The fanciest producer in Austin. Quality over quantity. Local acts to Jimmy Kimmel band. Family style atmosphere. Not the "McDonalds" of studios.
Invengo Productions is a the most unique music production experience in Austin. We work with artists all over the world ranging from local indy singer-songwriters to touring bands. The music industry today is over-saturated with the same sounds, ideas, and songs, creating a "Cookie cutter" effect. We break outside of the mold, working with organic new ideas, never completing a project in the same way twice. This creates a unique blend of sound, message, feeling, and texture to every song we do. We are looking for a special kind of person to work with, one that understands and appreciates the art of music making and the time and care it takes to make something that will last throughout the ages.
Invengo offers music production, artist development, management, and a variety of other services to the select individuals we work with. Stepping into the music industry can be overwhelming, especially if you have no experience. Our team is here for your needs; we go above and beyond the call of duty than your average studio.
For more information and song listings visit invengoproductions.com.
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Interview with Invengo Productions
Q: Describe the most common type of work you do for your clients.
A: Artist Development. Artist development exceeds going into a studio and just hitting record. You need more than just recordings. We do extensive pre-production outside expensive studios to conserve on the project's budget parameters. Pre-production consists of picking out the right tracks, setting them up into sessions and basically recording the entire song idea so it can be picked apart. Check the key, the tempo, the breakdowns...lay down the foundation for what is actually going to happen in the studio. Too many artists make the mistake of just hopping into a studio and tracking what they already have because they think the world will simply love whatever they do. That is the artist's ego taking over. We are not shy to tell a project they could be performing better or reworking a particular part of the composition. It is important to do this right the first time so there are no 'woulda-coulda-shoulda' moments when you leave the studio. We allow for errors to give you all the room you need to grow as an artist. After all, our name is going on it and we WILL shop it around. That is why we are highly selective of who we invest our time into. Champagne tracks on a beer budget takes not only vast skills by our producer - both in and out of the studio - but a genuine love for your art and the foresight to make certain listeners know that you took your career seriously.
Q: What type of music do you usually work on?
A: As far as genre goes, we believe in the one called GREAT SONG. Rock, Metal, blues, gospel, funk, jazz, world, hip-hop, singer/songwriter, country...you name it, we track it to stunning perfection. Working with a producer that is highly proficient in all genres makes for some very unique and individualistic productions. Being able to mix many bloodlines in your music allows the creation process to take on an almost uncontrollable vibe. It is important to make a unique statement and avoid 'what everyone else is doing' if you want to stand out in a pile of cookie cutter, below average nonsense. No selling out required. Just be you and be it to the fullest. Explore your creative universe and see what works and what doesn't. This is utopia for an artist and we love to run things this way.
Q: Which artist would you like to work with and why?
A: The most important thing to us is INTEGRITY. The art you deliver is a reflection of who you are. Not by genre but by honesty. If you are not being honest with yourself your music is going to reflect that. We do not focus on cranking out the next cookie cutter, pop hit. That is what everyone is trying to do nowadays. Too many producers attempt to make an artist sound more like someone else. This is a major reason the industry has such poor offerings these days...no originality. We treat you like a unique individual and our sound is a direct result of that. Just because you have the funds to hire us does not mean we will work with you. The relationships we develop with our artists - and anyone for that matter - are begun with the intent to be everlasting. As long as you are in our 'family' you will never be alone. You will always have a group of professional, knowledgable and caring individuals to walk beside you the whole way. We still get phone calls in the middle of the night from artists on the road dealing with who knows what. We answer and we assist.
Q: What questions do customers most commonly ask you? What's your answer?
A: WHAT IS YOUR HOURLY CHARGE? That's our favorite question. Truth is, we do not have an hourly charge. There is no more effective way to harness an artist's abilities than to make them watch a clock. There is no 'feed the meter' with us. If it takes 3 months or 3 years it doesn't matter to us. You have time to make mistakes, try new things, re-record to your heart's desire, tear it all down and build it all up again...that is what development is all about. You cannot cram years worth of artistic observations into a 6 hour session. So relax, take a breath and experiment with your bad self. It is expected. The overall production plan the producer sets forth is designed SPECIFICALLY for YOU without you even knowing it. It is your job to become the best you can be and enjoy the ride.