Independent artist & producer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: One project I’m especially proud of is my work as Serafinni. I’ve been developing this project as both an artist and producer, being involved in the entire creative process: from initial ideas, composition, and sound design, to full production, mixing, and mastering. This project represents my artistic identity in a very personal way, as it allows me to explore alternative, experimental, and urban sounds with complete creative freedom. It’s a space where I can build my own sonic universe and continue growing both technically and artistically.

Q: What are you working on at the moment?

A: Currently, I’m working on developing new music projects that explore a mix of alternative, experimental, and urban sounds. I’m focused on refining my sound, collaborating with other artists, and building tracks that have a strong emotional and sonic identity, while continuing to grow both as a producer and an artist.

Q: Analog or digital and why?

A: Digital, mainly because it gives me more flexibility, speed, and control over the creative process. It allows me to experiment freely, recall projects easily, and work with a wide range of sounds and tools without limitations. That said, I still value the warmth and character of analog, and I often try to incorporate that feel into my digital productions when it fits the mood of the track.

Q: What's your 'promise' to your clients?

A: My promise to clients is to always approach each project with care, creativity, and attention to detail, aiming to turn their vision into a professional, unique, and emotionally engaging piece of music. I focus on delivering high-quality work while maintaining clear communication throughout the process, making sure the final result truly represents their idea and artistic identity.

Q: What do you like most about your job?

A: What I enjoy most about my work is the creative freedom and the process of turning simple ideas into fully developed songs. I love experimenting with sounds, building atmospheres, and seeing how a track evolves from an initial concept into something complete and meaningful. It’s also very rewarding to collaborate with other artists and help bring their vision to life.

Q: What questions do customers most commonly ask you? What's your answer?

A: The most common questions clients ask are things like: “How long will it take?”, “Can you match this reference sound?”, and “What do you need from me to start?” My answers depend on the project, but usually I explain that timelines vary depending on complexity, I can definitely adapt to reference sounds while still keeping my own sonic identity, and I typically need their idea, references, and any direction they can provide to start shaping the track effectively.

Q: What's the biggest misconception about what you do?

A: A common misconception is that music production is just about making a beat or adding sounds together quickly. In reality, it’s a detailed creative process that involves understanding emotion, structure, sound design, mixing, and making sure everything serves the vision of the song. It’s not just technical work—it’s also artistic direction and decision-making at every step.

Q: What questions do you ask prospective clients?

A: I usually ask questions that help me understand their vision and expectations clearly. For example: what kind of sound they are looking for, any reference tracks they like, and what emotion or message they want the music to convey. I also ask about deadlines, how involved they want to be in the process, and whether they already have ideas or need help developing them from scratch.

Q: What advice do you have for a customer looking to hire a provider like you?

A: I would advise clients to be clear about their vision from the start, even if it’s just a rough idea or a reference track. The more context I have, the better I can translate it into the sound they’re looking for. It’s also important to stay open during the process, because collaboration and feedback help shape the best possible result. And finally, trust the creative process—good music often comes from a balance between direction and experimentation.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: If I were on a desert island and could only take 5 items, I’d probably take a laptop, a microphone, an audio interface, a guitar, and cigarettes haha. I love music, so as long as I have the tools to create and record, I’d be fine even in isolation.

Q: What was your career path? How long have you been doing this?

A: I started my journey when I was a lost teenager, experimenting with music and learning everything on my own out of curiosity and passion. I’ve been dedicated to this for around 7 years, constantly improving my skills in production and developing my own artistic identity along the way. On top of that, I’m also an artist myself, which helps me understand music from both the creative and technical side.

Q: How would you describe your style?

A: I’d describe my style as fresh, alternative, and often quite niche. I focus on creating music that feels authentic and true to what I like, with a strong sense of identity and emotion behind it. At the same time, I’m never closed off to new sounds or influences. I like to experiment and blend different textures and genres, whether it’s something minimal and atmospheric or more urban and rhythm-driven. My goal is always to keep a balance between staying faithful to my own taste while constantly evolving and exploring new sonic directions.

Q: Which artist would you like to work with and why?

A: I’d like to work with niche artists like Clairo or even Duster, because they have a very strong and distinctive sonic identity that feels emotional, minimal, and timeless. That said, I feel like every collaboration, no matter the artist, always adds something valuable to my learning and creative growth, both musically and culturally.

Q: Can you share one music production tip?

A: A good music production tip is to avoid overloading your track. Often, fewer but well-chosen and well-designed elements will make a song sound more professional and more distinctive. Instead of constantly adding layers, focus on making sure every sound has a clear purpose in the mix. It’s also important to work with intention: before producing, think about the emotion you want to convey and let that guide your decisions in sound, rhythm, and arrangement.

Q: What type of music do you usually work on?

A: I mainly work in urban music, but also in niche styles like slowcore, as well as experimental and alternative projects. I adapt to different genres, from trap, R&B, and afrobeat to more atmospheric and minimal sounds, always focusing on creating a unique sonic identity for each production.

Q: What's your strongest skill?

A: My strongest skill is turning ideas into fully developed, professional-sounding music. I’m especially good at building a strong sonic identity—creating melodies, arrangements, and sound design that make a track feel unique and emotionally engaging, while still keeping it clean, balanced, and ready for release.

Q: What do you bring to a song?

A: I bring sonic identity, helping turn a basic idea into a full song with its own character and style. I work on melody, rhythm, and structure to give the idea direction, and then on sound design to create a unique feel. I also handle the mix to make everything sound clear, balanced, and professional, and the mastering so it translates well across all platforms and devices. In short, I turn an idea into a fully finished, professional-sounding track.

Q: What's your typical work process?

A: My usual workflow starts with understanding the client’s idea, style, and references. Then I move into creating the core of the track (melody, rhythm, and structure). After that, I focus on sound design and arrangement to build the identity of the song. Once the production is solid, I mix the track to balance everything and make it sound clean and professional. Finally, I master it so it sounds good on all devices. Throughout the process, I make adjustments based on feedback to make sure the final result matches the vision.

Q: Tell us about your studio setup.

A: My studio is set up to achieve a clean, creative, and professional sound. I mainly work from a computer with music production software, an audio interface, a condenser microphone, and reference monitors/headphones. I also pay close attention to the atmosphere and aesthetics of the space to stay inspired while creating, recording, and mixing music.

Q: What other musicians or music production professionals inspire you?

A: I’m inspired by artists and producers who create emotional and unique sounds, especially musicians like Alex G, Duster, Slowdive, and producers who focus on atmosphere, texture, and originality. I’m always exploring different genres and sounds to keep evolving creatively and bring fresh ideas into every project.

Q: Describe the most common type of work you do for your clients.

A: As an artist and producer, the type of work I most commonly do for clients is creating, producing, and mixing custom music for artists and creative projects. I also offer songwriting, vocal recording, audio editing, and sound development with an authentic and professional style.