My name is Jordan and I am the owner/operator of Soul Craft in the beautiful city of Richmond, VA! I have over 7 years of professional experience in Tracking/Mixing/Mastering with an associates degree from SAE sound institute of Nashville,TN working through out the years with grammy artists and sound engineers alike. Let's bring your art to life!
I am primarily on this website seeking to help tracks come alive with mixing/mastering but I do also have a studio to track in for any artist that are around locally.
Soul Craft Audio - Richmond, Virginia.
-AUDIX i5 (3)
-AUDIX D2 (2)
-AUDIX ADX-51 (2)
-SAMSON C02 (2)
-SHURE SM58 (2)
-SHURE GREEN BULLET
-AUDIO TECHNICA AT4040
-RODE K2 TUBE MIC
-WARM AUDIO WA-67
-FENDER HOT ROD DELUXE
-ORANGE PPC 4X12
-FENDER BASSMAN 8X10
-PEARL MASTER CUSTOM MAPLE 4 PIECE DRUMKIT
-Pro Tools 11.3
-UA APOLLO 16X
-SCARLETT OCTOPRE (2)
All pricing isn't concrete. Please feel free to contact email for a quote!
Would love to hear from you. Click the contact button above to get in touch.
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Interview with Soul Craft Audio
Q: Tell us about your studio setup.
A: My studio is set up in a external building behind my home in Richmond, VA with a 18x15 live room and a 15x10 control room with one bathroom and sink/isolation room (yes it is in the same room so you have two functions!)
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Most notable moment so far was working with grammy award winner Sim Stevenson and mixing his scores for a documentary. But I have had quite a few proud projects I have done.
Q: What are you working on at the moment?
A: I have nearly finished a full length for a swamp psych rock band called Mister Earthbound set to release in 2022 while also working on a conceptual piece by an industrial/grunge/metal project called Copperhead - Medicina set to also release early 2022.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: No. Not yet at least. I am new to this website.
Q: Analog or digital and why?
A: I like both but I will say the digital world is beginning to surpass the analog.
Q: What's your 'promise' to your clients?
A: I will make you vision sonically visual.
Q: What do you like most about your job?
A: The thing I love most about my job is that I am doing the very thing that has had me a fan of music since I was very young.
Q: What questions do customers most commonly ask you? What's your answer?
A: I honestly can't even think of a most common because I have so many strange and different questions every time.
Q: What's the biggest misconception about what you do?
A: I think the common misconception is probably how much hard work it really is to mix. A lot of musicians who don't really know that side of things don't realize it's like bring the final musical instrument to the piece of music.
Q: What questions do you ask prospective clients?
A: I usually ask what their goals are, how many tracks, Any references in what direction they want the record to sound like.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Tough question. Depends on their goal.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Tascam dp24-sd, Audix dp7 drum pack(count that as 1), Drums, Guitar, Bass. assuming there is no power at this deserted island.
Q: What was your career path? How long have you been doing this?
A: I have been doing this for 6 years now after graduating from SAE sound institute in Nashville, TN
Q: How would you describe your style?
A: I like a lot of textures and productions that give more of an experience than just listening to a song but my style is very flexible to whatever captures the feeling of the song correctly.
Q: Which artist would you like to work with and why?
A: This is a tougher question because I would have a long long list. But of recent I'd definitely wouldn't mind having sit down and a session with Trent Reznor maybe even along with Alan moulder.
Q: Can you share one music production tip?
A: Don't over process your mixes!
Q: What type of music do you usually work on?
A: I have worked on a broad spectrum of music but I would say I have worked more on harder rock projects from the music scene I grew up in. This doesn't necessarily mean that is my only genre of expertise or desire.
Q: What's your strongest skill?
A: Attention to detail obvious and subtle.
Q: What do you bring to a song?
A: I can bring a song to life wether it be adding ideas in or suggesting ideas come out. Texture, animation, stillness, space, depth, wide, narrow, salt, fat, acid and heat.
Q: What's your typical work process?
A: A typical process begins with a discussion of goals and possible reference of influences to get a head start prior to a recording date. Date of I will get the sessions as prepared as possible to get right to work in a timely fashion. Once project is tracked in its entirety and had at least 12-24 hours of resting my ears I will then get to my mixing process which can vary from 2-3 weeks depending on the amount that needs to be mixed in a given project.
Q: What other musicians or music production professionals inspire you?
A: I get inspired everyday by commercially famous and less known productions. It is whatever stimulates my ears and makes me question how that was done. but to answer.. I am a big fan of Alan moulder, Butch vig, "Flood", and Darius (France) to name a few. Darkside of the moon, The Downward Spiral, and Siamese dream being some of my favorite Albums to listen to sonically. Jinx by Crumb and Yellow days have also been an ear stimulant of lately.
Q: Describe the most common type of work you do for your clients.
A: I typically do a lot of tracking/mixing but have don't a broad array of assignments with producing/session drums and percussion/singing.