#1 album on rock charts
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Credits
Languages
- English
Interview with Avalon Addam
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Asking Alexandria "From Death To Destiny". There are about 10 of my guitar riffs and song ideas on there and it was #1 on rock billboard charts and #3 overall.
Q: What are you working on at the moment?
A: Iridescent album, new single for Ziggy Marley collaboration, Luke Jacobsma, and Daughter Of The Water.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: No.
Q: Analog or digital and why?
A: Digital, because I have tape emulators. (:
Q: What's your 'promise' to your clients?
A: The most attention, creativity, and detail for the most reasonable price.
Q: What do you like most about your job?
A: The freedom and the fact that it's not boring and I never watch the clock to see if the day is over.
Q: What questions do customers most commonly ask you? What's your answer?
A: Rates, previous clients, "What's the biggest artist you have worked with."
Q: What's the biggest misconception about what you do?
A: It's Quick and easy.
Q: What questions do you ask prospective clients?
A: What are your goals with this song? What is your marketing plan? What are you looking for in the mix?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Come prepared and know what you want. Mix references always help!
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Neuman U87, Apollo pre, Imac, Yamaha monitors,
Q: What was your career path? How long have you been doing this?
A: 15 Years, my goal is to produced at least 50 albums before I die and serve as many people in the music industry as humanly possible.
Q: How would you describe your style?
A: Rock n roll esthetics with pop sensibility and hip hop style drums.
Q: Which artist would you like to work with and why?
A: I would be amazing to make a collaboration album with Mike Patton, Bjork, and Pharrell.
Q: Can you share one music production tip?
A: Don't be afraid to experiment. Sometimes the thing you least expect works.
Q: What type of music do you usually work on?
A: Indie, Hip Hop, Rock, Metal, sometimes reggae.
Q: What's your strongest skill?
A: Being able to add things the artist wouldn't have thought of without me to a song.
Q: What do you bring to a song?
A: The touch of someone who is not only a producer, but a singer, multi-instrumentalist, and programmer as well. I will do whatever I can at my disposal to bring a song to life.
Q: What's your typical work process?
A: I like to start with editing and EQ'ing to get the basic sounds right and a good mix balance. I then will add any pitch or time correction necessary to get the performances as tight as possible. I then will start adding the magic effects and sounds/ear candy to help lift the song. Possibly play with the arrangement (if the artist is open to it), and finally jump to the final mastering stage (unless the artist is having it mastered somewhere else, in which case I will leave much more headroom).
Q: Tell us about your studio setup.
A: I have a mid sized studio with isolation vocal booth, a large drum room, and a great soundproofed room for mixing and mastering. I use pre emulation, pitch correction, harmonizers, and mostly a large array of plug-in's and imagination to achieve my sound.
Q: What other musicians or music production professionals inspire you?
A: Rick Rubin, Andy Wallace, Mutt Lange, Mike Patton, Bjork, Pharrell Williams, Andy Sneap, Aphex Twin
Q: Describe the most common type of work you do for your clients.
A: Solo artists who need help finishing their songs, bands, rappers.
