My name is J. Gordon. I am a songwriter and vocal producer from Dallas, Texas. I specialize in writing pop and EDM music and helping vocalists accomplish their best sound in the studio.

I am offering songwriting, vocal production and demoing services. I am great at helping an artist best tell whatever story they are looking to tell in their music. I have an ear for purposeful ornamentation and am a vocal instructor so I am fully capable of helping vocalists accomplish their best sounds when recording. I am a vocalist so I am also capable of demoing music for other songwriters.

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Interview with J. Gordon

Tell us about a project you worked on you are especially proud of and why. What was your role?
My current "Now' project because I was able to introduce artists to styles of music that they otherwise would have avoided.
What are you working on at the moment?
I am currently recording a songwriting compilation project entitled "Now."
Is there anyone on SoundBetter you know and would recommend to your clients?
No
What's your 'promise' to your clients?
I promise to never give up on helping to create something that you absolutely love. I am a firm believer in the fact that there should never be a line in your song that you don't absolutely love and I am dedicated to doing whatever it takes to ensure that you love your project in its entirety!
What do you like most about your job?
I love seeing an artist light up when we finish a record that says exactly how they were feeling about a situation, its the most amazing feeling ever!
What questions do customers most commonly ask you? What's your answer?
Why don't you want to be an artist? My response is, "Because I have a short attention span and hate performing the same songs over and over!"
What questions do you ask prospective clients?
What artists do you love? What do you want your intended audience to know about you through your music? What's been going on in your world lately?
What advice do you have for a customer looking to hire a provider like you?
Have an open mind!
If you were on a desert island and could take just 5 pieces of gear, what would they be?
Assuming there is electricity on this island I would bring my mac computer (with my Protools software and speakers), my studio mic, my mechanical pencil sharpener, a huge box of Dixon Ticonderoga pencils (because I only write in pencil), and my black notebook
What was your career path? How long have you been doing this?
All of my youth I thought I wanted to be an artist until i got the opportunity to write for this female artist signed to Warner Music Group. It gave me a high that performing never did. I've been writing professionally for about 5 years.
How would you describe your style?
Catchy yet interesting and thought provoking
Which artist would you like to work with and why?
I would love to work with Katy Perry. I love vocally big choruses
Can you share one music production tip?
If it doesn't feel good then it is not good! If a record doesn't move you when making it or the production is not continuously propelling the song forward then it is not good and is not going to move your intended audience. Do not simply follow a formula because its worked for someone else in the past. Connect with what you're making. If you can't connect and and aren't moved your audience won't be either.
What type of music do you usually work on?
I usually write pop and EDM music.
What's your strongest skill?
My strongest skill is helping artists best communicate their ideas in a catchy and musically interesting way.
What do you bring to a song?
I bring an understanding of what vocal and musical elements propel a record forward. I also bring my ability to effectively tell a complete story in a creative and catchy way, making sure that ll the elements are cohesive and well thought out and worded.
What's your typical work process?
Usually I have to have a producer play an instrumental loop and I then nail down whatever concept was inspired by that music. I start with the chorus and perfect that and then move into fleshing out the story with the verses.
Tell us about your studio setup.
I work out of ES Audio Studio in Glendale, CA. This is a professional studio with top of the line equipment. When, writing, however, I sometimes meet clients at their homes or at mine. If I am not writing or recording at ES Audio I record at my home studio using ProTools 10 Software.
What other musicians or music production professionals inspire you?
I am heavily inspired by artists like Beyonce and Brandy. They are aware of what vocal and musical elements help to continuously propel a song forward.
Describe the most common type of work you do for your clients.
For my writing clients I help them find catchy and interesting ways to tell the stories they want to tell, or provide them with songs that I've prewritten that they connect with. For my vocal production clients I provide them with interesting vocal ornaments that help their songs fully come alive. When demoing records I do my best to provide a clean yet vocally dynamic recording for my clients that best communicates the messages they intend to communicate in their music.