NISHA’s style is a mix of R&B, Pop and Hip Hop that celebrates her multiculturalism, queerness, and gender fluidity
As a third culture kid, NISHA was raised in the United States but born Indian, in Nigeria, NISHA’s music is a reflection of her unique identity as an ‘Artist of the Diaspora’. Whether it was Bollywood classics, Indian Bhajans, West African lullabies, American pop, or the R&B and Hip-Hop that she fell in love with in their adolescence, NISHA’’s artistry is a synthesis of her worldly experiences and her outpouring of love for what connects us.
Her goal as an artist is to empower people to embrace their worthiness, and fight for their happiness.
In the last year, NISHA has been featured in publications such as The Fader & Cultr, as well as on Sirius XM Radio, Spotify's New Music Friday and NBC and Netflix shows. They have a Gold Record for writing Gryffin & Illenium's 2017 hit "Feel Good." She also wrote Lil Miquela’s hit “Money.” They are currently signed to Universal Music Publishing having written songs that charted Top 10 in India, Israel, Brazil and South Africa. After releasing 6 singles herself that have cumulatively surpassed millions of streams, she is currently in post production for a conceptual EP titled Paris. Prior to March, NISHA was performing in LA with her dancers. She has continued to feature in new digital music festivals with her dancers,
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Interview with NISHA
Q: What other musicians or music production professionals inspire you?
A: Sia, Pharrell, Justin Vernon, Kanye West, Frank Ocean
Q: Describe the most common type of work you do for your clients.
A: I'm either writing a song with or for my client. I also work on live singing technique, recording technique and vocal identity. I career coach artists; helping them set goals, timelines and then work through whatever is in the way of them achieving their goals during weekly sessions.
Q: Tell us about your studio setup.
A: I either record at home, or use a studio that I'm really comfortable in close by. I can get songs demo'd within 48 hours.
Q: What's your typical work process?
A: If I'm writing with an artist, it usually starts with a conversation about who they are and what they want to communicate and we go from there. If it's a voice lesson or vocal production, I'll usually spend some time listening to the singer and then adjusting the technique based on what they are trying to accomplish with the recording.
Q: What do you bring to a song?
A: Uniqueness, swagger, authenticity, catchy melodies, meaningful lyrics.
Q: What's your strongest skill?
A: Music for sure :) It's the one thing I'm really good at.
Q: What type of music do you usually work on?
A: Radio and mainstream pop, some independent work, dance music and singer-songwriter stuff!
Q: Can you share one music production tip?
A: It has to feel good. It can't just be clever, or well thought out or arranged - at the end of the day, if it doesn't feel good, it won't matter - no one will listen to it.
Q: Which artist would you like to work with and why?
A: Sia - I just think she's a brilliant writer and singer who has been behind so much of the pop music I've loved for the last 20 years. Prince and Justin Vernon (Bon Iver) all come to mind as well because they write honestly and end up being trailblazers by being authentic.
Q: How would you describe your style?
Q: What was your career path? How long have you been doing this?
A: I've been singing and writing music since I was 10. I was classically trained as an opera singer but always sang in big bands and jazz ensembles on the side. In my 20s I started working in the music industry as an artist. I've since written and produced music for myself and some of the artists you hear on the radio :)
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Computer, Interface, Mic, Keyboard and my dog Simba :)
Q: What advice do you have for a customer looking to hire a provider like you?
A: Go with your gut and find a good listener.
Q: What questions do you ask prospective clients?
A: I like to know the full scope and intention of the project as well as any post production plans!
Q: What's the biggest misconception about what you do?
A: That it's easy and all creative! SO much of editing ESPECIALLY with vocals is like surgery... it takes a tremendous amount of skill, focus and an understanding of the bigger picture of the song to do it well.
Q: What's your 'promise' to your clients?
A: If I write it with you, the song will represent you. You will feel like something essential about who you are is being expressed and that through sharing that song, you are really connecting with each person who listens to it. If I sing it... it's gonna be dope.