Pop & Indie Pop Producer

Q: What do you like most about your job?

A: I simply love music. And it feels so great to see the ideas and concepts become full blown songs; to see music videos made for these songs; to see people singing these songs at the shows.

Q: What questions do customers most commonly ask you? What's your answer?

A: How long will it take you to do this? - You can usually expect the first demo in 6-7 days and a final product within 2 weeks.

Q: What's the biggest misconception about what you do?

A: That a producer would not be a musician.

Q: What questions do you ask prospective clients?

A: Who are your favorite singers and musicians? Are you willing to experiment with this project or looking for specific and relatively commercial sound?

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: All I would need are headphones, a laptop, and a little midi keyboard. I guess I'd take a laptop charger too, since I still have 2 pieces of gear left. And water lol.

Q: What was your career path? How long have you been doing this?

A: I work in the music industry for 8 years now. I learned to play guitar as a child and also got singing lessons at 14. I always loved learning new songs and playing them. But when I discovered the world of music production at 17 I was so fascinated and I knew that this was what I wanted to do for a living. I produced and mixed a lot of songs and slowly got to know some people in the industry. A couple years later I was able to make a living from being a producer and working with labels, publishers, independent artists and agencies.

Q: How would you describe your style?

A: I'd say that my sound is pretty warm and organic but I also love to freshen up the sound with a few electronic elements and effects.

Q: Can you share one music production tip?

A: To remember that the vocals are most often the most important element in a pop song, and deserves to be treated that way.

Q: What type of music do you usually work on?

A: Mostly Pop and all subgenres (indie pop, synth pop, electro pop, synth pop, folk pop, pop rock, etc.)

Q: What's your strongest skill?

A: Production and melodies.

Q: What's your typical work process?

A: I would usually get as much information as possible from an artist to make sure I got the idea right. It's the most important part! Then I deliver a shorter demo to make sure I got the idea right. After the initial feedback, I would move on and finalize the beat and send it back to the artist.