I Make Any Brand Look Stronger

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: Building Hot 337 from an idea into a real brand that artists want to be on. I was creator, designer, content director, and promoter. Seeing local artists get real spins, real promo videos, and real love in their own city - that's the win for me.

Q: What are you working on at the moment?

A: Currently rolling out new music for Devron Blaze, building content for Hot 337 - The Hottest Frequency, and expanding LFT Events 337 as a discovery platform for Acadiana festivals and nightlife.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: I'm always networking with mix engineers and vocal tuners here to complete the rollout - if you need a mix before we promote, I can connect you with trusted guys I use for my Hot 337 rotations.

Q: Analog or digital and why?

A: Digital for reach, analog for soul. I love the warmth of analog, but I live in the digital world because that's where your fans live 24/7. I use both - analog feel with digital distribution.

Q: What's your 'promise' to your clients?

A: You will look and sound major. I promise to treat your project like it's mine - clean, on time, and built to get a reaction. No generic templates.

Q: What do you like most about your job?

A: Watching an independent artist go from 100 views to being recognized in the streets. That moment when the promo catches and the city starts repeating their hook.

Q: What questions do customers most commonly ask you? What's your answer?

A: Q: "Can you make me go viral?" A: I can make you visible and consistent, which is what leads to viral moments. Viral is luck, visibility is a plan.

Q: What's the biggest misconception about what you do?

A: That it's just posting. People think promo is hitting "share." Real promo is strategy, timing, branding, and knowing the local culture. Anyone can post - I make people care.

Q: What questions do you ask prospective clients?

A: 1. What's the one action you want people to take after hearing this? 2. Who is your audience - really? 3. What have you already tried and what worked? 4. What's your deadline and budget for the rollout?

Q: What advice do you have for a customer looking to hire a provider like you?

A: Come with your goal, not just your file. Don't just say "I need a video." Say "I need people at my show" or "I need streams this month." The right provider will build a plan for the goal, not just deliver a file.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: My laptop, my phone, a good condenser mic, my portable light, and a hard drive full of beats. With that I can run a whole station.

Q: What was your career path? How long have you been doing this?

A: I've been in promo and media for over 20+ years - from street team and radio to digital. I started with promotional products and brand marketing under Promotionality, then built SheBallMedia and later Hot 337 Radio and Lafayette Search to give our local artists and events their own platforms. I've lived every side - the client, the promoter, and the platform.

Q: How would you describe your style?

A: Clean, loud, and Louisiana. High-energy, cinematic, but direct. No fluff - every graphic, every video, every radio tag has to hit.

Q: Which artist would you like to work with and why?

A: I'd love to work with Kevin Gates or Boosie - because they understand the grind, the region, and how to turn real stories into anthems. They are marketing geniuses as much as artists.

Q: Can you share one music production tip?

A: Stop releasing just a song. Release a moment. You need a 15-second clip that hits, a visual that stops the thumb, and a caption that makes people act. If your promo doesn't work muted, it won't work at all.

Q: What type of music do you usually work on?

A: Hip-Hop, R&B, Southern Soul, and Louisiana bounce/rap - but I've worked with everything that has a strong hook. My core is independent artists who need that major-label look and sound on an indie budget. A lot of my current work is with Devron Blaze and other Acadiana artists.

Q: What's your strongest skill?

A: Turning artists into brands. I can hear a record and instantly know how to package it, how to shoot it, how to talk about it, and how to make a crowd feel it before it ever hits the radio.

Q: What do you bring to a song?

A: I bring attention. A great song means nothing if no one stops scrolling. I bring the marketing ear, the Louisiana energy, and the ability to turn one song into a campaign that people remember.

Q: What's your typical work process?

A: 1. Listen - I start with the record and find the hook in 30 seconds. 2. Concept - I build the tagline and visual angle. 3. Create - I cut 3-5 promo assets - teaser, full visualizer, radio drop, story cuts. 4. Rollout - I schedule it for 7-14 days of daily touchpoints across FB/IG/Threads and radio. 5. Optimize - We double down on what the audience is sharing.

Q: Tell us about your studio setup.

A: I'm a media-first setup, not just a mic-and-laptop setup. I run a promo content lab built for speed - Adobe Creative Suite, DaVinci Resolve, Pro Tools / Logic for vocal sweetening, and a full broadcast kit for radio imaging. Everything is built to turn a song into 10 pieces of content in one session.

Q: What other musicians or music production professionals inspire you?

A: I'm inspired by people who built their own platform - Master P, Baby, DJ Khaled, and Pharrell. On the production side, people like Metro Boomin and London On Da Track for how they make a sound instantly recognizable. They proved branding IS production.

Q: Describe the most common type of work you do for your clients.

A: The most common work I do is artist rollout and promo. Clients come to me with a finished song or event and need to make it feel REAL. I create radio-ready imaging, short-form promo videos, reels, and branded graphics, then push it across social and local networks like Hot 337 and LFT Events. I'm the bridge between the music and the audience.