Tell us about a project you worked on you are especially proud of and why. What was your role?
I made an unreleased project called Up Until Now, a mixtape I rapped and produced, mixed and mastered myself. I'm proud of it because it marks the end of an era where I wasn't making songs to really express myself, but more so as a way of trying to 'reach' people. The main thing I learnt from the creation of this project was all the skills I now need to create literally anything I want. For me, or for someone else.
What are you working on at the moment?
My own project, currently secret and locked in a vault somewhere.
Is there anyone on SoundBetter you know and would recommend to your clients?
Analog or digital and why?
Digital! You can make Analog in Digital...
What's your 'promise' to your clients?
It may not be this song that hits, but lets work on the next one and see where it takes us.
What do you like most about your job?
The feeling I get when I listen, or somebody else listens to something I've worked on, and go 'OMG did you make that????!!!!!'. There's nothing like it.
What questions do customers most commonly ask you? What's your answer?
Q. What's the point? You can't make a living from music!
A. Yes I can! And, it's not about the money, it's about happiness and living as an autonomous being!
Q. Why do you always say 'One more take'? What's the point of doing things again, and again, and again?
A. Because it's all about improvement and growth. The more you do something, the better you become. Simple. But it's also about getting the right amount of energy and expression in a vocal, and sometimes you have to do learn your lines as much as you may live them.
What's the biggest misconception about what you do?
That as Producers, we are simply just 'the people who make beats'. The Producer CULTIVATES the artist, bringing out their full potential, helping them improve and come into their own as an individual. We all represent different things, and the artist has to be made aware and guided by the producer, who has the knowledge and expertise to make sure the artist is achieving their intentions.
What questions do you ask prospective clients?
What is your ultimate goal?
Do you feel like the music you are making right now is truly expressive of who you are?
What do you need me to help you with?
What advice do you have for a customer looking to hire a provider like you?
Talk to me. Send me a message, I'm usually free and can respond pretty quickly. You may want to attach some of your work so I can check you out, make sure that you're serious etc. I don't really care about whether it's uploaded to the public or private, just something to listen to. Also, don't worry too much about the money as of yet, just get some conversation going with me first. I want to know who I'm working with. I imagine that the ideal customer would want to meet up first to have a chat (and a coffee... I really love my coffee!) and just get an idea of what we're both doing, and how I can help them. Seriously, I'm an individual at the end of the day, and am much more helpful when interacting on even grounding rather than on an employer/employee relationship. HOWEVER, you will be paying me for my services obviously, so at the end of the day, what you say goes, the most I can ever offer is some alternative options that you may not have thought of.
If you were on a desert island and could take just 5 pieces of gear, what would they be?
Massive, Massive, Massive Speakers! My Macbook Pro which happens to never run out of battery, an interface/mixer, a portable recording booth, and my Audio Technica Condenser Mic.
What was your career path? How long have you been doing this?
I have none. I literally just left school. I'm 18, and have been making music for over 8 years. My plan is now to take it to the next level by reaching out to other talented individuals. The dream is bigger than me.
How would you describe your style?
Variant. Imagine two oscillating sine waves parallel to each other, opening and closing together reflecting on a y-axis. Now imagine that as the stereo field, the sounds widening up and then closing in together. My style is all about space, how much room is taken up by each sound, and what frequencies are being pressed. I love the image of my music being able to spread out like wings and really take the listener to a different place. It's escapism, in a way. A lot of music these days is all about taking a listener and putting them in the creator's position, but I like to take the listener with me to someplace else. At least that's I want to achieve.
Which artist would you like to work with and why?
Offset from the Migos, because I think he has amazing flow and delivery, but I don't think he has really been able to express his full potential as a solo artist. I strongly believe that with a bit of work together, we could really make some expressive music that has his energy backed by my soulful production.
Can you share one music production tip?
Be Honest! If something sucks, it sucks! Although it's unhealthy to be negative, and to put yourself down, sometimes you need to really slap yourself in the face (figuratively) and really LISTEN to what you're making. Is it as good as it could be? What is the intention of the song? Does it achieve this intention? Do you like it, and if not, does anyone else like it? Why? There are so many questions, and as many answers. There is no right or wrong. BUT, one thing is for certain: if you're true to yourself, and you really commit to a state of individuality when it comes to creating, you can never really be wrong. It's so important... Be. Honest.
What type of music do you usually work on?
Hip Hop, which means basically everything. House, RnB, Reggae etc. I like to take elements from these and work them in with the 808s and other amazing stuff Hip Hop has to offer.
What's your strongest skill?
Identifying what makes a great song so electrifying. I'm a perfectionist, and I can't stop working on something until it's 100%. That's pretty much my life purpose.
What do you bring to a song?
The feeling. Which is ironic because the song is supposed to be the feeling. I guess you could say I invigorate the feeling...
What's your typical work process?
I like to start with the melodies first. That generally means jumping on the keyboard or sample digging. It can take quite some time because it's about finding that particular cadence that is really inspiring, and then taking it and running it through the usual process: Drums, Structure, Mixing, Vocals, more Mixing, then Mastering.
Tell us about your studio setup.
KRK Rocket V's, Audio Technica Condenser Mic & Monitor Headphones, Focusrite Interface, MacBook Pro, FL Studio and Logic Pro X.
What other musicians or music production professionals inspire you?
Kanye, Drake, Jay Z, Pharrell
Describe the most common type of work you do for your clients.
Music Production, including beat making, recording vocals, mixing and mastering. The complete process.