Publisher, Producer, Media

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: My 1st album I sold many copies out the truck I arrange the whole project and feel in love with the process. I did the whole project from Album cover to every song

Q: What are you working on at the moment?

A: All right now, I'm releasing another project. It's called New Standards. The single off that project is already rich. It's featuring SourceGuard as well as the remix, which will be featuring SourceGuard and New York Knicks. Also, I am ready to launch a podcast called Informed by the misinformed. It's a brand new YouTube page. It's called Informed845. We're just moving to get as many YouTube pages monetized as possible. In today's age, YouTube is the new dope spot. All you got to do is keep feeding it work.”

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: no

Q: Analog or digital and why?

A: analog just gives me a better feel. I feel more organic with analog, but I still appreciate digital. So it's like the combination of both to get you to the, I feel like the ultimate place, but if I had to choose analog.

Q: What's your 'promise' to your clients?

A: are pretty simple, utmost quality, and basically whatever we outline that you're going to get the best work of my abilities. If there's something that can't be delivered, we're going to discuss about the solutions and how to stay into that space. We're here to solve solutions, I mean solve problems, not dwell on them, and we spend more time with developing solutions than evaluating the problem.”

Q: What do you like most about your job?

A: “Creativity, flexibility, freedom, and you know being able to empower others with the information that I got.”

Q: What questions do customers most commonly ask you? What's your answer?

A: The most common question I get is what is it going to take to get them paid? Two, why aren't there enough friends or supporters from the area that the artist is from not supporting? And then three, is how to get more paid shows?”

Q: What's the biggest misconception about what you do?

A: the biggest misconceptions about what you do is that the old, traditional ways of doing things in the music industry still apply in the same way today. You know that the music game has evolved and is changing rapidly, and it takes time, research, and staying informed to really stay ahead of the curve. A lot of people still rely on those old methods, but you help them understand how the industry has changed and what it really takes to get results now.

Q: What questions do you ask prospective clients?

A: What it is that they're looking for, what it is that they need, I mean they have to explain to me exactly where they're at, and then that'll allow me to ask the appropriate questions. But overall, the questions I'm going to be asking is, where you at right now, what is your ultimate goals, and then what do you have in your arsenal right now that can get you there, so I can either amplify what you already have, and then create something else that you might not have that's needed.”

Q: What advice do you have for a customer looking to hire a provider like you?

A: just be as detailed as you need. Open-minded. That what you might be looking for isn't exactly what it is. So being flexible and understanding it is what you're trying to accomplish.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: five pieces of “gear” are basically my escape plan: a boat, a sail, a paddle, a motor, and something to make sure you’ve got food. This way, Im off that island and back to civilization in no time.

Q: What was your career path? How long have you been doing this?

A: “Music ever since my dad exposed me to his collection with things that he was listening to which oh, man, we could go to Before was hip-hop, you know, I'm saying it was all about these type records So I remember seeing these in my house at the same time. I remember seeing one of the first records Kurds Blow I remember his album. I remember seeing EP and D's albums Um, I remember seeing those tapes Muddy Waters and all of that but I'm like it was like the uh The various fobs and Curtis blows and the Big Daddy Kane records I was seeing So I came up under a lot of R&B, Tina Marie Sade My father had me musically inclined at a very early age my point and then as I got into hip-hop It just took off from there. I've been rapping and just being musically inclined since I was 12 13”

Q: How would you describe your style?

A: Aggressive, real gritty.”

Q: Which artist would you like to work with and why?

A: “Well, right now, my most favorite artists, unfortunately, are deceased. I would have loved to work with the collective of the Maldives. I still love to work with Havoc, but to be able to work with the group Maldives, Prodigy, and Hav would have been, it would have been crazy. I also would love to work with, I mean, we're looking at rapper-wise, I would love to work with Nas, and I would love to work with producers like Premiere and Marley. Yeah, Marley, Premiere, and even a lot of the new producers that's out, but the ones that's more musically driven, not just beat making, like you got the 808 Crew, they put a lot of work in, but I'm still like, producers like Pharrell still always ring high on my pedestal to me.”

Q: Can you share one music production tip?

A: “Be yourself, being you, not following trends, not being scared to venture off into new heights of creativity that might not be your normal space.”

Q: What type of music do you usually work on?

A: “I rap, mostly hip-hop, R&B. I'm open to moving to different areas of music, actually learning more of music and producing and beat making as well.”

Q: What's your strongest skill?

A: communication. It’s the foundation of how you connect with clients and shape each project. Clear communication is definitely a major asset in what you do.

Q: What do you bring to a song?

A: “Basically my creativity, the way I structure music, the messages I convey, being able to use my own personal experiences to help elevate an emotion, a mood, or a scene. So I'm always bringing those creativity vibes and my actual life experience to every situation.

Q: What's your typical work process?

A: Similar, just like I said in the first question, we have a conversation, which is a consultation. We get to see where you're at, what your needs are, what your immediate goals are, and then we put together a strategic plan, and then we check out your budget. If it's usually that, that's a project-based model, or somebody comes in, they already have everything they need, they just might need the space, so it'll go on like an hour-hour lead rate if that's all that's needed.”

Q: Tell us about your studio setup.

A: “Studio setup is pretty dope. We got all the professional equipment needed to have that professional sound for mixing. I also have relationships for mastering if you're ready for that one cohesive master sound. I have a green screen room with all the Karma paint so you can actually digitally take yourself anywhere you need to go. I also have, it was a podcast room but it actually converted into a merch room because we started to, you know, increase what our, you know, caseload with merch.”

Q: What other musicians or music production professionals inspire you?

A: “Um, well, I'm always into hip-hop, so it's just being able to identify with certain stories, and, um, they get displayed through the music, whether it's rap or through videos. So I'm always inspired by a lot of the hip-hop artists now, and, um, a lot of the directors that also use, you know, the videos and photography also to paint certain pictures. So I'm always inspired by that.”

Q: Describe the most common type of work you do for your clients.

A: “Well, majority of the time we have a consultation and I get to see where they're at in their career, what they actually need at that time. Once they give me a list of their goals, then we sit down with strategic plan, but usually it's probably developing their back office to either their music or their production.”