Music Producer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: One of the projects I'm most proud of is a Different Worlds track that I produced and co-wrote with my 13-year-old stepdaughter. She came up with the original vocal idea and we developed it together into a finished record. I've worked on projects with bigger industry credentials, but this one means more to me personally. Being able to share the creative process with her, help bring her ideas to life and create something together that we'll always have is incredibly special. My role was as producer and co-writer, but it's probably one of the few records I've worked on where the personal significance outweighs anything that could happen with the release.

Q: What are you working on at the moment?

A: I'm currently working on several new electronic releases, including original material for my own artist projects, collaborations and a number of production projects for other artists.

Q: Analog or digital and why?

A: Digital. I love the speed, flexibility and freedom it gives me to experiment without interrupting the creative process. There are some incredible analogue tools out there, but ultimately I'm much more interested in the result than how we got there. If it sounds great and makes you feel something, that's what matters.

Q: What's your 'promise' to your clients?

A: I'll treat your music with the same care and attention I'd give my own. I'll listen to your vision, communicate honestly throughout the process and put everything I can into making your record the best version of itself. I won't consider the job finished until I'm proud to put my name behind the result.

Q: What do you like most about your job?

A: That moment when an idea suddenly becomes a record. You can start with nothing more than a melody, a vocal or a rough loop, and a few hours later it can become something that didn't exist before. I still find that process exciting after all these years. I also love seeing someone hear the finished version of their track and knowing you've helped bring something they had in their head to life.

Q: What questions do customers most commonly ask you? What's your answer?

A: "Can you make my track sound professional without losing what I originally liked about it?" Absolutely. My job isn't to turn your music into my music. It's to understand what makes your idea special and build around it, improving the production, arrangement, sound selection and mix while keeping your original vision and identity at the heart of the record.

Q: What's the biggest misconception about what you do?

A: That music production is mainly about having expensive gear, the right plugins or knowing technical tricks. Those things can help, but the real skill is making good creative decisions, specifically, knowing what a track needs, what it doesn't and how to turn an idea into something that connects with people. The tools matter far less than the person using them.

Q: What questions do you ask prospective clients?

A: I usually start by asking what they want to achieve with the track and where they feel it currently needs help. I'll ask about reference tracks, artists or sounds they have in mind, what elements of their existing idea are important to keep, and where they plan to release or use the music. I'll also clarify the practical side: deliverables, deadlines and any specific requirements so that we're both completely clear before the project begins.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Find someone whose work and musical taste align with what you're trying to achieve, but also someone you feel comfortable communicating with. The best results come when you can be honest about what you like, what you don't, and what you're hearing in your head. References are incredibly helpful too. Even a couple of tracks can tell me a lot about the sound, energy and direction you're aiming for. Most importantly, don't be afraid to share unfinished ideas. A rough demo or voice note can be more than enough to start building something great.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: Assuming the desert island has electricity and somehow great Wi-Fi... MacBook Pro, Logic Pro, a pair of great headphones, a MIDI keyboard and a good microphone. That's more than enough to make a record from start to finish. Although if there's no electricity, I'll swap all five for a piano and a boat.

Q: What was your career path? How long have you been doing this?

A: I've been producing music for over 15 years. Before music I worked in nightclubs and that's where I learnt to DJ. I quickly became fascinated with how the records I was playing were actually made, which led me into production and engineering. Over the years I've run my own studio, released my own music, worked with labels including Warner Chappell Production Music, Cr2, D-Vine Sounds and CUFF, and produced and engineered for other artists, including artists signed to Defected and Sony. I've worked across everything from underground club music to more commercial productions, ghost production and music for sync. After 15+ years, I'm still constantly learning, experimenting and just as excited about making music as when I started.

Q: How would you describe your style?

A: I'd describe my style as groove-driven, polished and musical, with a strong focus on emotion and energy. I love combining underground electronic influences with memorable melodies and hooks, while keeping the production clean, impactful and full of character. Ultimately, I want every track to make you feel something, whether that's in a club, in the car or through a pair of headphones.

Q: Which artist would you like to work with and why?

A: I'd love to work with Disclosure. I've always admired their ability to combine incredible production and musicianship with records that still feel effortless, fun and work on a dancefloor. They also seem like they'd be genuinely fun people to spend time in the studio with. I'd love to see how they work, exchange ideas and hopefully make something none of us would have made individually.

Q: Can you share one music production tip?

A: Don't add something just because you can. Every element should earn its place in the track. If removing something makes the record clearer, punchier or more emotional, leave it out. Great production is often about knowing what not to add.

Q: What type of music do you usually work on?

A: I primarily work across electronic and dance music, specialising in house, UK garage, deep house, tech house and melodic electronic music. I've worked across a wide range of styles over the years, from underground club records to more commercial, vocal-led productions. I'm comfortable adapting to different sounds and references, but groove, strong musical ideas and high-quality production are always at the heart of what I do.

Q: What's your strongest skill?

A: My strongest skill is knowing what a track needs to make it work. Whether it's the groove, arrangement, sound selection, melodies, mix or overall energy, I can quickly identify what's holding a record back and how to improve it. Years of producing electronic music have given me a strong instinct for what works, while still making sure the artist's original vision and identity remain at the heart of the track.

Q: What do you bring to a song?

A: I bring a combination of experience, musical instinct and attention to detail. I'm always looking for what makes a track special and how I can bring that to the forefront, whether that's a stronger groove, better melodies, more impactful arrangement or simply knowing when to keep things simple. After years of producing electronic music, I've developed a strong instinct for what a track needs and just as importantly, what it doesn't. I want every element to have a purpose while keeping the personality and emotion of the original idea intact. Ultimately, I bring a fresh pair of experienced ears and a genuine desire to make the best possible record.

Q: What's your typical work process?

A: I always start by getting a clear understanding of the artist's vision. What they want to achieve, where the track is currently, and any reference tracks or influences they have in mind. From there, I'll get to work on the production, keeping the original vision at the centre of the process while also bringing my own experience and creative ideas to the record. Once the first version is ready, I'll send it over for feedback and we'll work through any revisions together. I'm a big believer in collaboration and open communication, always wanting clients to feel comfortable giving honest feedback throughout the process. Once everyone is happy, I'll make the final adjustments and deliver the finished, release-ready files. My goal is always the same: understand what you're hearing in your head and help turn it into the best possible version of the record.

Q: Tell us about your studio setup.

A: I use Logic Pro X. Some of the Vst Synths I use include Trilian, Omnisphere, Serum, Sylenth, Spire and the Korg M1. My speakers are Event Opals and my headphones are the Beyerdynamic 1990 Pro.

Q: What other musicians or music production professionals inspire you?

A: I'm inspired by producers who combine incredible sound design and technical ability with real musicality. Some of my biggest influences are Bicep, Jamie Jones, Chris Avantgarde, Chris Lorenzo, Chris Lake and Redlight.

Q: Describe the most common type of work you do for your clients.

A: Most of my work involves taking an artist's idea, demo or reference and developing it into a fully produced, release-ready track. This can include everything from production and arrangement, to sound design, song writing, vocal editing, mixing and final mastering. I also work with clients who already have strong productions but need help getting them over the finish line. Improving the arrangement, tightening the mix, strengthening the drums and low end, or adding those final details that make a record feel complete.