Tell us about a project you worked on you are especially proud of and why. What was your role?
producing for Arik Einstien was one of the most eye opening experiences i had in my career....he is an israeli icon and i'm honoured to be a part of his legacy.
What are you working on at the moment?
composing a Mercedes commercial for china and programming a one hour hasidic jewish wedding medley for a new york based live band
Is there anyone on SoundBetter you know and would recommend to your clients?
not yet,but i'm looking forward to explore the scene here and collaborate with other professionals
Analog or digital and why?
i tried both and it always ends up sounding like something i would have done.
analog equipment has its cool sounding non linearities and glitches....but lets capture it in to a good sounding AD\DA converter.....its just much more convenient......not to mention total recall and the save button...:-)
What's your 'promise' to your clients?
i take my craft seriously and i can assure a very high level of accuracy in my results
What do you like most about your job?
the details.....the endless amount of details that make up a piece of music that touches you and make it sound like it is.
What questions do customers most commonly ask you? What's your answer?
if i like the music.....to that i answer.....if i like the person than his music will grow on me and i'l end up genuinely liking it....even if i didnt get it at first
What's the biggest misconception about what you do?
people know me either as a studio guy or a producer.....for some reason not too many know i do both....
What questions do you ask prospective clients?
as a producer i'll ask whats the product's purpose....does he have a reference or some guide lines that can help me better understand the story that he's trying to tell....
as an engineer....i'd ask about the projects complexity.....number of musicians....amount of tracks.....gear inventory if its a recording session
What advice do you have for a customer looking to hire a provider like you?
we live in a world that offers endless options.....if you pick me.....or anyone else for that matter.....have faith in the person you hired.....and he'll go the extra mile for you....no one became a producer or sound engineer cuz they thought thats how they can make their millions.....we'r passionate about the process and we want to deliver!
If you were on a desert island and could take just 5 pieces of gear, what would they be?
i'm assuming there's no electricity there so probably a drum set....an acoustic guitar....trombone.....triangle and one cowbell
What was your career path? How long have you been doing this?
20 years as a hired pro
i got my first studio gig when i was 17 programming midi for an Israeli artist called Meir Arie.shortly after i became a house engineer at Izhar Ashdot's studio in tel aviv and after 5 years at Izhar's studio i built my own studio and continued to produce and mix for israel's finest artists until i moved to l.a in january 2016
How would you describe your style?
Which artist would you like to work with and why?
i'd love to do vocal sessions with empire of the sun....his voice really caught me recently and i'd love to be involved
Can you share one music production tip?
you know what they say about opinions and butts.....everybody's got one.....its good to get someone you trust to listen and comment on your piece.....but in the end of the day.....it is YOURS....and it is YOU who have to like it and stand behind it....so trust yourself and your taste!
What type of music do you usually work on?
as a mix engineer its mostly pop and rock
as a composer....it varies according to the needs of each spot....it can be any genre really....
What's your strongest skill?
i'm a team player and my agility on the tech combined with my calm vibe brings out the best of performers in the studio and can contribute and enhance to any kind of musical environment
What do you bring to a song?
i'm happy to say that......well....ME....when i'm involved in a project i eat/sleep/breath that project....it takes its toll but its the only way i can do it and feel happy about the result.
What's your typical work process?
research....i want to fully understand where i'm aiming at before i even move one knob.
talking with the artist/client and try to have a clear view of the desired result.
if the artistic spark is lit....all the technicalities will be a breeze.
Tell us about your studio setup.
i had tons of gear but decided to get rid of it all and travel light.
Native Instruments Maschine MK2
Alesis V49 keyborad
JBL LSR 8" Studio Monitors
Apogee Duet 2
Apple Macbook Pro i7 Quad 2.66ghz 16gb Ram 128gb SSD
Pro Tools 11
Ableton Live Suite
Slate Digital everything bundle
Waves Audio complete bundle
Antares complete bundle
Native Instruments Komplete
and lots of other plugins and instruments by various manufacturers including mcdsp,soundtoys,spectrasonics,toontrack,xfer records,infected mushroom and many more
What other musicians or music production professionals inspire you?
my list is eclectic....michael jackson,the doors,queen,chris cornell,metallica,henry mancini,ennio morricone,strapping young lad,skrillex,john williams,danny elfman,nero,the prodigy,rihanna,nirvana,hair ost,mr bungle,faith no more,frank zappa,enya,enigma,the orb,guns and roses,snoop dog,dr dre,nine inch nails.....the list goes on and on....
Describe the most common type of work you do for your clients.
in the last 5 years the majority of my work has been composing commercials and mixing albums