Music producer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: I'm especially proud of achieving several #1 hits across different House music charts. There's nothing more rewarding than seeing DJs play my tracks to an energized, happy crowd and receiving positive feedback from listeners and industry peers alike. Beyond my solo releases, I've also had the opportunity to work behind the scenes on high-profile projects as a producer—though some of them remain behind closed doors! Whether in the spotlight or behind the curtains, I take pride in delivering quality music that resonates with audiences worldwide.

Q: What questions do customers most commonly ask you? What's your answer?

A: If i can give their demo a more "pumping" sound. Achieving a more energetic and dynamic sound involves a combination of techniques, including smart arrangement, precise EQing, compression, saturation, and spatial enhancements. A well-structured track with the right balance of frequencies and dynamics can bring out the energy you’re looking for. I focus on fine-tuning each element to ensure your music hits with impact while maintaining clarity and groove.

Q: What's the biggest misconception about what you do?

A: One of the biggest misconceptions about music production is that making music with a computer is somehow easier than playing traditional instruments. The truth is, the computer is just a tool—it doesn't create music on its own. It takes skill, creativity, and deep knowledge of music writing, arrangement, and sound design to bring a track to life. Just like any instrument, mastering digital production requires years of experience, practice, and a strong musical foundation.

Q: What questions do you ask prospective clients?

A: When working with prospective clients, I always start by asking for a reference track—something in the same style they like in terms of sound, arrangement, and musical composition. This helps me understand their creative vision and ensures we're aligned from the start. I also ask about their goals for the project, preferred vibe, and any specific elements they want to include, such as instrumentation or production techniques. Clear communication helps bring their ideas to life in the best way possible.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Here's a refined response for SoundBetter: My advice for clients looking to hire a music producer like me is to be as clear and communicative as possible when describing your vision. The more details you provide—whether it’s reference tracks, specific moods, or desired elements—the better I can tailor the production to meet your expectations. Collaboration is key, and the more we discuss and align our ideas, the greater the chance of creating something truly special together.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: If I were stranded on a desert island, honestly, all I’d need is a laptop—it’s the ultimate all-in-one production powerhouse. But in an ideal scenario, I'd bring along some classic gear to keep the creativity flowing: a legendary TR-808 for those timeless drum grooves, a Moog for rich analog basslines, a versatile polyphonic analog synth for lush textures, and of course, a Fender Rhode* to add that soulful touch. With these, I’d have everything to create a full, immersive soundscape anywhere.

Q: What was your career path? How long have you been doing this?

A: My journey in music started with my first official release in 2011 on Tony Humphries' iconic Tony Records. Soon after, I founded my own label, Double Records, which has allowed me to collaborate with hundreds of talented artists from around the world. I was among the pioneers in bringing Afro House to Europe—long before it became the global phenomenon it is today. Along the way, I’ve had the privilege to work with industry legendary names such as MoBlack, Kerri Chandler, DJ Spen, Bedouin, Ministry Of Sound, Hed Kandi and many more, continuously evolving my sound while staying true to my roots.

Q: How would you describe your style?

A: I'd describe my style as soul-infused, percussion-driven, and sun-drenched. My music blends deep grooves with organic textures, creating warm and uplifting vibes that resonate on both emotional and physical levels. Drawing from Afro, Latin, and house influences, I aim to craft soundscapes that feel timeless yet fresh, always with a touch of soulful energy and rhythmic intensity.

Q: Which artist would you like to work with and why?

A: I’d love to collaborate with Pharrell because of his ability to bring a contemporary and intelligent soulfulness to mainstream music, blending creativity with commercial appeal in a way that feels fresh and authentic. In the dance music realm, I'm inspired by Daft Punk’s masterful use of analog gear, crafting timeless productions that seamlessly fuse electronic and organic elements. Working with artists who push creative boundaries and innovate within their genres is something I truly aspire to.

Q: Can you share one music production tip?

A: With the vast amount of resources available online today, learning music production has never been easier. My biggest tip for aspiring producers is to be patient and stay consistent—watch tutorials, experiment with new techniques, and don’t be afraid to start over. The key is to apply what you learn, refine your sound, and keep evolving. Every track you create is a step forward in your journey.

Q: What type of music do you usually work on?

A: Here's a refined version for SoundBetter: I specialize in producing various shades of house music, having spent the past decade crafting sounds that range from soulful and deep house to disco and Afro-infused rhythms. As a result, the majority of my work revolves around dance music in all its diverse forms, blending organic grooves with contemporary electronic elements to create tracks that resonate on the dancefloor.

Q: What's your strongest skill?

A: Here's a refined version of your strongest skill for SoundBetter: My strongest skill is my deep understanding of dancefloor dynamics, honed through over 20 years of international DJing experience across diverse music cultures. This hands-on experience allows me to craft tracks that truly resonate with audiences, blending groove, energy, and emotion seamlessly. I also thrive on exploring new challenges, constantly pushing creative boundaries to deliver fresh and innovative sounds.

Q: What do you bring to a song?

A: I bring an organic feel, groove, and, most importantly, soul to every track I work on. My approach blends natural rhythms and textures with a deep emotional connection to the music, ensuring each production resonates on a deeper level. Whether it's through live instrumentation, intricate layers, or dynamic arrangements, I aim to create music that moves both the body and the soul.

Q: What's your typical work process?

A: My work process starts by gathering references from the client—this step is crucial to understanding their vision and the desired final sound. I take these references seriously while also allowing creative freedom to make unique and original choices that enhance the track. Once I shape the initial concept, I send a demo for feedback. After refining it based on the client's input, I add the final touches to ensure the production meets the highest standards.

Q: What other musicians or music production professionals inspire you?

A: I'm deeply inspired by music that carries organic grooves—everything from the smooth rhythms of '60s bossa nova to the funk and disco vibes of the '70s, and the rich textures of Afro rhythms. At the same time, I have a strong affinity for electronic music, always infusing a contemporary approach into my productions. My sound is undeniably influenced by the history of house music, and more recently, by Keinemusik’s Afro house.

Q: Describe the most common type of work you do for your clients.

A: Here's a refined version of your phrase for SoundBetter: I specialize in bringing music productions to life by adding essential elements such as live bass, piano, lush chords, synths, and strings to enhance the overall sound. Many clients also reach out to me for remixing, mixing, and mastering services, ensuring their tracks achieve a professional and polished finish. Whether it's refining an existing project or starting from scratch, I'm here to elevate your music to the next level.

Q: What are you working on at the moment?

A: A couple of afro latin covers, some original material and remixes.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: My pal Simone Bocchino is an ultimate Jedi mixing engineer, highly recommended.

Q: Analog or digital and why?

A: Both. Cant deny the digital world is more immediate, and that permits faster decisions so you only spend time on making music. But in my chain there's analogue synths, drum machines, EQs and compressors as they have a special warmth and deepness.

Q: What's your 'promise' to your clients?

A: To deliver fast and exceed their expectations. It worked so far!

Q: What do you like most about your job?

A: That i'm always doing what i love.

Q: Tell us about your studio setup.

A: I'm currently working with a mixed ITB/OTB setup. Sounds are made thru both analogue gears and virtual instruments thru a UAD Apollo, in Logic. At the end of my chain sit analogue gear as a passive EQ and a FET compressor. My studio setup is costantly evolving, I'm always trying new things. Ask me the same question next month and the reply will be different!