajamu Kambon are two entrepreneurs with a shared passion for discovering unique artists often unable to breakthrough due to lack of resources and connections. They co-founded Deep Root Records (DR2), a multi-facet NYC record label.

Focused on music production, artist management, and public relations, DR2 has become a home for artists who create exceptionally original dance music. DR2 finds and signs top level talent, undoubtedly aiding in the transformation of today’s music culture. By connecting with labels, media companies, and PR agencies in the music industry; DR2 fosters enriched relationships amongst artists.

In addition, DR2 promotes new business alliances through brand consolidation, ultimately increasing fan engagement in a more sensible and holistic manner. With its proven expertise in brand consultancy, DR2 offers innovative and profitable customer experiences in programmatic advertising, publishing, and bookings. Its services are primarily focused on delivering three key successes: music promotion and publishing, larger record label partnerships, and artist bookings and showcases.

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