Producer/Vocalist/Jingle writer/Topliner

Lawrence Pierce IV, known as “Big Law”, has been in the music industry for over 20 years. Born and raised in New Orleans, LA, Big Law was constantly exposed to and took interest in a variety of music genres including gospel, jazz, pop, and R&B. His interests led him to join a variety of singing groups in New Orleans. Most notably, he was the lead singer of the 90s, “new-wop” R&B group sensation, The Real Seduction. This committed group of brothers included Stacy Branden, Tracy Branden, and Dennis Gordon. After leaving New Orleans to pursue their dream, they landed a record deal with Atlantic Records and their debut LP, It’s Real, was released in June 1993. Big Law wrote The Real Seduction’s hit song “This is What I Would Do” (which features music played live by Janet Jackson’s Rhythm Nation band) and co-wrote many of the other songs the group recorded. The Real Seduction also toured with MC Hammer, shared the stage with music legends like Natalie Cole and The Beach Boys, performed twice on The Arsenio Hall Show, and their harmonic voices were featured in many commercials including Coors Light, Levi’s 501 Jeans, Dr. Pepper, and JC Penny, to name a few. But Big Law’s musical journey did not end when the group stopped recording albums. Today, Big Law owns and operates a music studio in Charlotte, NC with an emphasis on music production, songwriting, and vocal arrangement.

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