What are you working on at the moment?
I am working on discovering the next big thing.
Analog or digital and why?
Analog and digital both have their advantages. I fuse the two. I come from an analog background and I love the grit and warmth it brings, but I also have an appreciation what the digital space brings...
What's your 'promise' to your clients?
My promise to my clients is to give them my BEST effort.
What do you like most about your job?
I love everything about my craft... Everything! I love collaborating, connecting with other creatives, the sense of accomplishment when the song is done. I love the creative process and the gratification of hearing the playback.
Most importantly, the expression on people's faces when the hear it for the first time... PRICELESS!!!
What questions do customers most commonly ask you? What's your answer?
Questions I get asked the most is, "when can we start"? and my answer is always "right away".
What's the biggest misconception about what you do?
The biggest misconception about what I do is - people that make beats are producers. That's not necessarily the case. Some folks make beats and other people produce the songs. I just happen to be one of those guys that does pretty much everything in the studio environment.I am a composer, producer, musician, arranger and editor.
What questions do you ask prospective clients?
1. Who and what do you represent?
2. What are your goals and expectations?
3. What type of budget are you working with to achieve those goals?
What advice do you have for a customer looking to hire a provider like you?
I would hire someone who's as passionate about your songs as you are and someone who is able to give you guidance and who's committed to giving you the best song possible.
What was your career path? How long have you been doing this?
I've been in my profession for 13-years. I started with my childhood friends forming the production team "The Narcotics". We assisted Sha Stimuli getting his first deal at Virgin Records by producing his demo which got us a song deal. The following year we would produce Teairra Mari's "Make Her Feel Good" remix featuring Kanye West and Jay-Z. That got the ball rolling. Next thing I knew, I'd produced LL Cool J, Morris Day, Frank Ocean, Nicki Minaj, K. Michelle, Drake, and a host of other artists...
How would you describe your style?
My style is a fusion of hip-hop, funk, latin, jazz, trap, new wave, and reggae. Never heard of that? Exactly... That's why you have to come see me.. :)
Which artist would you like to work with and why?
I would like to discover the next special artist, as there's such beauty in that. Seeing the invisible so you can accomplish the impossible. I just want to discover incredible talent.
Can you share one music production tip?
Stay in the moment, listen and be unafraid to explore, experiment and have fun. That was more than one, but, hey... :)
What type of music do you usually work on?
Every genre. I'm nongenre specific. I studied at the Navy School of Music years ago so I'm trained in every genre.
What's your strongest skill?
My strongest skill is knowing how to get out of the way of a great song. Every song has its own life, and being able to identify that It's not about me and that it's about the record is what being a producer is all about. I'm a natural storyteller, so the music tells a story just like the lyric and melody.
What do you bring to a song?
I would say I bring life and the emotion to the piece. Musically, I try to paint a vivid picture to support the story of the song.
What's your typical work process?
When working with an artist, I take the time to get a feel for them and their story. Then, I give that story a sound. My goal is to make the best possible record ever. The process is organic and free flowing.
Tell us about your studio setup.
Instruments!!! You will see guitars, keyboards, Akai MPC, trumpets, bass guitars, Pro Tools, Logic, and Ableton. I combine musicianship, composition and instrumentation in a digital environment to provide a sound that's big, detailed and expensive sounding :) Oh, and the lighting is AWESOME!
What other musicians or music production professionals inspire you?
The folks that inspired me the most were Prince, Pharrell, and Stevie Wonder.
Describe the most common type of work you do for your clients.
The most common work I do for my clients is to produce their song. I assist in songwriting and melody construction. I make the music, and I handle the recording, arranging, mixing and supervise the mastering session.