Tell us about a project you worked on you are especially proud of and why. What was your role?
My song "Basement" I was super proud of. It sounds like an old James Brown old soul type piece but yet it has the bounce of modern day trap music, and the lyrics are honest. I love it when unexpected genre's both old and new fuse together to form something weird, but dope at the same time.
What are you working on at the moment?
Currently I'm working with 2 female artists out of Vancouver. 1 is Lowkita(rapper+singer) and the other is Loza (singer). For Lowkita I've created a UK-grime type of hip hop beat with a hook she really loved and she'll be rapping on it. For Loza, the singer, I've created a whole song for her from scratch. This means lyrics, melody, hook, beat were all included. She's loving the progress of the song so far. I'm hoping to post it on here when she finally records over it!
Is there anyone on SoundBetter you know and would recommend to your clients?
Devlyn. She's a fantastic singer. I used her for a hook on a Sade-like song. She sounds kinda like Sade.
Analog or digital and why?
Digital. I love the sound and warmth of analog. But digital is more practical in this day and age. I do however, foresee myself returning back to analog in a few years though.
What's your 'promise' to your clients?
That I will not stop until I have it the way my client wants it.
What do you like most about your job?
That I get to channel the artists that I work with. Channel their energy so that I can experience a different vibe other than my own natural state of being. I feel like I get to do something different every time.
What questions do customers most commonly ask you? What's your answer?
They usually ask why I charge as low as I do for the amount of work that I do (I.e. unlimited revisions, multiple beat snippets to choose from, taking their brand and backstory into consideration).
My answer? I really enjoy working with artists, and since
What's the biggest misconception about what you do?
That I make beats only and sell beats. I don't do that. 9 times out of 10 I WILL have not only a hook for the beat, but MULTIPLE hooks and chorus options for ONE beat. I leave it up to my clients to choose their favourite one. I don't just make beats, I work with the client to make songs. Truly make songs. Their entire vision is taken into consideration.
What questions do you ask prospective clients?
1. What is your brand about
2. What aspect of your brand will this song be about?
3. Are there any stories behind the song that has driven you to want me to write/produce you this song?
What advice do you have for a customer looking to hire a provider like you?
Look for someone who is truly trying to really make your music happen, and not someone who simply wants to make a couple hundred bucks off of you. Look for somebody who truly wants to help you make you and your music come to life.
If you were on a desert island and could take just 5 pieces of gear, what would they be?
My axiom keyboard, my imac (no internet required), my Logic Pro software, and my microphone. Maybe my sax too.
What was your career path? How long have you been doing this?
I interned at a music management company when I was 21-22. Then I went back to college to finish my psychology degree. When I was back finishing my degree, I worked as a audio engineer on the side. Now I'm back living my dream of being a songwriter/producer
How would you describe your style?
Sexy and dark.
Which artist would you like to work with and why?
Chance the rapper. He wasn't afraid to be different and push the boundaries. I love it when artists push the boundaries and discover a sound that is all new.
Can you share one music production tip?
Authentically get yourself into the mood of the song before you even start making it. Then the magic of the song will naturally come to life without you having to try too hard
What type of music do you usually work on?
- Hip Hop
What's your strongest skill?
- Ability to understand my clients' needs and delivering it.
- Work ethic
What do you bring to a song?
- Accuracy of the artists' vision.
- Variety (never a dull moment)
- Unwavering relentlessness to produce a piece that the client is 110% satisfied with. Something that they just cannot wait to show all their fans.
What's your typical work process?
First I listen to an artist's songs to get a feel for their brand, sound, feel, style.
Then the next thing I do is I discuss with the client the type of song they want. Sometimes they show me 3-4 songs of popular music that they're really feeling at the moment.
Then once I get a good idea of what they want, I start showing them some snippets of possible songs that I may work on with the client. The client will then choose which ones they like the most.
I will then work closely with the artist (unlimited revisions) until it is up to their standards.
Tell us about your studio setup.
Rhode K2 Microphone. LOGIC PRO X. Native instruments Massive + Absynth + FM8. Kontakt. M-Audio Axiom Keyboard.
What other musicians or music production professionals inspire you?
Neptunes. Max Martin. Stargate. PartyNextDoor. Drake. Weeknd.
Describe the most common type of work you do for your clients.
I write songs for the client that I think will highly suit their voice, their brand/message, and their current mood.