What are you working on at the moment?
Amber Smith's album! (Go check her out!)
Analog or digital and why?
Both. Anolog brine warmth and power, but digital systems boost your workflow.
What's your 'promise' to your clients?
I promise to work with you, not just for you, to obtain the perfect results.
What do you like most about your job?
The diversity. Every job is different and has it's own challenges!
What questions do customers most commonly ask you? What's your answer?
Can you do it cheaper? Could you send me a free tagged beat? No and No. Unfortunately for the customer, i have to make a living from the work i do. Don't get me wrong, i can work with people to manage their budgets and fix a secure option for the both of us. As far as free tagged instrumentals are concerned, no. That's a recipe for never earning again.
What's the biggest misconception about what you do?
That it's easy and should be cheap. Anyone in my position has spent multiple years and a lot of money to perfect their craft. Don't expect it to be cheap, but expect to get what you pay for.
What questions do you ask prospective clients?
Do they want their track to have edge and stand out? If so, we work well!
What advice do you have for a customer looking to hire a provider like you?
Look into the profile, dig as much info as possible and pick me ha! No but seriously, pick wisely. In this profession, we could either make or break your record.
If you were on a desert island and could take just 5 pieces of gear, what would they be?
Macbook pro, Portable hard drive, headphones, midi keyboard, portable recorder.
Tell us about a project you worked on you are especially proud of and why. What was your role?
Hope Too Much with Amber Smith. When Amber came to my studio it was nothing more than her lovely voice and guitar. We took her melody, chords and guitar track and turned it into a whole band production which ended up on national radio! Loved that.
How would you describe your style?
I don't really have one, as cliche as that sounds. I love working in every genre.
Which artist would you like to work with and why?
I would love to work with Adam Levine & Maroon 5. They have edge and aren't like a lot of the bands out there.
Can you share one music production tip?
Don't just be the engineer/producer/mixer, be the guy who makes the record.
What type of music do you usually work on?
Typically urban. A lot of pop, R&B, hip-hop and trap. But in-between those, i work on orchestrating film backings, mix jazz ensembles and produce with singer-singwriters form scratch.
What's your strongest skill?
My strongest skill has to be progressing and moving a song through every stage of the production process, without, losing any of the characteristic that made it the song it is.
What do you bring to a song?
Edge. I'm not a producer/mix engineer with a degree in audio sciences, i am a creative music professional with a large depth of musical experience. I implement my musical knowledge into producing and most importantly mixing every piece of work, as i believe it creates the best sound. I don't just look at frequency analysers, i take it apart musically, and build it form there.
What other musicians or music production professionals inspire you?
Now that's a long list! But the most important inspirations to me have to be; Ryan Leslie, David Foster, Quincy Jones, Chris Lord-Alge, Braithwate and Pharrel Williams.
Describe the most common type of work you do for your clients.
Most common type of work is mixing all things urban. Pop, trap, hiphop, r&b, drum and bass to say a few.