Electronic Music Producer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: We are proud of our last single, Mistakes featuring Grant Genske. The song was powerful and had gone through various transformations before it manifested to what it is today. Working with a limited budget, we created the music video entirely using royalty free videos from StoryBlocks with Adobe Premiere. The release is still gaining stream and we hope you'll take the opportunity to listen to the song on your favorite platform, or watch the music video premiere on Youtube.

Q: What are you working on at the moment?

A: We've had a busy summer releasing singles every 2 weeks, while also competing in the America's Next Top Hitmaker competition and advancing to the finals. We're looking to establish more relationships with hard-working and talented artists, release music, and submitting the music to the right channels (DSPs, Radio Airplay, Sync Licensing)

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Just getting started on SoundBetter and looking to build!

Q: Analog or digital and why?

A: Digital, only because its usually more affordable

Q: What's your 'promise' to your clients?

A: We are work horses that are passionate at everything we do. We extend that promise to our clients towards a shared vision in making hits that move people

Q: What do you like most about your job?

A: The feeling of working with artists on really making something special that resonates

Q: What questions do customers most commonly ask you? What's your answer?

A: #1 Question is always work process and turnaround (covered in Question 4)

Q: What's the biggest misconception about what you do?

A: Sample usage - we try to steer clear of sample usage and create our own compositions and sound design

Q: What questions do you ask prospective clients?

A: Background, influences, aspirations/goals, project requirements, must-haves and must-nots, and links to their favorite music

Q: What advice do you have for a customer looking to hire a provider like you?

A: Create a list of things you want and a list of things you don't

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: MAC or PC, MIDI Controller w/ Pads, Audio Interface, Electric Guitar, Pre-amp/Compressor

Q: What was your career path? How long have you been doing this?

A: Becoming an electronic artist, producing music for major artists, and composing music for film, tv, games, and ads. I have been composing and producing music part time since 2006 and full time since 2022.

Q: How would you describe your style?

A: A carefully curated mainstream blend of electronic music with various sub-genres (listed above)

Q: Which artist would you like to work with and why?

A: I won't specify any particular artists, but I am highly interested in working with artists gifted with powerful voices who are focused on changing the world for the better.

Q: Can you share one music production tip?

A: Master your workflow

Q: What type of music do you usually work on?

A: Electronic music with various sub-genre niches, including but not limited to, Dance, Pop, RNB, Hip Hop, Trap, and Cinematic

Q: What's your strongest skill?

A: Composing catchy rhythms and melodies

Q: What do you bring to a song?

A: A strong ability to captivate listeners through the art of sound

Q: What's your typical work process?

A: We first try to familiarize ourselves with our clients and build rapport over the phone. This involves listening to some of their recent work and diving deep to understand their journey, hopes, aspirations, and influences. Afterwards, we work with our clients to identify the requirements of their project and try to determine if we are compatible. If we feel that we can not only fulfill, but exceed the client's needs, we dive deeper into the project to determine if they are looking for their next single, remix, EP, or LP. Depending on the artists maturity, we will provide our recommendations for consideration to the artist and gather feedback. Once we have settled on the project scope, we schedule a separate session with the artist to gather the requirements for the songs to be created. This is usually a simple process if the artist can provide relative examples of music that exists today. Otherwise, we are comfortable with a green field custom production where we dive deep into the song composition, elements, arrangement, mood, and tempo. After we come to an agreement, we turn around a 60 - 90 demo to the client within 2 business days. The feedback and revisions can either be specified via email or on the phone. Afterwards, we'll turn around the next revision within one business day. In the case additional adjustments are required, we would allow for another round of revisions to hone in on the remaining changes. If additional revisions are required, we will use our discretion to determine if the changes are significant enough for additional charges, however we like to keep things simples. One the track is complete, we will send a high-quality WAV / AIFF file to the client via WeTransfer. The link to access these files is valid for 90 days. This process is repeated for each track if we are working on multi-track projects, such as an EP or LP. Lastly, we kindly ask our customers if they're willing to fill out a review of our work.

Q: Tell us about your studio setup.

A: Running Reason 12 on Mac Studio, Clarett 2 Pre, MAudio Controller

Q: What other musicians or music production professionals inspire you?

A: Marshmallo, Chainsmokers, ILLENIUM

Q: Describe the most common type of work you do for your clients.

A: We create high quality custom instrumentals across various genres, primarily in Electronic, Hip Hop, RNB, and Pop.